Marcus Ribbon Project and Portfolio 1 slideshow. August 2023.

1. PERSONAL BRAND EXPLORATION
Marcus Ribbon
Project & Portfolio I: Week 1
August 6th, 2023

2. I am Marcus Ribbon. I was born to create. I hail
from Orlando, FL. I have always gravitated
towards artistic and creative endeavors and I
came to Full Sail because I wanted to create.
Through avenues like drawing, music, video
film/editing, photography and more, I have
experimented with a many different forms of
creation. I want to make things that entertain,
educate, inspire and most importantly, things
that stand the test of time.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Manager
• Sports Content Creator
• Digital Marketing manager
Creator Brand Archetype – The
Creator is all about innovation and
inspiration. This represents me
because I love to create, inspire,
and try to do things in different ways
all the time.
Creative Director in Sports Media

4. Sports and Team Media Depts.
TARGET AUDIENCE
Lewis Howes
. Outreach Plan:
• Join his linkedin group and listen to his podcast.
• Contact via LinkedIn and get his permission to text
(number is on LinkedIn)
• Explain how I want to learn from him and ask to follow
up once a month (initially) for progress updates
CEO at Greatness Media
Piero Carrino
Outreach Plan:
• Join LinkedIn group
• Contact via LinkedIn.
• Talk about football and how he got into his business.
Let him know about some projects I’m doing. Follow up
at the end of each project for feedback
Managing Director at Football
Careers
Guy Van Damme Outreach Plan:
• Join LinkedIn group
• Contact and discuss fitness and sports media.
• Follow up every 2 weeks for progress and feedback
Managing Editor at JTRM in
Kinesiology & Owner at
Sports Media's PE videos

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Work in content creation for myself or a
team/company
‣Start YouTube docuseries/podcast by
November 2023
‣Finish first season by graduation
‣Use docuseries as proof of skill/experience to
land work in Sports Media Content Creation
Mid Term: (2027)
• Obtain a position for a team or media group, and
grow my status online as content creator
‣Grow channel to 50,000+ subscribers
‣Get promoted to Asst. Director of Sports Media
for team or media company
Long Term: (2034)
• Specific goal you want to achieve in long term.
‣Grow channel to 100,000+ subscribers
‣Start my own content creation company for
Sports Media

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Personal Trainer
SOFT
HARD
Novice / Adept / Expert
Electrical work Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Maintenance Fundamentals Novice / Adept / Expert
Adobe Suite
SOFT
HARD
Novice / Adept / Expert
Photography Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert

7. I tell inspiring, educational, and entertaining
sports stories through multiple forms of
media
PROMISE

8. CREDENTIALS
Work Experience:
• U.S Navy
Education:
• Exercise Science, A.S, ISSA (2020)
• Sports Marketing and Media, B.S., Full Sail University (2024)
Awards:
• Navy Achievement Medal

9. COMPETITION
Cain Nuttall
Industry Experience:
• None
Education:
• HS Diploma
• Sportscasting B.A
Leadership Experience:
• Leadership (Wrestling Captain)
• Leadership (Soccer Captain)
Skills and Proficiencies:
• Skill 1 Self-Disciplined – Self-Proclaimed
• Skill 2 Teleprompter – Self-proclaimed
• Skill 3 Highly analytical – Self-proclaimed
Marcus Ribbon
Overall Online Presence:
• 0 connections, no banner image, no headshot, not
detailed, no published articles, active on twitter and
instagram, no linkedin URL
• Grade: Poor, 22 out of 100
Industry Experience:
• Franchise Sports Show (Tallahassee,
FL)
Education:
• A.S Exercise Science
• Sports Marketing B.A
Leadership Experience:
• Work center supervisor (USN)
• Section Leader (marching band)
Skills and Proficiencies:
• Skill 1 Fitness Training – Self-Proclaimed
• Skill 2 Maintenance Fundamentals – Self-proclaimed
• Skill 3 Multimedia filming and editing – Self-proclaimed
Overall Online Presence:
• 3 connections, No banner image, non-professional
headshot, not very detailed or filled out, a few published
articles, active on Facebook and Instagram, no
LinkedIn URL.
• Grade: Poor, 34 out of 100

