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Creating Visibility & Credibility          Through Social MediaCreating a personal brand and establishing online networks ...
Presentation Overview•   Why is social media important?•   How is social media leveraged?•   What are the most common plat...
Why is social media important?A survey by job recruitment platform Jobvite found that 92% of companies surveyed use social...
Why is social media important?A CNN article notes:Some companies, especially those in the tech world, are going evenfurthe...
Why is social media important?A WSJ article observes:When a management consultant leads a large LinkedIn group, hebuilds a...
How can social media be leveraged?•As an introduction through the creation of a profile•Networking by adding connections o...
LinkedIn
LinkedIn Connections•Colleagues and former co-workers•Experts and others who have hired you in the past•Experts you have h...
LinkedIn Engagement     Share an Update
LinkedIn Engagement      Join a Group
LinkedIn Endorsements
Twitter
Who should you follow on Twitter?•LinkedIn contacts who have Twitter accounts.•Clients who have Twitter accounts. You may ...
How Should You Write a Tweet?•Use your tweets to share information and build relationships; minimizebroadcasts. 80/20 rule...
Facebook
How do you get likes?•Send invitations to friends, Twitter followers, LinkedIn contacts•Add a “like us on Facebook” button...
What should you post?•Videos•Photographs from recent events•Honors and awards•Links to helpful articles•Links to recent ar...
Google Plus
Why should you create a profile?•Creating a profile can boost your search engine rankings•More likely your name will appea...
Learn More•Mashable.com•Larry Chase’s Web Digest for Marketers: www.wdfm.com•Searchengineland.com•CommPro.biz – Register f...
Connect•www.linkedin.com/in/geridreiling•@legalmediamtrs•@lawyertechrvw – tweets by Geri Dreiling and Enrique Serrano•Goog...
Creating Visibility & Credibility          Through Social MediaCreating a personal brand and establishing online networks ...
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Creating visibility through social media

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  • Technology has rapidly expanded the opportunities for consultants to market themselves and establish credibility. Surveys also reveal that social media profiles are often researched when verifying the credentials and contacts of potential consultants. This overview presentation discusses LinkedIn, Twitter, Facebook, Google+ and offers practical tips growing your social media networks, raising your online profile and establishing a personal brand.
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Creating visibility through social media

  1. 1. Creating Visibility & Credibility Through Social MediaCreating a personal brand and establishing online networks Geri L. Dreiling, Esq Legal Media Matters
  2. 2. Presentation Overview• Why is social media important?• How is social media leveraged?• What are the most common platforms?
  3. 3. Why is social media important?A survey by job recruitment platform Jobvite found that 92% of companies surveyed use social media during this past year
  4. 4. Why is social media important?A CNN article notes:Some companies, especially those in the tech world, are going evenfurther, saying theyre no longer interested at all in an applicants tried-and-true laundry list of jobs, education, awards and activities. Hiringmanagers often can gain a better sense of a persons judgment,personality and communication skills by perusing their Twitter feeds orTumblr posts, they say. “Are social media making the resume obsolete?” CNN, July 11, 2012
  5. 5. Why is social media important?A WSJ article observes:When a management consultant leads a large LinkedIn group, hebuilds a valuable source of referrals and recruitment prospects; when alawyer tweets the latest legal news, she positions her firm as the go-toexperts in that field. “Your Employee Is an Online Celebrity. Now What Do You Do?” Wall Street Journal, Oct. 29, 2012
  6. 6. How can social media be leveraged?•As an introduction through the creation of a profile•Networking by adding connections or followers•Engagement through groups, retweets or comments•Showcasing expertise by acting as a resource. Begin with the end in mind….
  7. 7. LinkedIn
  8. 8. LinkedIn Connections•Colleagues and former co-workers•Experts and others who have hired you in the past•Experts you have hired•Former classmates, friends, neighbors•Browse suggested connections occasionally
  9. 9. LinkedIn Engagement Share an Update
  10. 10. LinkedIn Engagement Join a Group
  11. 11. LinkedIn Endorsements
  12. 12. Twitter
  13. 13. Who should you follow on Twitter?•LinkedIn contacts who have Twitter accounts.•Clients who have Twitter accounts. You may be able to identify themby their email signature block. (As an aside, you may also want to addyour Twitter account to your signature block)•People who are mentioned during Follow Friday (#ff).•Bar associations and trade groups: @MoBarCLE @NALPOrg•People identified in lists of friends and competitors•St. Louisans on Twitter. You can search “stl” in search bar.Use the “Who to Follow” option in Twitter.
  14. 14. How Should You Write a Tweet?•Use your tweets to share information and build relationships; minimizebroadcasts. 80/20 rule•Set up Google Alerts for content ideas•Use # hashtags. (hashtags.org)•Participate in Follow Friday•Shorten your links (bit.ly)•Twitter Cheat Sheet: 25 Polite Icebreakers for CorporateCommunicators. http://www.commpro.biz/corporate-social-media-zone/twitter-cheat-sheet-25-polite-icebreakers-for-corporate-communicators/
  15. 15. Facebook
  16. 16. How do you get likes?•Send invitations to friends, Twitter followers, LinkedIn contacts•Add a “like us on Facebook” button on your website•Contests or giveaways
  17. 17. What should you post?•Videos•Photographs from recent events•Honors and awards•Links to helpful articles•Links to recent articles written by your firm or about your firm
  18. 18. Google Plus
  19. 19. Why should you create a profile?•Creating a profile can boost your search engine rankings•More likely your name will appear when your contacts enter searchterms for your area of expertise.•Allows you to create a Google Author profile so that your name andface appear along the left of search engine results. Searchers may alsoask to see more articles by the author.
  20. 20. Learn More•Mashable.com•Larry Chase’s Web Digest for Marketers: www.wdfm.com•Searchengineland.com•CommPro.biz – Register for Daily News Updates•Bulldog Reporter’s Daily Dog: Bulldogreporter.com/daily-dog
  21. 21. Connect•www.linkedin.com/in/geridreiling•@legalmediamtrs•@lawyertechrvw – tweets by Geri Dreiling and Enrique Serrano•Google Plus – listed as Geri Dreiling•Facebook – Legal Media Matters
  22. 22. Creating Visibility & Credibility Through Social MediaCreating a personal brand and establishing online networks Geri L. Dreiling, Esq Legal Media Matters

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