Five Keys to Boosting Social Media Engagement
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Learn social media marketing strategies that will help you to maximise audience engagement and build brand loyalty.
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Five Keys to Boosting Social Media Engagement
- 1. 5 KEYS TO BOOSTING ENGAGEMENT ON YOUR SOCIAL MEDIA PAGES
- 2. • Social media success is all about engaging your followers • You need to interact with them & get them to interact with each other • Greater engagement will bring you closer to attaining your business goals
- 3. KEY 1: OPTIMIZE YOUR PROFILE PAGE • Create a page that’s conducive to engagement • Visitors should understand at first glance who you are and what you do
- 4. • Use your bio to provide more insight into what you do and what benefits your products/services offers • Choose a few important facts to highlight • Emphasize good things customers have said about you
- 5. • Be creative and original • Tell visitors what you do, but try stand out from other pages • Look at other profiles for ideas on setting yourself apart
- 6. KEY 2: FOCUS ON YOUR AUDIENCE • Always keep activity focused on your audience, not yourself • Frame your presence in a way that speaks to them • Focus on benefits you offer as much as possible
- 7. UNDERSTAND YOUR FOLLOWERS BETTER BY: • Asking questions about their lives • Asking for their opinions • Asking for feedback • Presenting problems and asking them to discuss solutions
- 8. • Share curated content and give them praise • This helps to create an authentic relationship • You also get valuable feedback from your audience
- 9. KEY 3: QUALITY OVER QUANTITY • Focus on posting highly valuable content to increase engagement • Think of the importance or relevance to your audience • They will interact with content they feel is relevant or helpful
- 10. • Quality content is helpful, solves problems, or answers questions • It can also simply be entertaining • Quality isn’t synonymous with ‘large’ – short, easy-to-digest content works well
- 11. • Quality is measured by results • Take note and determine why certain content does well with certain audiences • Replicate this in the future
- 12. KEY 4: BE POSITIVE • Stay positive in all communications • One negative comment could blow apart your brand image • Brands must be consistent
- 13. SOME GUIDELINES INCLUDE: • Don’t say anything negative about people or companies • Focus on helping other people • Emphasize positive emotions • Think before you post
- 14. • Use emoticons or emojis for expression • Consider the effect your writing might have • Give credit to others when due • Find positive role models and watch how they interact
- 15. KEY 5: USE YOUR AUTHENTIC VOICE Don’t Use language that is too stiff Be casual and friendly Keep formal speech for your website or articles Avoid technical language
- 16. DON’T TRY TO BE SOMEONE YOU’RE NOT Ask yourself, ‘Is this me?’ Authenticity is important for creating true relationships Admitting failings will make you more relatable
- 17. •Don’t be overly promotional You have to promote in a roundabout way Focus on helping people You want to be their go-to source of information, help and entertainment
- 18. • Spend some time looking at successful brands you like on social media • See how their personalities come through • None of them are bombarding you with endless promotional deals and offers
- 19. SOCIAL MEDIA IS A LEARNING PROCESS • There’s much more to engaging your audience • These tips will give you a good start • You need to learn about your target audience through trial and error
- 20. If you’d like to learn more about enhancing your social media engagement, be sure to check out our complete course. Follow the link for a 25% discount: http://bit.ly/2owI03A
Editor's Notes
- Social media success is all about engaging your followers. You need to interact a great deal with your audience and get them to interact with each other. This means sharing, liking, commenting, mentioning, messaging, and more. If you can accomplish successfully facilitating this interaction, your social media efforts will pay off and you'll reach your business goals. A great deal goes into successful social media engagement, but here are the 5 keys to success.
- The first step is to work on your profile page. You need to create a page that's conducive to engagement. In addition to the content you share and the interactions you have with your audience, your profile itself will play a major role. First, your profile should recognizably be you. At a glance, a visitor should understand clearly who you are and what your business does. Make it glaringly obvious. Use your real name and a real picture of you. For best results, include a picture of your smiling face that is clear and taken at a close enough distance for clarity, but not too close.
- Your profile will have a bio that allows you to give more details. While the basics of your profile will give an at-a-glance big picture view, this part of your profile will allow you to explain more. Focus on explaining not only what you do but how what you do benefits others. A good way to write your bio is to choose just a few important facts to highlight for your audience. Start off with what you do and how it benefits others. Then, cover your three or so greatest achievements or things that make you unique. Try to remember what good things customers or clients have said about you, and emphasize them here. You want to sell yourself through this bio, but also keep it as factual and relevant as possible.
