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The Current State of eBooks in
 Academic Libraries: A North
    American Perspective
    Emerging Trends in Digital Publishing and the Digital Library
                National Taiwan University Library
                         January 8, 2013

                        Michael Levine-Clark
Associate Dean for Scholarly Communication and Collections Services
                        University of Denver
                    michael.levine-clark@du.edu
OR
How We’re Getting It Wrong
Consumer eBooks are Easy . . .
      And Successful
For academic libraries, ebooks have been
         confusing from the beginning
“All the elements that would make the e-book
market viable are not quite in place. The
partnerships in the market, development of
standards, software and hardware features, and
business models are still regularly changing”
(2001)

Snowhill, Lucia. 2001. “E-Books and their Future in Academic Libraries: An Overview.” D-Lib Magazine 7 (7/8).
doi: 10.1045/july2001-snowhill.
“Several themes consistently appear in the
literature on the barriers to the adoption and
integration of e-books into library collections,
services, and systems. These include the lack of
e-book and hardware standards; incompatible
rights and operability; unrealistic price,
purchase, and access models; and limited
discovery and delivery options.” (2007)

Connnaway, Lynn Silipigni and Heather L. Wicht (2007). “What Happened to the E-Book Revolution?: The
Gradual Integration of E-Books into Academic Libraries.” The Journal of Electronic Publishing 10 (3). doi:
http://dx.doi.org/10.3998/3336451.0010.302.
“ideally, the choice to acquire a print or
electronic copy of a book should be as simple as
a single choice (print, electronic, or both)
integrated into the same acquisition systems
libraries already use for print books” (2010)

Slater, Robert. 2010. “Why Aren’t E-Books Gaining More Ground in Academic Libraries? E-Book Use and
Perceptions: A Review of Published Literature and Research.” Journal of Web Librarianship 4: 238.
Print Books are Easy
• Same book from multiple vendors
  – One ISBN for hardcover
  – One ISBN for paperback
• Library can use its preferred vendor
• Library can use its established workflow
  – For ordering
  – For processing
  – For cataloging
eBooks are NOT Easy
• Hard to figure out ebooks
  – may not even come out as an ebook
  – may be released after print
  – may be limited to some aggregators
  – may have different ISBNs
• eBooks require licensing
• eBooks may have usage restrictions
E-Books Are Incredibly Confusing
i      020         9781118357514 (electronic bk.)
i      020         1118357515 (electronic bk.)
i      020         9781118358191 (electronic bk.)
i      020         1118358198 (electronic bk.)
i      020         |z9781118358177
i      020         |z1118358171
i      020         |z9781118358184
i      020         |z111835818X
i      020         |z1118358198
i      020         9780470661512 (cloth)
i      020         0470661518 (cloth)
i      020         |z9780470974322 (hardback)
Predicting eBook Availability is Difficult
• Only 42% of ebooks come out within two
  months of print equivalent (October 2012)*
• Books with potential for course adoption may
  never come out as ebooks
• Publishers sometimes make decisions about
  aggregators and pricing models on a case-by-
  case basis

