This webinar provided tips for blogging success. Speakers discussed how to structure a blog, create consistent content, and refocus blogging efforts. They emphasized the importance of having goals, knowing your target audience, and producing craveable content like blog series and guides. Attendees learned ways to find blog ideas from their experiences, audience, and reading. The long-term focus of blogs was highlighted, along maintaining a mix of timely and evergreen posts through updates. Questions from attendees concluded the webinar.

1. WEBINAR
Follow PR Newswire:
@PRNEWSWIRE
Follow CNW:
@CNWGROUP #BLOGTIPS

2. #BLOGTIPS
Speakers:
Alicia Hansen
Cleveland Chapter Organizer
Ohio Blogging Association
Blogger
Poise in Parma
@PoiseinParma
Moderator:
Monina Wagner
Community Manager
Content Marketing Institute
Blogger
37°and Sunny
@MoninaW
Amanda Hicken
Manager, Audience Relations
PR Newswire
Blogger
Beyond Bylines
@ADHicken

3. #BLOGTIPS
Showcase your expertise
Build your influence
Engage with your audience
Learn about your audience’s needs
Marketers who blog are 13x more likely to drive positive ROI than those who don't.
- HubSpot’s State of Inbound 2014

4. #BLOGTIPS
Blogging takes time and money
There’s A LOT of noise to cut through
It’s difficult to produce quality content
There’s much more to blogging than writing
With all of these challenges, it can be very tempting to give up. DON’T!

5. #BLOGTIPS
Agenda:
1. How to structure your blogging for success
2. How to consistently create fresh content
3. How to refocus your efforts

6. #BLOGTIPS
Having goals and a purpose works because they:
• Keep you focused
• Enable consistency
• Help build a relevant and credible presence
“Because everyone else is blogging”
is NOT a reason to start

7. #BLOGTIPS
Ask These 3 Questions About Your Blog
Why do I want
to blog?
Do my blog goals
and business
objectives align?
Who is my target
audience?

8. #BLOGTIPS

9. #BLOGTIPS
“Dating Advice” for Bloggers
• Get to know yourself first
• Don’t be afraid to put yourself out there
• Uncover your audience’s needs and wants
• Be present and authentic
• Listen and respond

10. #BLOGTIPS
Keep Your Audience Coming Back with
Consistent Blogging and Craveable Content
DO:
• Ask for help
• Have a routine
• Brainstorm regularly
• Maintain your calendar
• Measure your content
DON’T:
• Try to do too much, too fast
• Try to copy others’ success
• Overwhelm your audience

11. #BLOGTIPS
Infographic Source: Content Marketing Institute

12. #BLOGTIPS
6 Ways to Never Run Out of Blog Ideas
• Tap into your own experiences
• Talk to your audience
• Stay social (Don’t forget groups, chats & niche networks)
• Read…A LOT (In and outside of your niche)
• Browse the calendar
• Don’t be afraid to give prompts & generators a try

13. #BLOGTIPS
The Long Game’s Balancing Act
Write for the moment, but remember
your content will live on…and on…and on.
• Publish a mix of timely and evergreen posts
• Write headlines that resonate
• Update content and calls to action as needed
• Repackage and repurpose

14. #BLOGTIPS
Look Beyond the Blog Post
• Blog Series
• Case Studies
• How To Guides
• Lists and Cheat Sheets
• User Generated Content
• Multimedia (Video, Podcasts, Interactive Content)

15. #BLOGTIPS

16. #BLOGTIPS
Take Stock of Your Blog
What value do
you offer?
Is your
audience
engaged?
Are you
driving
action?

17. #BLOGTIPS
Refocus Your Efforts
What inspired you then? What inspires you now?
When all else fails, let your AUDIENCE
be your INSPIRATION
How have they changed?What were your goals?

18. #BLOGTIPS
Questions?
Alicia Hansen
Ohio Blogging Association
Poise in Parma
@PoiseinParma
Monina Wagner
Content Marketing Institute
37°and Sunny
@MoninaW
Amanda Hicken
PR Newswire
Beyond Bylines
@ADHicken
Follow PR Newswire: Follow CNW:
@PRNEWSWIRE @CNWGROUP

19. FOR MORE INFORMATION:
US: (888) 776-0942
CANADA: (877) 269-7890