- Be creative and original with your profile page. It should serve the purpose of telling what you do, but it should also stand out from other similar pages. Show your unique personality. A great way to make your profile more unique is to look at other profiles to get ideas on how you can set yourself apart. Try to find something no one else is saying or doing that is appropriate to your profile.
- Always keep all of your social media activity focused on your audience, not on yourself. Too many businesses, feeling that their social media presence is (naturally) about their company, fail to engage their audiences because they talk about themselves exclusively. Yes, your social media presence is about you; but it should be framed in such a way that it speaks to the audience. One way to do this is to always focus on the benefits you offer others. We mentioned doing this in your profile, but it should be done as much as possible in your content and interactions as well. For example, rather than saying, "I'm a website designer," say, "I take the headache out of web design for small businesses." Rather than telling your audience the features or technical specs of your product, explain how each feature saves them time, money, or hassle.
- You also focus on your audience by engaging with them to understand them better. You can do things like: Ask questions about your audience's lives Ask for your audience members' opinions Put a call out for feedback on a product or idea Present a specific problem your audience may face and ask for ideas on solving it
- You can also share the content of others and praise them for it. Look for opportunities for sharing content, giving credit for ideas, and congratulating others on their achievements. If you do this, it creates a very real and authentic relationship which makes your audience much more likely to engage with you. Another advantage of this is that it gets you valuable feedback that allows you to get to know your audience even better.
- Naturally, the more you post and interact, the more likely you are to engage. But it's really not about how much content you share. Your efforts should post on quality over quantity. A well done post that's highly valuable to your audience is worth more than a hundred that don't offer anything. What exactly defines quality? For our purposes here, think of quality as the importance or relevance to your audience. "Good" content is content that your audience consumes, enjoys, and talks about. They will interact with content that they feel is relevant or helpful for them.
- Generally speaking, quality content is content that's helpful, solves problems, or answers questions. It's the information your audience is looking for. In addition to being helpful, good content can also simply be entertaining. Think of all of the funny videos or cute memes that have come across your social media feed. They certainly didn't help anyone solve their problems, but they went viral and gained exposure for the brand behind them. They solved the “need” for people to laugh. Remember also that "quality" isn't synonymous with "large" or "substantial." In fact, short, easy-to-digest content like a single sentence, a meme, or a Vine work great as well.
- Finally, in hindsight, the quality of a piece of content should be measured by the results it achieves. You'll have certain types of content that do well with your audience. You should always take note of this and try to determine why the content was successful so that you can duplicate the success in the future by creating more content like it.
- Stay positive in all of your communications on social media. This is really important because one negative comment or statement could blow apart your entire brand image. Brands must be consistent to be successful.
- Most people have a pretty good sense of what it means to "be positive," but here are some guidelines to follow. Don't say negative things about individuals or companies Focus on helping other people Emphasize positive emotions like delight and joy, not negative ones like fear or anger Think before you post. Is there any way that your wording could be taken the wrong way?
- Use emoticons, exclamation marks, and emojis to show that you're smiling or laughing behind the computer screen Consider the effect your writing could have on the people who read it Give credit and congratulations to others on their achievements Find positive role models and watch the way they interact with their audiences.
- Be yourself on social media. Don't: Use Language That is Stiff, Overly Formal, or Textbook-like. The tone used on social media is casual and friendly, like a friend talking to a friend over email. You should adopt a tone like this. Keep your formal speech for your website or articles. Avoid using a great deal of jargon or technical language.
- Don’t try to Be Someone You're Not. Look at your social media activity and ask yourself, "Is this me?" Don't try to act like a bigger success than you are. Authenticity is important because this is how you create a true relationship with people online. For example, if you can admit to a failing of yours, others will see this in themselves and it will make you more relatable.
- Don’t Be Overly Promotional. Naturally, you're here to promote your business. But on social media, you have to do it in a roundabout way. If you sound like a used car salesman, this isn't going to come across as "authentic" to anyone. Instead of promoting, focus on helping people. Create a space on social media where people can get to know you. You want to be their go-to source of information, help, and entertainment. They will come and buy from you when they're ready to.
- If you're unsure about how to be authentic and follow the above guidelines, spend some time looking at successful brands you like on social media. You'll see that their posts are light in tone and friendly. You'll see how their personalities come through. Most of all, you'll notice that no one is bombarding you with endless promotional deals and offers.
- These are the five keys to success, but there's much more to engaging your audience on social media. The tips above will at least give you a good start. No one can become successful at social media without learning about their target audience through trial and error. This means that you have to get out there and post and interact, then see what works and what doesn't.