My personal brand career exploration

1. PERSONAL BRAND EXPLORATION
Colton Shock
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. To start, My name is Colton Shock and a little
bit about myself is that I am a dedicated a hard
working individual who is more determined to
make a name for myself than ever. I come from
a small town in Northwest Indiana called Lowell.
My vision is to pursue a career in sports in some
sort way. When I was 11 years old and my father
passed away, he is the reason why I am who I
am today. The love of sports emitting from him
was outstanding. This is what fuels my fire to be
the best at whatever I choose to do in my future
endeavors
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Business Manager
• General Manager (GM)
• Center Manager
BRAND ARCHETYPE - In my role as an
entertainer brand archetype, my work would
take a dynamic and engaging approach aimed
at infusing the excitement of sports with
entertainment. The goal would be to not only
celebrate the thrill of sports but also enhance
the overall sports-watching experience by
offering a blend of engaging and enjoyable
content
General and Operations Managers for Sports

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Brooke Alexander
Outreach Plan:
• Before reaching out to Brooke, it’s crucial to have a
comprehensive understanding of Aramark Sports +
Entertainment recent achievements, challenges, or any on
going developments. I plan to research the recent
achievements and challenges of Aramark Sports +
Entertainment
• I will initiate contact through a well-crafted and
personalized email
• Following the initial email, I will wait around one week
before sending a little follow up email
General Manager at Aramark
Sports + Entertainment
John Stuts
Outreach Plan:
• Research John’s backgrounds, interests, and values
pertaining to this industry
• I plan to communicate with Joh through LinkedIn
• I want to follow up with a polite and concise email
approximately one week after initial contact.
General Manager at The
Sports Facilities Companies
Mike Gordon
Outreach Plan:
• Research and really get a feel for the organization Mike
belongs to
• I want to reach out to Mike through LinkedIn as well
• Just as the others, I would also like to reach back out
with a follow up around one week after initial contact
General Manager at
Northwestern Sports
Properties

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Within the first year after graduation, I aim to secure a position in
the Sports field that aligns with my academic background and
interests
‣ I will accomplish this by actively networking within the
industry, attending relevant conferences, and applying to
at least 15 targeted jobs per month.
Mid Term: (5-10 years)
• Within the next 5-10 years, I aspire to assume a leadership role
within my current organization
‣ To achieve this, I will actively seek out mentorship
opportunities and aim to complete an executive education
program to enhance my strategic leadership capabilities.
By the 10-year mark, I intent to be recognized as a key
contributor to the organizations success, with clear
advancements in my career trajectory.
Long Term: (15-20 years)
• Over the course of the next 15-20 years, I envision establishing
myself as an industry though leader and contribute significantly to
the advancement of ny field
‣ Specifically, I will publish at least one industry related
article or research paper annually, speak at major
conferences, and actively engage In professional
associations.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Complex Problem Solving
SOFT
HARD
Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Management of Financial Resources
SOFT
HARD
Novice / Adept / Expert
Systems Analysis Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. I promise to help my teams, employers, and
clients bring unwavering dedication,
innovative problem solving, and a
collaborative spirit to every endeavor by
fostering an environment of continuous
improvement and success.
PROMISE

8. CREDENTIALS
Work Experience:
• Team Lead at Wendy’s from 2020-2023
• Driver at Home City Ice’
• Checker Table Lead
Education:
• Sports Marketing & Digital Media, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• My current job as the Checker Table lead
requires me to oversee current
employees working at checker table and
make sure that we meet specific
requirements each day.

9. COMPETITION
Joshua Gudenburr
Industry Experience:
• Safety & Risk intern
• District Safety & Risk Manager
• General Manager
Education:
• Slippery Rock University of Pennsylvania
Leadership Experience:
• District Safety & Risk Manager
• Concession Operations Manager
• General Manager
Skills and Proficiencies:
• OSHA 30-Hour - 4 Endorsements
• Training & Development - 3 Endorsements
• ServSafe - 1 Endorsement
Colton Shock
Overall Online Presence:
• 466 Connections, Banner image is customized to an
image of a basketball court, fairly detailed profile, and
the LinkedIn URL is customized
• Grade: Average, 70 out of 100
Industry Experience:
• Intern as Event Producer
• Youth Football Coach
Education:
• Olivet Nazarene University
• Full Sail University
Leadership Experience:
• Checker Table Lead
• Manager at Wendy’s
Skills and Proficiencies:
• Self Management Skills
• Communication Skills
• Critical Thinking
Overall Online Presence:
• 13 total connections, Banner image isn’t customized,
slightly detailed profile with detailed bio, LinkedIn URL
is customized
• Grade: Poor, 45 out of 100