10. COMPETITION
Mateo Gardella
Noteworthy Experience:
• Leadership (Hockey captain)
• Leadership (Lead Server)
Marcus Ribbon
Industry Experience:
• None
Education:
• HS Diploma
• Sports Marketing B.A
Skills and Proficiencies:
• Skill 1 Problem Solving – Self-Proclaimed
• Skill 2 Time Management – Self-Proclaimed
• Skill 3 Responsible – Self-Proclaimed
Overall Online Presence:
• 4 connections, no banner image, professional
headshot, not very detailed, no published articles,
active on Instagram and twitter, no LinkedIn URL
• Grade: Poor, 27 out of 100
Industry Experience:
• Franchise Sports Show (Tallahassee,
FL)
Education:
• A.S exercise Science
• Sports Marketing B.A
Leadership Experience:
• Work center supervisor (USN)
• Section Leader (Marching Band)
Skills and Proficiencies:
• Skill 1 Fitness/Athletic Training – Self-proclaimed
• Skill 2 Maintenance Fundamentals - Self-Proclaimed
• Skill 3 Multimedia Filming and Editing – Self Proclaimed
Overall Online Presence:
• 3 connections, No banner image, non-professional
headshot, not very detailed or filled out, a few published
articles, active on Facebook and Instagram, no
LinkedIn URL.
• Grade: Poor, 34 out of 100

11. BRAND POSITION
For Sports Media companies who produce
original and innovative content, I provide
creativity, work ethic, and vison to tell
entertaining, inspirational, and educational stories
through media.
LET’S BUILD SOMETHING… TOGETHER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AMA Digital Marketing Bootcamp
‣ April 2024 | Phoenix, AR
• African-American Marketing Association
‣ 2024 | Orlando, FL
• Digital Marketing Association
‣ 2024 | Orlando, FL
Digital Marketing
• Primary Content: Sports content that focuses on analysis
and storytelling of past and present events.
• Primary Tools: YouTube will be the main source of where I
produce content. I will use Facebook and Instagram to make
short reels and videos to advertise for the YouTube channel.
• Website: My digital portfolio will include clips from my best
and most engaging content. This will be continuously updated
as produce more content and yes, I will advertise for my
channel here as well so employers will be able to go to the
source of my work and get a full sense of what I am capable
of bringing them.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The Mentor I seek will be a dynamic and charismatic
individual who is good at bringing people together. I
want someone who is in the marketing or sports content
creation fields who has a deep love for what they do. I
also would like someone who truly understands work-
life balance.
Formal Education
• A.S Exercise Science
• B.A Sports Marketing
Technical Skills
• Digital Marketing Bootcamp – AMA, April 2024
• The Martech conference – Martech, September 2023
• Content Tech Summit– Content Tech, June 2024
Soft Skills
• Customer and Developer Conference - Twilio, August
2023
• Brand Marketing Conference – North American Digital
Marketing World Forum, September 2023
• NY Marketing Conference – Future Festival, June 2024

14. Marcus Ribbon
When telling a major story, sometimes minor details get lost. Some details
are necessary and help tie events together. Well, I research entertaining
and engaging events in the sports world, lesser-known events that had a big
impact, and craft entertaining and engaging stories around these events.
Check out my digital portfolio.

15. REFERENCES
Mateo Gardella - Full sail university - winter park, Florida ... -
linkedin. (n.d.). https://www.linkedin.com/in/mateo-gardella-
75506b273
Creator brand archetype: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetype-creator/
Lewis Howes - chief executive officer - greatness media -
linkedin. (n.d.-a). https://www.linkedin.com/in/lewishowes
Piero Carrino - managing director - football careers | linkedin.
(n.d.-c). https://uk.linkedin.com/in/piero-carrino-b1a98165
Guy Van Damme - managing editor and Webmaster -
LinkedIn. (n.d.-a). https://be.linkedin.com/in/guy-van-damme-
7905a54