1. Juanita Pardo Castillo
Innovation Sales VP SAP LAC North
Carrera 39 No 5B -10 Medellín
Mobile +57(310) 349-9154
pardocjuanita@gmail.com
Major of Business
Administration with Minor in
Industrial Design
Universidad de Los Andes, 2006
Bachelor
Gimnasio Santa Ana
Bogota
1998
Diploma in Leadership
SAP Academy for Sales Leaders
Palo Alto CA
2016
Over 12 years of extensive experience in developing new business opportunities and managing long-term
relationships with named customers, developing and growing strategic partnerships in IT and BPO companies.
Excellent communication, leadership, team building and negotiation skills, focused in creating new business
opportunities with mutual benefits.
Solid experience on IT products and digital business transformation for different industries (Financial Sector,
Retail and CPG ) for their core processes, keeping the promise of the delivery, based on a strong capacity in team
management and guidance and strategy.
SAP Innovation Sales VP SAP LAC North  Jan 16-Present
Responsible for the sales team in Innovation products in LAC North (Colombia, Ecuador, Venezuela, Caribbean
and Central America). Develop and execute the strategy for this region in a sustainable market. Senior sponsor
in many customers implementation projects in order to guarantee the success innovation adoption.
As Team leader, responsible for supporting the success of not only direct reports, but the success of all
employees within the larger team by helping them to identify development opportunities and supporting peers
to achieve their goals. Permanent coaching recognizing employees directly and providing feedback on time to
Education
Experience

2. correct actions and behaviors and defining a vision and creating a winning strategy according to specificmarket
needs.
The main achievements obtained in this role:
 Increased the adoptionin innovationproductsaroundthe territoryinabout30%
 Strongteam recognizedbythe organization
 Salesgoalsachievementsquotasbyemployee
 Careerdevelopmentforeachemployee
 Trustable positionasaVP inthe organization
SAP Global Account Director GEA Group  Apr 13 – Dec15
Responsible to lead GEA Group sales team. (Grupo Sura, Grupo Argos, Grupo Nutresa, Grupo Bancolombia)
 Designandleadthe GEA Group partnershipstrategy
 Constantlydevelopandgrowthe SAPstrategyrelationship inthe GEA Group C-Levels
 Developmentandconsolidationof the relationshipbetweenSAPandGEA Group
SAS INSTITUTE  Sales Team Leader  Oct 09 – Apr 13
Responsible to lead Colombia sales team for Financial Services, Retail and Public Sector.
 Designandleadthe salesandimplementationstrategyfordifferentprojects:New sales,growthandactual account
maintenance anddevelopnewterritories.
 Developmentandgrowthof the assignedsalesteam
 Execute projectsguarantyingROI,time tomarketandsustainabilityof the service
 AccountManager for Bancolombia,DaviviendaandSuramericana
Arkix S.A. Services Director  Jul 08 –Oct 09
Responsible for the P&L of the Data Services unit, managing business KPIs like profit, sales, production,
product life cycle and the team motivation and carrier development and BPOs
 Lead designanddevelopmentof the salesstrategy
 Designandestablishoptimumproductionprocessof the companyproducts(Datamining,MasterData
Management,DataIntegration,DataCleansing,BusinessIntelligence,etc.)
 Guarantee optimal implementationcustomer/Companyof profitprojects
 Team motivationandcareerdevelopment
SPSS ANDINO  Director of Predictive ApplicationsFeb 06 – Jul 08
Responsible for leading and developing the sales strategy identifying new sales opportunities in the actual
accounts by having win to win negotiating products and services

3.  Lead the salesstrategyandactual account for bigcompaniesinthe financial sector,retail andtelecommunications
overachievingatnewsalesof quota.
Professional
Business Developer
People Management
Decision Making
Business Transform.
Negotiating & Persuading
Personal
Leadership
Communication Skills
Building relationships
Work life – balance
Family Lover
Sports Activities
Key Skills