1. Michelle Cowden
Enterprise Account Manager – Search & Staffing
mcowden@linkedin.com
Company Page & Followers

2. 2
300+ million minds
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3

3. 3
LinkedIn Drives More Traffic To
Corporate Websites Than Other
Social Sites
Posted October 21, 2013

4. 4
Achieve your objectives
Generate
Awareness
Build Community
Drive Consideration
& Preference
Generate Traffic &
Leads
Drive Advocacy

5. 5
How People Engage with your company
People Researching
Employees
People researching/validating
your Company
People currently following
your Company
Organic Traffic –
- InMails, Telephone Calls, Emails, Meetings

6. Build a community: Engage, analyze,
optimize
Analyze & Optimize
Engage Followers:
Post Updates
Build Community:
Acquire Followers
Establish Presence:
Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by
Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
LinkedIn Confidential ©2013 All Rights Reserved

7. 7
Followers – your self-elected brand ambassadors
Professionals that have opted-in to a relationship with your Company
 Build a direct communications
channel to those most interested
in your business
 Engage them via:
• Free Company Updates

8. 8
Company Updates

9. Targeted status updates
9
Step one
Step two
Note:
Audience minimum 100

10. Grow and stay engaged over time
10
How many?
APIs
Company Page Follow button to employee signature
https://developer.linkedin.com/plugins
Build a follow company on LinkedIn button for your website
https://developer.linkedin.com/plugins/follow-company
Analyze your results