*Matt Nauman, Academic Digital Content Manager, YBP Library Services, e-mail message, October 31, 2012
Digital Rights Management (DRM)
• A concern for libraries
• Often stricter with
  aggregator than
  publisher
• Another necessary
  consideration when
  ordering ebooks
• But, should either
  libraries or publishers
  be concerned?
How Do We Acquire eBooks?
Selection Models: Title-by-Title
• Greater flexibility to match collecting needs –
  only buy what you need
• More expensive per title (full price)
• Potentially cheaper overall
• Time consuming
Selection Models: Packages
• May end up with material that isn’t relevant
  to local needs
• Can be cheaper overall than buying title-by-
  title
• Frees up selector time
• Can be a good solution for particular subjects,
  types of materials
Access Models: Subscription
• Possible to get a large collection at a relatively low
  annual cost
   – Cheaper per title
   – ebrary Academic Complete
• Often a mix of backlist and frontlist content
• No guarantees of long-term availability
• Useful for material that may become obsolete quickly
   – Technology
   – Medicine
   – Business
• Useful to introduce critical mass
Access Models: Perpetual Access
• Higher cost than subscription
• Content added permanently to the collection
  – Guaranteed availability
• Can behave like a subscription in terms of
  budget commitment
Usage Models
• Single user
  – Often cheapest
  – Ideal for most books, in most libraries
• Multiple users
  –   Defined number
  –   Unlimited
  –   Often more expensive
  –   Often unnecessary
  –   Useful for heavily used material
       • Course Reserves
Usage Models: Examples
• ebrary
  – Single User Purchase Option (SUPO)
  – Multiple User Purchase Option (MUPO)
  – Numerous Single User Purchase Option (NUPO)
     • Many copies of a SUPO title
  – Extended Access
     • Automatic upgrade from SUPO to MUPO triggered by
       use
Usage Models: Examples
• Ebook Library (EBL)
  – Non-Linear Lending Model
     • Unlimited concurrent users
     • 325 “uses” a year
        – (lower for some titles)
        – Doesn’t include uses under ten minutes
  – Unlimited Access Model
     • Why?
Demand-Driven Acquisition
• User-driven access
• Allows libraries to offer more ebooks
• Allows libraries to acquire only what they
  need
• Allows libraries to offer bigger collections
Demand-Driven Acquisition
• The EBL model
  – Has been adopted by other vendors
  – Free browse (five minutes or less)
  – Short-term loan (STL)
     • Customizable
  – Autopurchase
Demand-Driven Acquisition: Key
           Components
• Free discovery
  – Brief time in the book
  – Free access to front/back matter
  – Allows payment only for intentional use
• Short term loan
  – Allows payment for amount of use
• Purchase
  – For titles with significant use
Demand-Driven Acquisition: Another
              Model
• netLibrary (1999)
  – First use free
  – Purchase on second use
  – Bananas!

• MyiLibrary
  – Same model but access to table of contents is free
Evidence-Based Selection
•   Elsevier (and others)
•   Commit agreed-upon sum of money up front
•   Access to all titles
•   Purchase titles based on usage

• Risk: Not enough usage = spending money on
  unused titles
The Providers: Major Aggregators
• Broad coverage of       • Easy workflow
  content
   – Many publishers
                          • Key players
   – All subjects           –   Ebook Library (EBL)
   – Front and backlist     –   Ebrary
• Multiple models           –   EBSCO
   –   Subscription         –   MyiLibrary
   –   Perpetual access
   –   Title-by-title
   –   Package
   –   DDA
University Press/Not-for-Profit
                 Aggregators
• Broad coverage            • Easy workflow
   –   University Presses   • Potentially better DRM
   –   Societies            • Key players
   –   All subjects            – Books at JSTOR
   –   Front and backlist      – University Press Content
• Multiple models                Consortium (UPCC), Project
   –   Subscription              Muse
   –   Perpetual access        – University Press
   –   Title-by-title            Scholarship Online (UPSO),
                                 OUP
   –   Package
                               – University Publishing
   –   DDA                       Online, CUP
Specialized Aggregators
• Useful for particular     • Key Players
  subjects                     – Books 24x7
   –   Computer manuals        – Knovel
   –   Technical manuals       – Safari
   –   Engineering
   –   Medicine
   –   Business
• Subscription
   – Only current content
     matters
Publisher Platforms
• Limited to that publisher
• Integrates with journal platform
• Better DRM (generally)
• Less streamlined with other monographic
  acquisition workflow
• No DDA
• Only makes sense for particularly large
  publishers
Bringing It All Together: Approval
                Vendors
• Too many sources for ebooks
• Still need to collect print
• Libraries need simple workflow for
  – Ordering
  – Managing duplication
  – Providing discovery records
Choosing eBook Vendors
•   Which ones work with your approval vendor?
•   Which ones have the content you need?
•   Which ones have better DRM?
•   Which ones have the purchase models you
    want?
eBook Acquisition Still Difficult
• Inconsistency by publishers
  – Which aggregator(s)?
  – Publisher platform?
  – Available as an ebook?
     • Before or after the print book?
  – Which purchase models?
Two Current eBook Options –
           Neither Is Ideal
• Work with a subset of vendors (either through
  approval vendor or not)
  – Easier workflow
  – Some titles will be missed


• Work with as many vendors as possible
  – Inefficient workflow
  – More titles will be available
“ideally, the choice to acquire a print or
electronic copy of a book should be as simple as
a single choice (print, electronic, or both)
integrated into the same acquisition systems
libraries already use for print books” (2010)

