Your competitors can prove to be a valuable source of lesson. If they are succeeding in their tactics, you can assess what they are doing and devise a plan accordingly. If you see them heading south, you can learn from their mistakes and perfect your plan to avoid the same mistakes.

1. June, 2016
http://www.camasmedia.com/
By Camas Media

2. CREATING CONTENT
THAT WORKS
• Studying competitor’s content can
help gain insight into the trending
topics
• It can help realize if there is a gap in
your content and what steps you
should take to fill that up
• Visit their social media page for
content ideas
• Note the ones garnering maximum
engagement
1

3. • Observe how the competitors handle
and engage on their social media
pages
• Quick response to customer queries
is the best etiquette, but many
companies tend to oversee that
aspect
• Surveying the competition’s response
time to customers’
questions/conversations can prove to
be a great insight on how to manage
your own customer issues
BETTER SOCIAL
MEDIA SKILLS
2

4. CREATE A CONTENT
CALENDAR
3
• Key to a successful content marketing
is consistency and presence
• Plan & schedule your content and
updates for a higher recall value
• Content calendar can help plan in
advance and manage your content
publication
• Regular updates are important to be
fresh in the public memory

5. DEVELOP A
PERSONALITY
4
• Content marketing is all about
connecting with the audience on a
personal level
• Without a personality of their own,
brands cannot be expected to engage
the readers on an emotional level
• Audience expects to connect, chat and
express with a real person and not a
robot
• Injecting a bit of personality into the
writings will keep the conversation
alive with the reader
• Adding emotions will keep the brand
miles ahead of the competition
churning out mechanical content

6. CURATE CONTENT5
• 78% of marketers are using their resource
for compiling and annotating links for
content curation according to Curata
• Content curation involves sifting through a
specific themed content available online
and compiling them into one interesting
post
• The best curated content has the potential
to go viral and can help achieve a thought
leader status for the brand
• It adds extra value to for the audience and
customers which is crucial towards building
a loyal customer base.

7. BE VISUAL6
• Content marketers should think of
content beyond words
• Top brands like Red Bull, Coke, Lego
etc., have engaged in visual content
marketing with phenomenal success
• Visual content like images, videos,
infographics, animations help up the
brand quotient
• It is more likely to generate higher
engagement than plain text
• Visuals also help the content become
more memorable, shareable and
emotionally engaging

8. QUALITY OVER
QUANTITY
7
• Lack lustre content will be ignored by
search engines over high quality,
engaging content
• Observe the content quality of the
competitors and make yours better
than them
• Content should be well researched and
insightful
• It will have a better chance of finding a
larger audience who will willingly
broadcast it further

9. REFURBISH YOUR
CONTENT
8
• Consider repurposing some high
engaging content into different
formats for better visibility
• Dip into the competitors’ blogs
whenever short on ideas
• Pick up the relevant topics and give
them your own quirky twist
• Use the content to branch off into
another direction that provides value
and enhances the presentation

10. REFER TO CASE
STUDIES
9
• Case studies can add huge value to
content marketing
• It can boost lead generation by
raising awareness of the brands’
best works
• Potential customers would want to
know what to expect before they
decide to join
• By providing concrete examples,
you definitely will have a better
chance at winning them over

11. GROW YOUR
NETWORK
10
• A loyal, engaged customer base is
crucial for a successful content
marketing campaign
• Building a community through social
media and giving out loyalty incentives
can give a much needed boost.
• Loyal customers can prove to be great
brand advocates and act as influencers
• People prefer personal
recommendation when it comes to
purchase decisions
• These brand advocates are going to be
of supreme importance when it comes
to making a decision for conversion

12. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer. To
know more about us connect with us on
Camas Website
Facebook
Twitter
LinkedIn