THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
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CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
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THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
- 1. THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
- 2. • Content is the fuel that powers all parts of your business • Not all content is designed to generate profit • There are 4 content areas you’re likely to use
- 4. • How a person first comes into contact with you • They have no idea who you are • The goal is to draw them in by showing them your value
- 5. • Be unique and helpful • Stand out from everyone else • Keep things fairly general and easily digesCble
- 7. • They already know you and want to find out more • You’re starCng a relaConship with them • Get people to commit by following, signing up or subscribing
- 8. • Offer a free downloadable report in exchange for signing up • It must be free and give them a deeper taste of what you offer • Then make other offers to them
- 10. • Once a person is following you, you can start to build a deeper relaConship • They’re expecCng more high-‐value content • Content needs to be highly focused on their needs
- 11. • Use the opportunity to interact and get to know them personally • This content can be longer and more involved • Anything that is personal and exclusive for them
- 12. PAID CONTENT
- 13. • Content that generates income directly • You’re now making an actual offer • If they feel you have unique soluCons, they’ll buy
- 14. • Content you directly charge for, or promoConal content • Your audience now know and trust you • Do your background work with free content and paid content will sell itself
- 15. • Some content may belong to mulCple categories • Each piece should have a single goal
- 16. CONTENT MARKETING TIPS AND BEST PRACTICES
- 17. KNOW YOUR AUDIENCE WELL • You need to know your audience for content to be effecCve • Take Cme to conduct market research • Create a target market profile with demographics and psychographics
- 18. CREATE AN EDITORIAL CALENDAR • A comprehensive plan requires a lot of regular content • Create a detailed editorial calendar to keep things organized • Plan when and what content you’ll post
- 19. KEEP THE IDEAS COMING • You’ll need a steady stream of new ideas • Start off by thinking of how you can help people • Have sources you can refer to for ideas
- 20. TRY NEW THINGS • SCck with what works, but try out new things • Vary your content to find what your audience likes • Regularly add new publishing channels to your repertoire
- 21. MONITOR RESULTS • Have goals in mind for every piece of content you create • Choose metrics to measure how well you’re doing • Look at the efforts that lead to successes and repeat them
- 22. Study why unsuccessful content didn’t work Don’t do it again!
- 23. PLAN TO SCALE • You’ll need new content for new channels • It can be hard to keep up with a hecCc calendar
- 24. • Leave room to scale • Consider delegaCng or outsourcing work • AnCcipate growth with long-‐term goals
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