Free tips march 2013 staffing deck

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Free tips march 2013 staffing deck

  1. 1. 1Recruiting SolutionsAgency Recruiting Fundamentals:Tips for Hiring the Best with LinkedInRecruiting Solutions
  2. 2. Mike Driscoll-Account Executive2
  3. 3. What you will learn to do on LinkedIn todayFree Strategies for Follower Ecosystem3
  4. 4. Build a community: Engage, analyze,optimize4Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop Branding AssetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
  5. 5. ©2012 LinkedIn Corporation. All Rights Reserved. 5Members are more engaged with the companies theyfollow on LinkedIn…78%More likely to acceptRecruiter InMail6xMore likely to viewLinkedIn Career PageSource: Internal LinkedIn Data – August 2012
  6. 6. ©2012 LinkedIn Corporation. All Rights Reserved. 6
  7. 7. ©2012 LinkedIn Corporation. All Rights Reserved. 7I DONT want marketing spam, I dowant news stories, product reviews,people I know leaving or startingthere.I want to know when acompany launches a newproduct. I want anyfinancial announcementsfrom a company.In your own words, please describe the kinds of company updates that you wouldbe most interested in receiving.Updates that include large strategic & people shifts inthe company. New product launches, discoveries of newtechnologies / partners with technologies. Large,unexpected financial changes. High profile talks by keyleaders, i.e. CEO, President, CFO, CMOs etc.I like to stay in touchwith the industry. Newtips- tricks, and peoplemoving around.Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
  8. 8. ©2012 LinkedIn Corporation. All Rights Reserved. 8Members are interested in career opportunities fromthe companies they follow8Information members want to receive161%68%71%New project or initiativeRelevant news articles and insightsNew job openings at the companySource: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
  9. 9. Build a Successful SocialMedia Platform9
  10. 10. Career PagesGrow your followers organically on LinkedIn.com10LinkedIn Homepage Company Pages
  11. 11. 11People Researching yourEmployees per monthPeople researching yourCompany per monthPeople currently followingyour CompanyOrganic Traffic –- InMails, Telephone Calls,Emails, MeetingsHow People Engage with your Agency
  12. 12. Find Content12
  13. 13. Find Content – LinkedIn Today13
  14. 14. Find Content – LinkedIn Signal14
  15. 15. Find Content – Skills & Expertise15
  16. 16. Share Content16
  17. 17. ©2012 LinkedIn Corporation. All Rights Reserved. 1750 characters or lessdrives 28% higherengagementLess isMoreBest Practices Think in thirds Keep it brief Ask questions Time your posts Post frequently Make it relevant
  18. 18. Targeted Company Status Updates18
  19. 19. Employees’ Personal Status Updates19
  20. 20. Stand Out20
  21. 21. Company Overview Page21Your company’s brand:Add a logo and banner imageFill in the detailsCompany descriptionPoint out Company SpecialtiesDifferentiate from yourcompetitionDesignate Page Admins forcompany status updates
  22. 22. Company Products / Services Page22Your company’s brand:Add multiple audiencesDescribe services for clients andcandidatesAsk for recommendationsAdd a videoAdd banner imagesDifferentiate from your competition
  23. 23. Your Employees’ Profiles23Your personal professional brand:Add a pictureDon’t copy / paste your resumeWrite a personal taglineWrite your elevator pitchPoint out your skillsDistinguish yourself from the crowdAsk for recommendationsOwn your public profile’s URL
  24. 24. LinkedIn Groups24
  25. 25. Advanced Developer Tools25
  26. 26. Developer Site26developer.linkedin.com
  27. 27. Measure Your Results27
  28. 28. Insightful Reports from your Company page Tools Tab28
  29. 29. Insightful Reports from a LinkedIn Representative29
  30. 30. Build a community: Engage, analyze,optimize30Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop branding assetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
  31. 31. Inbound and Outbound
  32. 32. Potential Client or Candidate32Warm up, Engage, Call to Action
  33. 33. Talent.linkedin.com contact us
  34. 34. 34Thank you!

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