Is Demand-Driven Acquisition Ready for Prime TIme?

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Levine-Clark, Michael and Michael Zeoli, “Is Demand-Driven Acquisition Ready for Prime Time?” Charleston Conference, Charleston, S.C., November 4, 2011.

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  • US – Library and Book Trade Almanac 2010, p. 485. 2009 preliminary data.
  • The answer to the question really depends on how we define ‘Prime Time.’ We’ll let you draw your own conclusions after seeing what we present. The ebook ecosystem is full of Blast-Ended Skrewts and Exploding Snap Cards, as well as Flying Carpets.
  • This kind of article is unhelpful to libraries in winning support from publishers. When writing to describe ‘successful outcomes’, we need to be mindful of other stakeholders in the supply chain.
  • UP = 14% w/o Cambridge & Oxford. Content universe definition for the English-language book vendor to academic libraries (mention Major’s and Bennett’s).
  • Profiling underpins the approval mechanism. The process is partly automated, i.e. information that can be identified and gathered electronically such as publisher, price, binding, subject headings and most of the information you find in a standard bibliographic record. To that we add subject specialist information – a process that requires human beings to look at the book – regardless of format – and add metadata from a large organic thesaurus of terms important to libraries gathered over a decade.
  • The decline of print sales. This consortium bought over 20,000 fewer in 2010. And 32K fewer in 2011 than the high point in 2007. That’s roughly $1.5M is lost sales or the equivalent of an ARL library for YBP. Consortia are aggressively exploring eContent options.
  • We expect the eAP number to double over the next 6 months
  • The entire new title list from the calendar year 2010 of six good quality university presses.
  • This only works if the e/p are simultaneous. Note that most of these titles fit the broad areas of interest of a library collection, but simply could not all be purchased.
  • The new title output, week-by-week, for the month of October over the past 3 years. The print number has remained fairly stable for many years, however simultaneous ebook availability has grown from 4 or 5% several years ago to about 30% currently, and the % continues to climbs at a healthy pace (owing in part to our work with publishers). Still, when considering the topic of our session, ‘Is PDA ready for Prime Time,’ apart from technology and models, content availability is a primary concern.
  • Value. Just as you would not build a house using only a screwdriver, libraries need to look beyond DDA to a coherent collecting strategy that makes materials available using a variety of tools. 30% frontlist content availability may be sufficient to make DDA ready for prime time, particularly by making a larger pool of content available, i.e. it needn’t depend entirely on frontlist. But how does PDA fit patron needs and how are other needs met?
  • 325 titles purchased – not included in Total (10,076) since they are also part of the list of titles with at least one STL. 3,599 titles with at least one STL. Total Number of STLs is 5,337 across those 3,599 titlesCalculations of list price are based on the average cost of the 325 books actually purchased ($73.09)
  • Is Demand-Driven Acquisition Ready for Prime TIme?