10. COMPETITION
Michelle Pisani
Noteworthy Experience:
• Marketing Coordinator
• Marketing Associate
• Marketing Manager at Aramark Sports & Entertainment
Colton Shock
Industry Experience:
• Marketing associate
• Marketing Coordinator
• Marketing Launch Coordinator
• Marketing Specialist
• Marketing Manager
Education:
• West Chester University of Pennsylvania
Skills and Proficiencies:
• Microsoft Office - 15 Endorsements
• Microsoft Excel - 10 Endorsements
• Microsoft Word - 12 Endorsements
Overall Online Presence:
• 500+ connections, banner image is customized along
with a professional headshot, the profile is very detailed
with great insight to who Michelle really is and what she
stands for.
• Grade: Superior?, 90 out of 100
Industry Experience:
• Intern as Event Producer
• Youth Football Coach
Education:
• Olivet Nazarene University
• Full Sail University
Leadership Experience:
• Checker Table Lead
• Manager at Wendy’s
Skills and Proficiencies:
• Self Management Skills
• Communication Skills
• Critical Thinking
Overall Online Presence:
• 13 total connections, Banner image isn’t customized,
slightly detailed profile with detailed bio, LinkedIn URL
is customized
• Grade: Poor, 45 out of 100

11. BRAND POSITION
For professionalism the sports industry who seek
cutting-edge solutions to enhance their management
efficiency, I provide personalized and data-driven
analytic solutions because by offering actionable
insights that go beyond standard metrics, I believe I
ultimately will have a competitive advantage in this
ever-evolving landscape of the sports industry.
COLT SHOCK

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Business Summit 2024
‣ June 5-7, 2024 | Miami, FL
• National Sports Forum (NSF)
‣ February 26-28, 2024 | Pittsburgh, PA
• International Sports Analytics Symposium
‣ October 18-20, 2024 | Barcelona, Spain
Digital Marketing
• Primary Content: My primary content will be a dynamic mix
designed to entertain and engage sports enthusiasts. This
includes: Humorous Sports Commentary, Collaborations &
Interviews, Live Streaming
• Primary Tools: I plan to use Youtube, Twitter/X, Instagram,
and Facebook. With Youtube, I want to host videos such as
vlogs and livestreams. With X, Facebook, and Instagram, I
want to capture an audience through short videos such as
reels and clips.
• Website: My digital portfolio site will be a central hub for
building my brand awareness online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am aiming to secure a mentor in the sports analytics
or management field within the following year, initiating
regular meetings for ongoing guidance and insights
Formal Education
• I plan to enroll in a Master of Science in Sports Analytics and
Management program I want to initiate the application process
after I graduate from my current course at Full Sail
Technical Skills
• Data Visualization Certification - Coursera - Within the
next 3 months
• Machine Learning Fundamentals - LinkedIn Learning -
Within the next 3 months
• Advanced Statistical Analysis - edX - Within the next 4
months
Soft Skills
• Communication and Presentation Skills - Public Speaking
Course on SpeakWell Academy - Start in January of 2024
• Critical Thinking and Problem Solving - Participate in
Sports Analytics Challenge through Sports Insight
Competitions - September 2024
• Emotional Intelligence - Participate in Emotional
Intelligence Workshop held by EQ Dynamics Workshops -
June 2024

14. Colton Shock
You know how college students aspiring to enter the sports industry often
face the challenge of bridging the gap between academic learning and
practical experience, even especially in roles like a Sports GM or even
analytics? Well, what I do is actively seek opportunities to apply theoretical
knowledge in real-world settings, gaining hands-on experience in sports
management. In fact, I have successfully completed an internship where I
contributed to data analysis projects. I’m Colton Shock, a driven college
student passionate about making a meaningful impact in the sports industry.

15. REFERENCES
OnLine, O. (n.d.). 11-1021.00 - general and operations
managers. O*NET OnLine.
https://www.onetonline.org/link/summary/11-1021.00
Pisani, M. (2023). Michelle Pisani | Linkedin. LinkedIn.
https://www.linkedin.com/in/michelle-pisani-521825ab
Sports careers: General managers: Campbellsville University.
CU Online. (2023, November 16).
https://online.campbellsville.edu/career-
outcomes/general-
managers/#:~:text=Responsible%20for%20the%20daily
%20activities,the%20team’s%20finances%20and%20ma
rketing.
Kocudak, T. (2023, November 16). Wharton Sports Business
Summit 2023 2023 Wharton Sports Business Summit.
Wharton Sports Analytics and Business Initiative.
https://wsb.wharton.upenn.edu/wharton-sports-business-
summit-2023/
Crawford, E. (2023, November 15). NSF 2024 - Pittsburgh.
National Sports Forum. https://sports-
forum.com/nationalsportsforum-2024-pittsburgh/
15 skills for college success. ASU. (2020).
https://admission.asu.edu/parent-blog/college-life/15-
skills-college-success
Entertainer brand archetype: Psychology-driven brand
strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetype-
entertainer/
Knight, J. (n.d.). Jordan T. Knight - Senior associate - appleby |
linkedin. LinkedIn. https://bm.linkedin.com/in/jordan-t-
knight-15b52453
$25-$30/hr sports jobs (now hiring) nov 2023 - ziprecruiter.
(n.d.). https://www.ziprecruiter.com/Jobs/Sports
What is a sports marketer?. Sports Management Degree
Guide. (2023, June 26). https://www.sports-management-
degrees.com/faq/what-is-a-sports-marketer/
Five soft skills to develop as a sports management
professional. Sports Management Degree Guide. (2022,
July 9). https://www.sports-management-
degrees.com/lists/five-sports-management-soft-skills/
Sports, W. by J. I. (2022, November 23). Sports management:
7 necessary skills to land the perfect job. Jobs In Sports.
https://www.jobsinsports.com/blog/2017/06/07/2109/