Comparing 2 magazines

1. •Quincy Jones launched Vibe in 1993, in partnership
with Time Inc.
Time Inc. is a subsidiary of the media conglomerate
Time Warner, the company formed by the 1990 merger
of the original Time Inc. and Warner Communications

2. • It publishes 130 magazines some of them are - Sports
Illustrated, Fortune, People, In Style, Life, GOLF Magazine, Southern
Living, Essence, This Old House, All You and Entertainment Weekly.

3. Other well known artist to
capture your attention. So if you
Bold colourful writing do not like the main artist you
, would be very noticeable might like the other ones
on the shelves
An enticing tittle to Well known artist , that most of the
capture the readers world is familiar with so by having
attention the reader him on the front cover most people
will want to know more will take notice of the magazine or
so there for will buy the buy it
magazine
Competition type activities
for the reader to complete

4. • The people that read the magazine are all over 18 and classed as adults. The amount
of people reading the magazine are 7,547. Although most reading the magazine are
18-34.
• The median age of people purchasing the magazine is 27. Also the people that
purchase the magazine are mostly either black or people of colour.
• The amount of people purchasing the magazine who are in college is 5,600. the rest
are presumable employed.
• The average income for some one purchasing the magazine is $40.595 a year. Judging
by the amount the person earns he/she has disposable income to spend on the
magazine.

5. • The VIBE subscriber base continues to grow, with an estimated increase of
close to 5% in 2004.
• Approximately 15,000 new subscription orders every month from insert
cards within the magazine.
• Two direct-mail campaigns, in January and July, produce more than 40,000
subscriptions.
• Various gift promotions mailed to 200,000-plus subscribers throughout the
year.
• Internet programs have become viable sources, garnering an average 5,000
orders per month.
• Various music events/festivals produce additional subscriptions.

6. • NME – key stats
KEY STATS
• Male: 70%
• Female 30%
• Median age: 25
• Student 35%
• ABC1: 57%
• Circulation: 29,020
• Readership: 266,000
• NME.com Unique Users: 1,996,458

7. • Judging from the key stats we can tell that the
target audience would be a young male.
• I can tell this because the median age is 25
and the buyers are 70% male.
• also the majority buying the magazine are not
a student as only 35% of people buying the
magazine are students.

8. • The New musical express (NME) started off as
a news paper.
• It has been published weekly since 1952
• It was the first magazine to include the music
charts .
• in the 1980s it gradually moved toward a
magazine format.

9. • compared to vibe NME has a large majority of
male readers. NME has 70% of male readers
and vibe has 50%
• 50% is still a large percentage although with
vibe there is a lot more female readers
compared to NME.

10. • The median age for people purchasing Vibe
magazine is 27.
• the way in which the magazines are similar
are the median age the median age for NME is
25 which is only two years off from Vibe.

11. • NME has been running for a long time. It
started off as a newspaper in 1952. Which
makes it a long running magazine
• Vibe on the other hand launched in 1993.
Making It relatively new and modest.

12. • In conclusion both magazines are well
established selling thousands of copies.
Although they have differences such as target
audience an the time they have been
publishing.