Slater, Robert. 2010. “Why Aren’t E-Books Gaining More Ground in Academic Libraries? E-Book Use and
Perceptions: A Review of Published Literature and Research.” Journal of Web Librarianship 4: 238.
Thank You

           Michael Levine-Clark
Associate Dean for Scholarly Communication
          and Collections Services
            University of Denver
       michael.levine-clark@du.edu

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The Current State of E-Books in Academic Libraries: A North American Perspective

  • 1. The Current State of eBooks in Academic Libraries: A North American Perspective Emerging Trends in Digital Publishing and the Digital Library National Taiwan University Library January 8, 2013 Michael Levine-Clark Associate Dean for Scholarly Communication and Collections Services University of Denver michael.levine-clark@du.edu
  • 3. Consumer eBooks are Easy . . . And Successful
  • 4. For academic libraries, ebooks have been confusing from the beginning “All the elements that would make the e-book market viable are not quite in place. The partnerships in the market, development of standards, software and hardware features, and business models are still regularly changing” (2001) Snowhill, Lucia. 2001. “E-Books and their Future in Academic Libraries: An Overview.” D-Lib Magazine 7 (7/8). doi: 10.1045/july2001-snowhill.
  • 5. “Several themes consistently appear in the literature on the barriers to the adoption and integration of e-books into library collections, services, and systems. These include the lack of e-book and hardware standards; incompatible rights and operability; unrealistic price, purchase, and access models; and limited discovery and delivery options.” (2007) Connnaway, Lynn Silipigni and Heather L. Wicht (2007). “What Happened to the E-Book Revolution?: The Gradual Integration of E-Books into Academic Libraries.” The Journal of Electronic Publishing 10 (3). doi: http://dx.doi.org/10.3998/3336451.0010.302.
  • 6. “ideally, the choice to acquire a print or electronic copy of a book should be as simple as a single choice (print, electronic, or both) integrated into the same acquisition systems libraries already use for print books” (2010) Slater, Robert. 2010. “Why Aren’t E-Books Gaining More Ground in Academic Libraries? E-Book Use and Perceptions: A Review of Published Literature and Research.” Journal of Web Librarianship 4: 238.
  • 7.
  • 8. Print Books are Easy • Same book from multiple vendors – One ISBN for hardcover – One ISBN for paperback • Library can use its preferred vendor • Library can use its established workflow – For ordering – For processing – For cataloging
  • 9. eBooks are NOT Easy • Hard to figure out ebooks – may not even come out as an ebook – may be released after print – may be limited to some aggregators – may have different ISBNs • eBooks require licensing • eBooks may have usage restrictions
  • 10. E-Books Are Incredibly Confusing i 020 9781118357514 (electronic bk.) i 020 1118357515 (electronic bk.) i 020 9781118358191 (electronic bk.) i 020 1118358198 (electronic bk.) i 020 |z9781118358177 i 020 |z1118358171 i 020 |z9781118358184 i 020 |z111835818X i 020 |z1118358198 i 020 9780470661512 (cloth) i 020 0470661518 (cloth) i 020 |z9780470974322 (hardback)
  • 11. Predicting eBook Availability is Difficult • Only 42% of ebooks come out within two months of print equivalent (October 2012)* • Books with potential for course adoption may never come out as ebooks • Publishers sometimes make decisions about aggregators and pricing models on a case-by- case basis *Matt Nauman, Academic Digital Content Manager, YBP Library Services, e-mail message, October 31, 2012
  • 12. Digital Rights Management (DRM) • A concern for libraries • Often stricter with aggregator than publisher • Another necessary consideration when ordering ebooks • But, should either libraries or publishers be concerned?
  • 13. How Do We Acquire eBooks?
  • 14. Selection Models: Title-by-Title • Greater flexibility to match collecting needs – only buy what you need • More expensive per title (full price) • Potentially cheaper overall • Time consuming
  • 15. Selection Models: Packages • May end up with material that isn’t relevant to local needs • Can be cheaper overall than buying title-by- title • Frees up selector time • Can be a good solution for particular subjects, types of materials
  • 16. Access Models: Subscription • Possible to get a large collection at a relatively low annual cost – Cheaper per title – ebrary Academic Complete • Often a mix of backlist and frontlist content • No guarantees of long-term availability • Useful for material that may become obsolete quickly – Technology – Medicine – Business • Useful to introduce critical mass
