1. Jaswant Padhiar
Contact- +91-87338 53447 Email: jaswantp@gmail.com
+91-90227 68788
Linked In Profile- http://in.linkedin.com/in/jaswantp
Jaswant Padhiar
A person of multiple skill sets with over 7+ years of assorted industry exposure - including three and a
quarter years of Search Engine Marketing (Google Ad Words SEM) and advertiser account
management. Proven skills in providing integrated solutions in new-age advertising platforms. Strong
experience in Digital Media and a deep understanding of Online advertising & Sales.
● Personable, articulate, professional and self-motivated individual with positive attitude.
● Able to co-ordinate multiple projects and meet deadlines under pressure.
● Quick thinking, decisive and able to work both as part of a team and through individual initiative.
● Comfortable working on MS Office applications including MS Excel, Power Point & Word. Excellent
analytical skills.
● High-caliber negotiation and closing skills with exceptional interpersonal and communication skills.
Looking for a challenging position in an organization where I can leverage my vast experience in Online
sales, Account Management, Business Consulting & C- level client communication skills in Digital Media &
IT industries.
Core Knowledge & Skills
Skills -, SEM, PPC, Campaign management, Account management, Online Sales & Advertising,
Digital Media, Google AdWords, Business Consulting, Communication & Presentation, Ecommerce,
Knowledge of Social Media, Google Analytics & BFSI segments.
TOOLS/Softwares – Google AdWords, Google Analytics, Bing Search Ads, Yahoo Advertising, Marin,
Omniture, Salesforce.com, Hoovers, Firstsource and other digital media softwares.
ACADEMIC QUALIFICATION
2010 – 2011 Post Graduate Program in Securities Market (PGPSM) at NISM – an Institute by SEBI India
(www.nism.ac.in)
2001 – 2004 BSC Geology, M.G. Science Institute, Gujarat University
PROFESSIONAL SYNOPSIS
Possess broad-based business acumen with a blend of analytical skills, technological acumen and
management/leadership capabilities. Possess a ‘can do’ approach and ‘self belief’ is my strength.
I started my career, in the online media industry, at Google and possess a thorough knowledge in Online
advertising and sales. I have worked with clients across several geographies including EMEA, NA and
AUS/NZ. This has helped me gain expertise in C-Level client communication, reporting and presentation
skills.
The Google experience has widened my understanding of Digital Media, Business Consulting and
overall marketing aspects of marketing.
Post Google, I pursued a 1 year full time course in capital markets and financial products at NISM, Navi
Mumbai. This course has enhanced my knowledge in finance & capital markets. This has also helped me
understanding clients and business fundamentals in a much better way. After that I have worked with
several organizations in the ecommerce space and digital marketing agencies.
2. Bonoboz.in - Dec ’13 – Present – Sr. Manager Digital marketing - Bonoboz.in
Work with a set of US and Indian clients - managing their online advertising campaigns.
Responsibilities
• Manage all aspects of Search Engine Marketing (Paid Search)
Resultrix - (A Performics Company) (Dec 2012 – August 2013)
Designation: Group Head - Search Engine Marketing (International Markets)
Headed US, Singapore and Dubai regions for SEM
Responsibilities:
● Manage a team of highly experienced search engine marketing professionals and account
managers.
● Ensure proper coordination and timely delivery of projects to the International Geographies.
● Manage Google AdWords online advertising campaigns and accounts. (Similar to the JD with
Google)
● Manage Google & Bing Search Marketing campaigns for a portfolio of accounts from US and
Singapore.
● This includes budget management, bid management, campaign management, client interaction
and various kind of daily, monthly reporting.
● Responsible for the overall account performance and management.
● Research and analysis of accounts, markets and overall industry trends.
● Managed Microsoft 360, Microsoft Office, Ferrari and L’Oreal accounts.
Ensight - (August 2012 -- Dec, 2012)
Designation: Search Engine Marketing Manager & Consultant
Responsibilities:
● Manage Google AdWords online advertising campaigns and accounts. (Similar to the JD with
Google)
● Manage Yahoo Search Marketing campaigns for a portfolio of accounts from Australia.
● This includes budget management, bid management, campaign management, client interaction
and various kinds of daily, monthly reporting.
● Responsible for the overall account performance and management.
● Research and analysis of accounts, markets and overall industry trends.
● Accounts managed, worked with- Nike Store, Luxbet, NabTrade, ANZ, Greater Building Society,
Navman, Ferrero Rocher, AMP, AMP Capital and Ricoh.
Infibeam - (August 2011 – August 2012)
Designation: Search Engine Marketing Manager
Role: Manage Google AdWords online advertising campaigns and accounts, other Media and ad
delivery for Infibeam.com (An Ecommerce Company)
Responsibilities:
● Manage Google AdWords online advertising campaigns and accounts. (Similar to the JD with
Google)
● Manage other online marketing campaigns- Media Buying, Media Planning, Analysis & Reporting.
● Communication with Creative agencies and other Content providing platforms. (Times Group,
Rediff.com) etc.
Google - (March 2007 – June 2010)
Role: Account Strategist and Planner
Geographies: EMEA, North America, Australia
3. Joined Google as an AdWords Representative and was later promoted to a Sr. AdWords
Representative and then to an Account Strategist & Planner.
Responsibilities:
● Analyzed AdWords accounts, Managed Google AdWords Online Advertising Campaigns,
Budget management, Prepared Account performance reports,
● Built and maintained relationships with a list of dedicated clients.
● Acted as a Business Consultant to the clients’ online advertising needs.
● Up-Sold and Cross-sold various Google products and advertising solutions.
● Maintained ongoing data-driven sales consultation and support.
● Achieved quarterly revenue targets for a portfolio of accounts with revenue targets upwards of
$4M.
● Effective & regular C-level client communication via emails, conference calls &client visits.
● Understood client needs to achieve their advertising goals & increase ROI
● Corporate Clients – Leisure.com, Innkeeper.com, FirstChoicePower- to name a few.
● Coordinated with different teams including product, engineering and sales to achieve
company as well as personal OKRs
● Owned key initiatives for my vertical industry team and worked cross-functionally on products
and services development. Account Manager for several key accounts.
Achievements:
● Participated in AdWords Ideas competition to improve employee performance and was
awarded the 2nd
position.
● Received the Gold Award in 2nd
Quarter for outstanding performance, promoted twice in my
career at Google
● Represented the India team at the EMEA Sales conference (2007) in Seville, Spain.
● Led a team of 11 members for Account classification project and exceeded expectations on a
regular basis.
● Represented the India team at the JAPAC Sales conference (2010) in Tokyo, Japan
● Experienced working with clients across geographies including -US,EMEA, AU & NZ
Ivycomptech (June 2006 – Nov 2006) – An Online Gaming company
Role: Investigations Specialist (Online Gaming Company)
Responsibilities -
● Investigated for possible fraud and unfair game practices, thereby ensured financial safety of
the company and its clients.
● Interacted with clients on a regular basis to understand their needs and address their concerns, if
any. Processed Cash outs for clients & reviewed game history.
R K Rice Mill (Family Owned Business Sept 04- June 06)
Looked after the marketing and distribution function of the organization –interacting with brokers,
vendors and customers
Responsibilities:
● Sold & marketed different varieties of rice.
● Looked after various business development activities including operations and other day to day
activities.
At Leisure
In my spare time I enjoy interacting with people, learning about new businesses, watching
informative channels, following the stock market & keep myself updated on news & current affairs.
4. Nowadays, I spend a lot of time with my daughter playing and learning from her.