Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Charles Hamblin
Project & Portfolio I: Week 1
September 27 2023

2. I'm Charles Hamblin, 23 years old, with a diverse background. Raised on a 2300-
acre West Texas ranch, I relocated to Dallas at 11. Throughout my academic
journey, I consistently exceeded expectations. My passion for cars led to a career
as a mechanic before enlisting in the United States Air Force. This experience
instilled valuable skills. My life's purpose is continuous skill acquisition and striving
for higher standards. While I've achieved some goals, my primary objective is to
complete my education and pursue a sports marketing & media career, guided by
principles of courage, commitment, and excellence. I'm dedicated to self-
improvement, always moving forward.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Market Research Analysts
• Camera Operator, Video & Film
• Editors
BRAND ARCHETYPE - As a hero
archetype, I tackle my work with an
unwavering sense of purpose and
resolute determination. Challenges, to
me, are not obstacles but chances to
excel, and I find great satisfaction in
leaving a positive imprint while
consistently attaining outstanding
outcomes.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
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4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Spencer McAdoo
Outreach Plan:
• I'll check the person's LinkedIn profile to understand
their professional background and interests.
• Ill send a message through LinkedIn since it’s a
professional platform.
• If I don't get a response in 1-2 weeks, I'll send a friendly
follow-up message expressing my interest in
connecting within the marketing field.
PROFILE
PICTURE Content Marketer at Capital
One
DINK Pickleball
Outreach Plan:
• Preparation of resume, documents and achievements.
• Message through Linked in or scheduled video call.
• Send a polite and concise follow-up message regarding
continued interest in the marketing field.
PROFILE
PICTURE
Hiring Manager (Thomas
Shields)
Brandon Steiner
Outreach Plan:
• Preparation of resume, documents and achievements.
• Message through Linked in and try to scheduled video
call.
• Send a polite follow-up message regarding continued
interest in the marketing field or even mentorship.
PROFILE
PICTURE Founder/CEO at
CollectibleXChange

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Within six months post- college, I want to secure a
Paid internship level position in Sports Media and
Marketing.
‣Submit at least 15 internship applications and
secure at least three interviews within six
months timeframe.
Mid Term: (YEAR)
• Within a Two-year timeframe attain a Junior
marketing position.
‣Within the two-year timeframe, I aim to
contribute significantly to at least three sports
marketing campaigns
Long Term: (YEAR)
• Over the next 15 years, my objective is to become a
recognized thought leader and influencer in the
sports marketing and media industry.
‣I plan to held progressively senior marketing

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photoshop
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Analytical Software
SOFT
HARD
Novice / Adept / Expert
CRM Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help companies boost their online presence
through effective content marketing
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Mission Generation Vehicular Maintenance Specialist - U.S.
Airforce (2T351)
• Heavy Equipment Mechanic Journeyman - Sunbelt (Contractor)
• Welder/Supervisor - Livestock Performance Products
• Tire Tech - Discount Tire Co
Education:
• Sports Media & Marketing Bachelors of Science
Present – 2025
Full Sail University - Florida
• Mission Generation Vehicular Equipment Maintenance Course AIR FORCE 2020
U.S. Air Force Vehicular Maintenance School
• Interservice Mechanic Course NAVY
2020 U.S. Navy Interservice mechanic School – Seabees
• Welding School Technical Degree
2018 Tulsa Welding school - Tulsa Campus
Awards:
• Nominee for National Society of
Collegiate Scholars
Picture Relevant
to Your Industry
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9. COMPETITION
Kristin Reding
Industry Experience:
• Summer Intern: Eli Lily
(Pharmaceutical sales)
Education:
• Harbert College of Business
• Auburn University
Leadership Experience:
• Vice President of Ritual and Fraternity Appreciation
Skills and Proficiencies:
• Public Speaking - 1 endorsement
• Marketing – 1 endorsement
• Microsoft Excel – 1 endorsement
Charles Hamblin
Overall Online Presence:
• Overall online presence is wonderful, Custom profile on
linked in with an exceptional amount of information
regarding her and her career aspirations, achievements
and education.
HEADSHOT HEADSHOT
Industry Experience: N/A
Education:
• Sports Media & Marketing Bachelors of Science
Present – 2025 Full Sail University - Florida
Leadership Experience:
• United States Airforce
• Supervisor - Livestock Performance Products
Skills and Proficiencies:
• Microsoft Excel and Word
• Adobe Photoshop
• Leadership skills
Overall Online Presence:
• I have no connections and my overall presence on
social media is very poor.