  • 17. Access Models: Perpetual Access • Higher cost than subscription • Content added permanently to the collection – Guaranteed availability • Can behave like a subscription in terms of budget commitment
  • 18. Usage Models • Single user – Often cheapest – Ideal for most books, in most libraries • Multiple users – Defined number – Unlimited – Often more expensive – Often unnecessary – Useful for heavily used material • Course Reserves
  • 19. Usage Models: Examples • ebrary – Single User Purchase Option (SUPO) – Multiple User Purchase Option (MUPO) – Numerous Single User Purchase Option (NUPO) • Many copies of a SUPO title – Extended Access • Automatic upgrade from SUPO to MUPO triggered by use
  • 20. Usage Models: Examples • Ebook Library (EBL) – Non-Linear Lending Model • Unlimited concurrent users • 325 “uses” a year – (lower for some titles) – Doesn’t include uses under ten minutes – Unlimited Access Model • Why?
  • 21. Demand-Driven Acquisition • User-driven access • Allows libraries to offer more ebooks • Allows libraries to acquire only what they need • Allows libraries to offer bigger collections
  • 22. Demand-Driven Acquisition • The EBL model – Has been adopted by other vendors – Free browse (five minutes or less) – Short-term loan (STL) • Customizable – Autopurchase
  • 23. Demand-Driven Acquisition: Key Components • Free discovery – Brief time in the book – Free access to front/back matter – Allows payment only for intentional use • Short term loan – Allows payment for amount of use • Purchase – For titles with significant use
  • 24. Demand-Driven Acquisition: Another Model • netLibrary (1999) – First use free – Purchase on second use – Bananas! • MyiLibrary – Same model but access to table of contents is free
  • 25. Evidence-Based Selection • Elsevier (and others) • Commit agreed-upon sum of money up front • Access to all titles • Purchase titles based on usage • Risk: Not enough usage = spending money on unused titles
  • 26. The Providers: Major Aggregators • Broad coverage of • Easy workflow content – Many publishers • Key players – All subjects – Ebook Library (EBL) – Front and backlist – Ebrary • Multiple models – EBSCO – Subscription – MyiLibrary – Perpetual access – Title-by-title – Package – DDA
  • 27. University Press/Not-for-Profit Aggregators • Broad coverage • Easy workflow – University Presses • Potentially better DRM – Societies • Key players – All subjects – Books at JSTOR – Front and backlist – University Press Content • Multiple models Consortium (UPCC), Project – Subscription Muse – Perpetual access – University Press – Title-by-title Scholarship Online (UPSO), OUP – Package – University Publishing – DDA Online, CUP
  • 28. Specialized Aggregators • Useful for particular • Key Players subjects – Books 24x7 – Computer manuals – Knovel – Technical manuals – Safari – Engineering – Medicine – Business • Subscription – Only current content matters
  • 29. Publisher Platforms • Limited to that publisher • Integrates with journal platform • Better DRM (generally) • Less streamlined with other monographic acquisition workflow • No DDA • Only makes sense for particularly large publishers
  • 30. Bringing It All Together: Approval Vendors • Too many sources for ebooks • Still need to collect print • Libraries need simple workflow for – Ordering – Managing duplication – Providing discovery records
  • 31. Choosing eBook Vendors • Which ones work with your approval vendor? • Which ones have the content you need? • Which ones have better DRM? • Which ones have the purchase models you want?
  • 32. eBook Acquisition Still Difficult • Inconsistency by publishers – Which aggregator(s)? – Publisher platform? – Available as an ebook? • Before or after the print book? – Which purchase models?
  • 33. Two Current eBook Options – Neither Is Ideal • Work with a subset of vendors (either through approval vendor or not) – Easier workflow – Some titles will be missed • Work with as many vendors as possible – Inefficient workflow – More titles will be available
  • 34. “ideally, the choice to acquire a print or electronic copy of a book should be as simple as a single choice (print, electronic, or both) integrated into the same acquisition systems libraries already use for print books” (2010) Slater, Robert. 2010. “Why Aren’t E-Books Gaining More Ground in Academic Libraries? E-Book Use and Perceptions: A Review of Published Literature and Research.” Journal of Web Librarianship 4: 238.
  • 35. Thank You Michael Levine-Clark Associate Dean for Scholarly Communication and Collections Services University of Denver michael.levine-clark@du.edu