2. 1. What is Content Marketing?
2. Benefits of Content Marketing
3. Challenges In Creating Content Marketing
4. How to make effective Content Marketing?
5. Conclusion
Content
4. • Content Marketing is a way of marketing your products or
services to your target audience by creating relevant and
valuable content that attracts and engages them and
possibly encourages profitable customer action.
• Without content there is nothing to optimize and nothing to
share on social sites.
5. 2. Benefits of Content Marketing
•Improves brand awareness and recognition
•Develops lasting relationships with your audience
•Creates loyalty and trust with both your current customers
and your old customers
•Positions your business as an expert in your industry
•Opens a channel of communication through social shares
and comments
•Helps your customer move through the purchase decision
more quickly
6. 3. Challenges In Creating Content Marketing
•Developing a content plan that provides the roadmap for what and when
content to produce
•Writing content with focus and clarity
•Not understanding what content to produce and in what format
•Not knowing where to post your content to reach your ideal client
•Producing quality content consistently
•Measuring the effectiveness of the content you produce
7.
8. 4. How to make effective Content Marketing?
• Intimately understand the audience you are trying to reach.
• Focus on quality content published regularly.
• Be realistic in how much time you can spend on content marketing based
on your resources.
• Repurpose your content across different content types.
Articles
Posts in website, Facebook, Youtube, LinkedIn
Composing Corporate VDOs
TV Commercial
Banners, Flyers, Posters, Leaflets, Pampherts, Booklets, Newsletter.
9. • Remember who you are writing for and focus on how
your content can benefit them.
• Be sure to put all of your valuable content on your website
and share it to social media.
• Build your email list so you can reach interested parties on
your terms.
• Have patience. Content marketing is a long term
strategy that takes time for the results to be visible.
10. • Marketers need to get smart about how to embrace
content marketing correctly and efficiency.
• Content marketing should be simple and cost-effective.
Conclusion
11. “How Will You Find Your Next Client —
or
Will They Find You?”
