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Michelle Cowden
Enterprise Account Manager – Search & Staffing
mcowden@linkedin.com
Company Page & Followers
2
300+ million minds
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Tim...
3
LinkedIn Drives More Traffic To
Corporate Websites Than Other
Social Sites
Posted October 21, 2013
4
Achieve your objectives
Generate
Awareness
Build Community
Drive Consideration
& Preference
Generate Traffic &
Leads
Dri...
5
How People Engage with your company
People Researching
Employees
People researching/validating
your Company
People curre...
Build a community: Engage, analyze,
optimize
Analyze & Optimize
Engage Followers:
Post Updates
Build Community:
Acquire Fo...
7
Followers – your self-elected brand ambassadors
Professionals that have opted-in to a relationship with your Company
 B...
8
Company Updates
Targeted status updates
9
Step one
Step two
Note:
Audience minimum 100
Grow and stay engaged over time
10
How many?
APIs
Company Page Follow button to employee signature
https://developer.linke...
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Linked in company page best practices 4.22.14

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Linked in company page best practices 4.22.14

  1. 1. Michelle Cowden Enterprise Account Manager – Search & Staffing mcowden@linkedin.com Company Page & Followers
  2. 2. 2 300+ million minds 1 – The Mindset Divide research study, TNS, September 2012 Top 3 types of content expected1 Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3
  3. 3. 3 LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites Posted October 21, 2013
  4. 4. 4 Achieve your objectives Generate Awareness Build Community Drive Consideration & Preference Generate Traffic & Leads Drive Advocacy
  5. 5. 5 How People Engage with your company People Researching Employees People researching/validating your Company People currently following your Company Organic Traffic – - InMails, Telephone Calls, Emails, Meetings
  6. 6. Build a community: Engage, analyze, optimize Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop Branding Assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO LinkedIn Confidential ©2013 All Rights Reserved
  7. 7. 7 Followers – your self-elected brand ambassadors Professionals that have opted-in to a relationship with your Company  Build a direct communications channel to those most interested in your business  Engage them via: • Free Company Updates
  8. 8. 8 Company Updates
  9. 9. Targeted status updates 9 Step one Step two Note: Audience minimum 100
  10. 10. Grow and stay engaged over time 10 How many? APIs Company Page Follow button to employee signature https://developer.linkedin.com/plugins Build a follow company on LinkedIn button for your website https://developer.linkedin.com/plugins/follow-company Analyze your results

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