CV Enrique Videla 2011

1. CURRICULUM VITAE - ENRIQUE VIDELA
Personal Information
First Name: Enrique
Surname: Videla
Birth date: July 20th, 1975
Place of Birth: Buenos Aires, Argentina
Residence: Zurich, Switzerland
Marital Status: Divorced, two children
Nationality: Swiss and Argentinean
Hobbies: Sports (Football, Ski, a.o.), Sciences & Tech., Literature, Music
Working Experience
1. 2009 – EL ARROYO PRODUCCIONES ZURICH, SWITZERLAND
3. 2011 Director: Film productions, Translations, Marketing, PR
4. 2006 – IBM SWITZERLAND ZURICH, SWITZERLAND
31.12.2008 Sales and client advisory, Account Manager SMB
• Sales of the entire IBM portfolio (HW, SW, IT-services, IT- and business consulting).
• Main client segments: Healthcare & Life Sciences, CSI (ISVs; Business Partners;
Consulting, outsourcing and hosting companies), Utilities, Transportation, a.o.
• Responsible for win-back and acquisition of non-IBM customers. Target: US$ 6 Mill./year
6. 2002 – DATA QUEST AG ZURICH, SWITZERLAND
12. 2005 Sales and client advisory, Key-Account representative
• One of Switzerlandʼs top sales executives of Apple Computer solutions.
• Key-Account representative for top education accounts in Zurich. (ETHZ, University
of Zurich, Switch Head Office, Paul Scherrer Institut, a. o.).
• Top contributor to turn the branch into the companyʼs most profitable and fastest growing
unit (year-to-year growth ʼ02 & ʻ03: 15%; ʻ04: >27%, Revenue CHF 2.4 Million; ʻ05: >21%)
4. 2001 – IBM ARGENTINA BUENOS AIRES, ARGENTINA
4. 2002 Customer satisfaction and business analyst
IBM select • Sound contribution to design and implementation of a new CRM Programme that was later
Internship rolled out to several other European and Latin-American country-offices.
Programme • Adapted global IBM customer satisfaction surveys to local market. Contributed to achieve
highest customer satisfaction levels for an IBM country-office in the world.
• Market analyst for the sales-force. Attracted old clients back from competitors (impact
estimated in +5% of sales).
1. 1999 – APPLE COMPUTER BUENOS AIRES, ARGENTINA
4. 2001 Sales and marketing
Rotated through several positions in the Apple Computer country office and Apple leading
distributors.
• Held events to promote the country launch of iMac in a Store-in-Store based promotion
campaign (best performer out of 7 people).
• Designed innovative events targeted to architects and design professionals.
11. - 1. 1999 GFW TACK WORLDWIDE BUENOS AIRES, ARGENTINA
Project Market Research
6. 1997 – CÆSAR PARK HOTEL BUENOS AIRES, ARGENTINA
7. 1998 Reception, Service-Line, Administration
ENRIQUE VIDELA Pg. 1/4
Scheuchzerstrasse 192, 8057 Zurich, Switzerland / Mobile Phone: +41 78 733 0213 / E-mail: evidela@swissonline.ch

2. CURRICULUM VITAE - ENRIQUE VIDELA
Highlights of Qualifications
13 years of solid international experience in Sales, Marketing, Customer Care and Consulting
in global companies as well as in SMB
Sales • Services: Design, development and deployment of complex business solutions,
installation of IT-Infrastructure, technical support; Data-Networks; Computer-Courses;
Financing (Retail, B2B, B2C, Telemarketing)
• Products: Servers, computer & peripherals, printing systems, software, complex
professional & business applications (Retail, B2B, B2C)
• Target: SMB, International Companies, Consumers, Public Sector, Education and
Research institutions
• Channel: Retail, Face-to-Face, Telesales
Customer Care • Key-Account management
• Conflict-resolution customerʼs issues
Marketing • Market introduction of new Products, launch of retail branches, promotion events
• Promotion: Presentations at POS & in Store-in-Store Events
• Client segmentation and development of customized contact strategies
• Market analysis and Reporting
Back-Office • Reporting and Presentations
• Offer-making, Order-taking, Delivery (products, invoices, bills)
Training • Training of new employees in Sales-methods, procedures, use of IT systems
Personal • Creativity and ability to innovate
Strengths • Profound analytical skills
• Very flexible and adaptable character
• Goal-oriented personality
• Independent working skills
• Strong multicultural profile
• Broad and internationally shaped education
• Solid IT-knowledge
• Important Social skills:
o Negotiation and conflict-resolution skills
o Persuasion
o Very good communication and presentation skills
o Team-spirit & Leadership
ENRIQUE VIDELA Pg. 2/4
Scheuchzerstrasse 192, 8057 Zurich, Switzerland / Mobile Phone: +41 78 733 0213 / E-mail: evidela@swissonline.ch

