1. Michelle Pereira Jakobs
Brazilian / German – 02.07.1984
Bahrenfelder Kirchenweg, 70
22761 – Hamburg - Germany
micalinaster@gmail.com
(+49) 1738506676 - mobile
“Michelle is a young, energized and enthusiastic experienced professional who, due to family reasons,
is seeking for a new and ambitious challenge in Luxembourg. She is tech lover plus has a strong sales
background in the Europe and Latin America. Michelle specializes in commercial positions as she’s
extremely customer-centric and displays special passion for building up relationships.”
Capability Statement
• +5 years of experience in account management and customer consultancy
• Excellent knowledge of online marketing including performance, display and mobile campaigns
• Ability to motivate people in order to achieve better working results and team confidence
through leadership projects
• Exceptional interpersonal and communication skills with proficiency to promote, build and
maintain strong relationships while interfacing positively with people from diverse backgrounds
Professional Experience
Publisher Manager - Crobo ( Hamburg – Germany)
From August 2013 - Present
Crobo (crobo.com) is a start-up in the gaming industry that specializes in assisting online game
publishers find customers. This position has given me the opportunity of being involved in a wide
variety of business development and digital marketing projects. In this intensive environment, I have
to rapidly overcome challenges and be flexible enough to provide creative solutions.
- Full management of performance of online marketing campaigns for online games advertisers
(desktop and mobile).
- Excellent understanding of internet terms such as CPL, CPC, CPM, CPI, display, interstitials ads,
richAd, adexchange, RTB, DSP as well as native ads.
- Customer acquisition through trade shows including the Mobile World Congress, ad:tech (San
Francisco), LeadsCon, Brasil Game show and others.
- Full management of the sales cycle from prospecting, account management to ROI management.
Key Achievements
- Started and developed and the Latin America market, which has become one of the most
profitable markets for the company.

2. - Invited to be a speaker representing the company at the following events: Quo Vadis – game
developer conference and Performance Marketing Insights.
Online Sales Manager – GoodGame Studios (Hamburg, Germany)
From February 2013 – August 2013
As part of this role, I strengthened my digital marketing skillset and focused my attention on the
Brazilian gaming market which was still in its infancy stage. Overall, Goodgame Studios
(goodgamestudios.com) was still in its start-up phase which was the perfect platform for me to learn
and implement innovative marketing campaigns.
- Responsible for acquiring new online partners to develop business in Brazil and other
Portuguese speaking countries.
- Providing internal sales training programs which included sales funnel management, goal
setting and personal organization.
Key Achievements
- Generated 5 digit gross sales increases in the first 3 months
Internal Sales Analyst – Dow Chemical company (Sao Paulo, Brazil)
From November 2009 – August 2012
I spent my formative years at Dow Chemical Company (dow.com/brasil/) where I was able to learn
from their commercial team and gain valuable experience servicing clients such as Volkswagen, Fiat
and Renault. Working with great leaders and having access to amazing coaches, this position help me
get to where I am today. It was the place where I learned how to face and overcome real world
business challenges.
- Part of business analyst projects and learned the Six Sigma concept.
- Completed the Green Belt certification and run projects to improve productivity of the
department and to improve customer service.

3. Key Achievements
- Played Key administrative role in successful implementation of consignment process for Irizar
(key customer for Dow Automotive). Project Revenue: USD$720K (yearly).
- Drove the update of customer profiles to ensure seamless transition and back up support within
the team decreasing customer complaints on employee holidays by 10%.
- Lead a cost analysis project involving the supply chain after identifying cost anomalies
- Lead the project indicators of performance using Dashboards format for Dow Automotive
business which improved deliveries performances by 6%. Nowadays they are a measure of
competiveness for the business.
- Started up the project of re-use and return of drums for our local Plant; setting the standard for
sustainability aligned with corporate strategy (Green Belt Six Sigma Project).
Academic Education
• Bachelor of Business Administration, Paulista University, São Paulo (Graduated in 2010).
• Public Relations certificate, Federal University of RGS, Porto Alegre (2003 – 2004)
Languages
Portuguese: Native
English: C2 (written and verbal)
Spanish: C1 (written and verbal)
German: B1 (written and verbal)
French: A2 (written and verbal)
About Michelle
I love to travel, electronic music, social media and have a special passion for tech “things”. I am part
of GGI Hamburg (Girl Gone International) which is a support network for women who are looking to
break into the German job market.