2. Mission Statement
SuitUp gives traveling
professionals access to
remarkable luxury clothes while
on the road. We’re changing the
meaning of ownership and
revolutionizing travel in the
process.
Sales Associates: Customer Focused – Service Driven
~ 4,400 sales associates across Neiman Marcus and Bergdorf Goodman
Average tenure of 8 years
Emphasis on building long-term relationships rather than
transaction-based results
Primarily commission based
Leveraging technology with roll-out of ~8,000 smart phones and
tablets, and Wi-Fi capabilities throughout the store base
Instill and reinforce a culture of service
Continuously measure and track customer service
Formal and continuous training to enhance customer service and
selling skills
New hiring tools focused on customer service attributes
4. Steps: Choose Your Plan
STEP 4: Drop Off
Simply put your clothes in
the return bag we provide
and drop it off at your
hotel's concierge desk. We
will take care of the rest.
5. INDUSTRY &
COMPETITIVE ANALYSIS
• $52 billion industry in 2014
• $86 billion in the US alone by 2018
• Competition:
– Ms./Mr. Business Monthly
– Stitch Fix
– Golden Tote
– Hall & Madden
6. COMPETITIVE ADVANTAGE
• Caters to business travelers in NY- untapped
market with first mover advantage
• Reduce hassle of packing and travelling
• Tailors, Stylists and Industry Partnerships
• Cost Efficient Bundled Packages
• Future Expansion
7. MARKETING STRATEGY
• Target demographic: Traveling business
professionals Gen X & Millennials
– Will pay for convenience
– Disposable income
– Fashion savvy
• Online & mobile advertising channels
• Subway/Hotels