3. CURRICULUM VITAE - ENRIQUE VIDELA
Education
1995-2001 UNIVERSIDAD ARGENTINA DE LA EMPRESA -UADE- BUENOS AIRES
Master in Public Relations degree (leading business school in Argentina). Focused curriculum
on Corporate and Market Communication and Organisational Behaviour.
1994 BUENOS AIRES INSTITUTE OF TECHNOLOGY -ITBA BUENOS AIRES
First year of Industrial Engineering degree (most prestigious program in Argentina).
1982-1993 PESTALOZZI SCHOOL BUENOS AIRES
High school degree in literature and sciences, in German, Spanish, and English.
1993 Student exchange-programme in Munich and Rosenheim, Germany.
Languages
Spoken Written
English Fluent Fluent
German Fluent (Swiss-German: 2nd Mothertongue) Fluent
Spanish Native Native
French Basic + Basic
Italian/Port. Basic Basic
IT Skills
Operating very confident user of MS Windows and Apple Macintosh systems
Systems some experience with AIX, Linux and OS400
Office confident user of MS Office, Lotus Smart Suite, Lotus Notes, AppleWorks, Pages, Keynote,
Applications Outlook, Mail, among others
Data Base experience with FileMaker Pro, MS Access, DB2, Oracle DB
Systems
Web-Design and confident user of QuarkXpress and Dreamweaver (experience with HTML, Java-Script)
Lay-Out basic user of GraphicConverter, Adobe Photoshop, Illustrator and InDesign
Internet Conceptual knowledge of: -e-commerce, web 2.0, social networking, collaborative
environments, portals, mash-ups, “prosumer platforms”, blogging, e-marketing
Enterprise ERP (SAP, MS Dynamics AX, Oracle), CRM (Siebel, SAP, SalesForce.com, MS Dynamics
Solutions CRM), PLM (CATIA, SolidWorks, ENOVIA), DMS (CommonStore, FileNet), a.o.
References
Roger Müller, IBM Switzerland, Manager of ibm.com, General Business (SMB)
Phone #: +41 58 333 68 10
Mobile #: +41 79 403 12 28
E-mail: roger.mueller@ch.ibm.com
Gonzalo Fernández Castro, CEO Lumix Capital AG, former Chief Marketing and
Business Development Officer at Adecco SA
Phone #: +41 78 616 73 34
E-mail: gfc@lumixcapital.com
Dave Gleixner, Data Quest AG, Branch Manager, Zurich
Phone #: +41 44 265 10 13ENRIQUE VIDELA Pg. 3/4
Scheuchzerstrasse 192, 8057 Zurich, Switzerland / Mobile Phone: +41 78 733 0213 / E-mail: evidela@swissonline.ch
E-mail: dgleixner@dataquest.ch

4. CURRICULUM VITAE - ENRIQUE VIDELA
Argentina, Buenos Aires)
Phone #: +49 30 3082 9499
E-mail: leonardolospennato@yahoo.it
ENRIQUE VIDELA Pg. 4/4
Scheuchzerstrasse 192, 8057 Zurich, Switzerland / Mobile Phone: +41 78 733 0213 / E-mail: evidela@swissonline.ch