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Monique Marshall
Mission Statement
SuitUp gives traveling
professionals access to
remarkable luxury clothes while
on the road. We’re changing the
meaning of ownership and
revolutionizing travel in the
process.
Sales Associates: Customer Focused – Service Driven
~ 4,400 sales associates across Neiman Marcus and Bergdorf Goodman
Average tenure of 8 years
Emphasis on building long-term relationships rather than
transaction-based results
Primarily commission based
Leveraging technology with roll-out of ~8,000 smart phones and
tablets, and Wi-Fi capabilities throughout the store base
Instill and reinforce a culture of service
Continuously measure and track customer service
Formal and continuous training to enhance customer service and
selling skills
New hiring tools focused on customer service attributes
Problem
Steps: Choose Your Plan
STEP 4: Drop Off
Simply put your clothes in
the return bag we provide
and drop it off at your
hotel's concierge desk. We
will take care of the rest.
INDUSTRY &
COMPETITIVE ANALYSIS
• $52 billion industry in 2014
• $86 billion in the US alone by 2018
• Competition:
– Ms./Mr. Business Monthly
– Stitch Fix
– Golden Tote
– Hall & Madden
COMPETITIVE ADVANTAGE
• Caters to business travelers in NY- untapped
market with first mover advantage
• Reduce hassle of packing and travelling
• Tailors, Stylists and Industry Partnerships
• Cost Efficient Bundled Packages
• Future Expansion
MARKETING STRATEGY
• Target demographic: Traveling business
professionals Gen X & Millennials
– Will pay for convenience
– Disposable income
– Fashion savvy
• Online & mobile advertising channels
• Subway/Hotels
Request for Financing
$15,000.00
$225,000.00
$10,000.00
$25,000.00
$100,000.00
$15,000.00
$25,000.00
Marketing
Inventory
Operating Expenses
Warehouse/Office Building
Staff/Contractors
Website/App Development
Testing & Deployment
Next Steps
• Build Website
• Hire Staff-including COO
• Obtain Inventory
• Launch MVP
– Providing business clothes to professionals
traveling to NY

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Suit up

  • 2. Mission Statement SuitUp gives traveling professionals access to remarkable luxury clothes while on the road. We’re changing the meaning of ownership and revolutionizing travel in the process. Sales Associates: Customer Focused – Service Driven ~ 4,400 sales associates across Neiman Marcus and Bergdorf Goodman Average tenure of 8 years Emphasis on building long-term relationships rather than transaction-based results Primarily commission based Leveraging technology with roll-out of ~8,000 smart phones and tablets, and Wi-Fi capabilities throughout the store base Instill and reinforce a culture of service Continuously measure and track customer service Formal and continuous training to enhance customer service and selling skills New hiring tools focused on customer service attributes
  • 4. Steps: Choose Your Plan STEP 4: Drop Off Simply put your clothes in the return bag we provide and drop it off at your hotel's concierge desk. We will take care of the rest.
  • 5. INDUSTRY & COMPETITIVE ANALYSIS • $52 billion industry in 2014 • $86 billion in the US alone by 2018 • Competition: – Ms./Mr. Business Monthly – Stitch Fix – Golden Tote – Hall & Madden
  • 6. COMPETITIVE ADVANTAGE • Caters to business travelers in NY- untapped market with first mover advantage • Reduce hassle of packing and travelling • Tailors, Stylists and Industry Partnerships • Cost Efficient Bundled Packages • Future Expansion
  • 7. MARKETING STRATEGY • Target demographic: Traveling business professionals Gen X & Millennials – Will pay for convenience – Disposable income – Fashion savvy • Online & mobile advertising channels • Subway/Hotels
  • 8. Request for Financing $15,000.00 $225,000.00 $10,000.00 $25,000.00 $100,000.00 $15,000.00 $25,000.00 Marketing Inventory Operating Expenses Warehouse/Office Building Staff/Contractors Website/App Development Testing & Deployment
  • 9. Next Steps • Build Website • Hire Staff-including COO • Obtain Inventory • Launch MVP – Providing business clothes to professionals traveling to NY