10. COMPETITION
Holly Ekizian
Noteworthy Experience:
• Volunteering
• Internships
Charles Hamblin
HEADSHOT HEADSHOT
Industry Experience:
• Coffee Marketing intern at J.M
Smucker Co
• Pure Consulting Intern
• Digital Marketing Intern - Bluewater
Education:
• Southern methodist university – Cox of business
• Kings College London
Skills and Proficiencies:
• Communication – 1 endorsement
• Business Administration – 1 endorsement
• Digital Marketing – 1 endorsement
Overall Online Presence:
• She has many achievements, accomplishments and
skills. Her linked in profile is set up very professional.
Industry Experience:
• N/A
Education:
• Sports Media & Marketing Bachelors of Science
Present – 2025 Full Sail University - Florida
Leadership Experience:
• United States Airforce
• Supervisor - Livestock Performance Products
Skills and Proficiencies:
• Microsoft Excel and Word
• Adobe Photoshop
• Leadership skills
Overall Online Presence:
• I have no connections and my overall presence on
social media is very poor.

11. BRAND POSITION
For colleagues and teammates who value a
positive and supportive atmosphere, I provide a
contagious enthusiasm and unwavering
encouragement because my genuine passion for
our shared goals and my consistent commitment
to fostering a collaborative environment inspire
those around me to perform at their best and
enjoy the journey together.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 5– 8 January 2023 | Las Vegas, NV, USA & Digital
Content: Sports Technology
• 24 – 25 February 2023 | Washington, DC, USA & Online
Content: Sports Business
• 10 – 19 March 2023 | Austin, TX, USA
Content: Sports Business
Digital Marketing
• Primary Content:. I'll create and share online content that
inspires through success stories, leadership tips, and practical
guides. I'll also engage the audience with challenges,
personal stories, and recommendations, aiming to motivate
them to embrace their inner heroes and make a positive
impact
• Primary Tools: I'll use LinkedIn, Twitter, Instagram, YouTube,
and Medium to share content regularly, at least three times a
week. Content will include articles, videos, infographics, and
interactive posts for diverse engagement.
• Website: I'll utilize my digital portfolio site as a hub to
showcase my expertise, achievements, and the content I
create.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I seek is someone to guide me in the right
direction. To help me with an internships and guidance.
- ASAP
Formal Education
• Sports Media & Marketing Bachelors of Science
Present – 2025 Full Sail University - Florida
Technical Skills
• Licenses and Certs for Software – 2025
• UED and SEO - 2025
• Google Analytics - 2025
Soft Skills
• Strategic Planning - 2024
• Project Management – 2024
• Internal and External Communications - 2024

14. Charles Hamblin
Well, what I do is learn and apply cutting-edge sports marketing
strategies that help teams connect with their audience in meaningful
ways. In fact, I'm currently studying under top industry experts.
Picture of You
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15. REFERENCES
Pickelball Job Posting:
LinkedIn Editor Job.Retrieved from
https://www.linkedin.com/jobs/search/?currentJobId=37265070
98&keywords=editor&origin=BLENDED_SEARCH_RESULT_C
ARD_NAVIGATION
Spencer Mcadoo's LinkedIn Profile:
Mcadoo, S. LinkedIn. Retrieved from
https://www.linkedin.com/in/spencermcadoo/
Sports Business Conferences Website:
Score and Change. Sports Business Conferences. Retrieved
from https://www.scoreandchange.com/sports-business-
conferences/
Holly Ekizian's LinkedIn Skills:
Ekizian, H. LinkedIn. Retrieved from
https://www.linkedin.com/in/holly-ekizian/details/skills/
Brandon Steiner's LinkedIn Profile:
Steiner, B. LinkedIn. Retrieved from
https://www.linkedin.com/in/brandonsteiner/
ONET Online - Marketing Sports Occupation:
ONET Online. Marketing Managers. Retrieved from
https://www.onetonline.org/link/summary/13-1161.00
ONET Online - Marketing Sports Search Results:
ONET Online. Search Results for "Marketing Sports."
Retrieved from
https://www.onetonline.org/find/result?s=Marketing+sports
Kristin E. Reding's LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/kristin-e-reding/
How Social Media Changed Sports Marketing Strategies.
(2020, November). My Frugal Business. Retrieved from
https://www.myfrugalbusiness.com/2020/11/how-social-media-
changed-sports-marketing-strategies.html