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Leanbookpublishing Principles

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Leanbookpublishing Principles

  1. 1. “Having a great book is the foundation for book success“
  2. 2. TITLE | COVER | TEASER | BLURB MARKETING STRATEGY
  3. 3. “Engage with readers from day one to validate your book idea and to improve your book constantly“
  4. 4. BUILD –> MEASURE -> LEARN
  5. 5. “Having an audience is the most important strength of the modern author“
  6. 6. “Reduce waste as much as possible in order to sharpen your saw and to focus on what is truly important.“
  7. 7. “Reduce your tasks, messages and efforts to their essence. Do less and achieve more.“
  8. 8. -> Get the big things right -> Never loose them out of sight -> Act top-down consequently
  9. 9. “It takes decades to master a field“ -> Get expert advice early -> It pays off in the long run
  10. 10. “Learning is an essential part of Lean Book Publishing - Just as failing.“

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