regional mag research school

1. Regional
magazine
research

2. KENT LIFE

3. THE BRIGHTON SOURCE
• Free publication that can be found in most
pubs/cafes in Brighton.
• Described as your ‘essential coffee table material’
by readers.
• Includes reviews on gigs, restaurants, interviews
and advertisements.
• Not typically generic of regional magazine
conventions.
• The photographs and typography are niche, keeping
it unique and different to other magazines in the
area.
• There are no stats to be found, but by the
information given I would say both genders would
enjoy this magazine as it is offered for free in
stereotypically male and female environments.

4. DORSET MAGAZINE
• 56% female, 44% male
• Earns higher than the UK
average
• Costs £2.75
• Highly educated audience
• Ages 56 female, 55 male
• Generic regional magazine
conventions

5. VIVA BRIGHTON
• 15,000 copies stocked in
cafes, pubs, offices, hotels.
• Read by 37,000 people
• Written and aimed at
people in Brighton and
hove.
• Free

6. MMM KENT
• 70,000 readers every
month
• 24,000 copies printed and
distributed each month
• Free, funded by advertising
• Focuses on fashion, travel,
lifestyle, business,
gardening, food, events

7. DERBYSHIRE LIFE
• 56% female, 44% male
• Costs £3.35
• Ages 56 female, 55 male
• Highly educated
• Earns significantly more than
UK average

8. CONCLUSION
• From the research I have gathered I have noticed that most
the readers of regional magazines are over the age of 50, so
I’d like to challenge this convention by making a magazine
for younger people, maybe students.
• I’d like to make the magazine less serious and more for
younger people based in the Thanet area, Margate
especially as I believe it is an up and coming area that could
use good advertisement.
• I’d also like to make the magazine free so it is available for
everyone to read and easily accessible in every
environment. Also students typically don’t have disposable
income so wont have the money to spend on magazines
monthly.