    1. 1. Is Demand-Driven Acquisition Ready for Prime Time?<br />Charleston Conference<br />November 4, 2011<br />Michael Levine-Clark, University of Denver<br />Michael Zeoli, YBP Library Services<br />
    2. 2. Definitions<br />Patron-Driven Acquisition (PDA)<br />Faculty Requests/Input<br />Use Data<br />Demand-Driven Acquisition (DDA)<br />Meets immediate need<br />
    3. 3. Better Acronyms?<br />IPA = Instant Patron Access?<br />ESB = Easy Short-term Borrowing?<br />
    4. 4. Why DDA?<br />
    5. 5. Annual Book Production, 2009<br />
    6. 6. Books Cataloged 2000-2004 (126,953 Titles)<br />
    7. 7. Books Cataloged 2000-2004 (126,953 Titles)<br />
    8. 8. Demand-Driven Acquisition Goals<br />Broaden the collection<br />More titles<br />More publishers<br />More subjects<br />Match acquisitions to immediate demand<br />Pay at point of need<br />Pay for amount of need<br />Short-term loans<br />Purchase-on-demand<br />
    9. 9. Redefining the Collection<br />Everything we can provide in a timely manner<br />Ultimately, bounded only by budget<br />
    10. 10. Is DDA ready for Prime Time?<br />FlyingCarpets,<br />ExplodingSnapCards <br />&Blast-EndedSkrewts<br />
    11. 11. PDA Articles: Must reach beyond parochial focus as libraries, publishers & vendors all go digital together<br />
    12. 12. Topics<br />Steve’s<br /><ul><li>The Print Monograph Universe </li></ul> (for context)<br /><ul><li>The Decline of Print & Move to e
    13. 13. Library Acquisitions </li></ul> & the importance of Front List<br /><ul><li>eContent Availability: the eAggregators</li></ul> & Publishers<br /><ul><li> Library & Publisher considerations</li></li></ul><li>YBP’s Print Monograph Universe<br /><ul><li>62,000 new titles annually
    14. 14. 44,000 Humanities & Social Sciences
    15. 15. 18,000 Science, Technology & Medicine
    16. 16. 51,000Trade, Professional, Associations</li></ul>(80% of Universe)<br /><ul><li>11,000 University Press (20% of Universe)
    17. 17. Oxford ~ 1,800
    18. 18. Cambridge ~ 1,300</li></li></ul><li>YBP’s Customer Universe<br />Int’l Libraries<br />YBP<br />US Libraries<br />Approvals<br />65% Approval Plans<br />25% Firm Orders<br /> 6% Standing Orders<br />80% US Academic<br />Library Market<br />73% =US<br />
    19. 19. YBP’s Approval Plans<br />(and What is an Approval Plan?)<br />60% of YBP Customers use Approval Plans<br />X000 Approval Plans in X000 Libraries<br /> X000 Comprehensive Subject & Publisher Book Plans<br /> X000 UK Plans<br /> Just 40 University Press Plans<br /> Approval Plan Profiling is a Discovery Mechanism<br />Profiling produces Metadata<br />Profiling builds Custom Collections via Approval Plans<br />Profiling underpins Integrated ebookApproval Plans<br />Profiling underpins PDA<br />
    20. 20. The Decline of Print<br />(Anecdotal Evidence)<br />Major ARL Acquisitions Dept. reports that:<br /> Book expenditures moved from 22% eBooks to 35% in last 6 months<br />Last week of September (YBP): <br /> Print Orders down 14%<br /> eBook Orders up 44%<br />
    21. 21. Trends @ 8 ARL libraries<br />
    22. 22. # Books acquired<br />X 1,000<br />Fiscal Year (July-June)<br />The Decline of Print Sales in Consortia<br />Large Academic Library ConsortiumPrint Titles acquired 2000 - 2011<br />
    23. 23. So where is the print going ?<br /><ul><li>Integrated e/p Approval Plans: X Libraries
    24. 24. X individual plans
    25. 25. Patron/Demand-Driven Plans: X Libraries
    26. 26. 4-6 New plans implemented weekly
    27. 27. Multiple ConsortialeRFP’s monthly</li></ul> (New business models required !)<br /><ul><li>ebook sales grew by 150% in 2010, </li></ul> 400+ % in 2011…<br />
    28. 28. More Trends @ 8 ARL libraries<br />
    29. 29. The Decline of Print<br />(a final word)<br />Head of Collections, State University:<br />“If university presses cannot find a way to participate in digital content, I will have to give them lower priority in our monograph collections budget.”<br />
    30. 30. Library Acquisitions & the importance of Front List<br />Example: Collecting all 2010 titles from 6 University Presses (781) in 3 academic market segments<br />
    31. 31. 6 UPs on Approval Plans 2010 - ARL Libraries<br />
    32. 32. 6 UPs on Approval Plans 2010 - Mid-Size Libraries<br />
    33. 33. 6 UPs on Approval Plans 2010 - College Libraries<br />
    34. 34. Annual Acquisitions:Distribution by Imprint Year<br /><ul><li>Back list acquisitions
    35. 35. ‘First bite of the apple’</li></ul>(implications for publishers?)<br />Example from same 6 University Presses in same 3 academic market segments<br />
    36. 36. 6 UP Titles Acq’d 2010 - ARL Libraries<br />
    37. 37. 6 UP Titles Acq’d 2010 - Mid-Size Libraries<br />
    38. 38. 6 UP Titles Acq’d 2010 - College Libraries<br />
    39. 39. PDA Opportunity for Publishers & Libraries<br />
    40. 40. eContent Availability:eAggregators & Publishers<br />
    41. 41. Simultaneous Print - ebookAvailability-October 2009 20102011<br /># New Books<br />Oct, Week 1<br />Oct, Week 2<br />Oct, Week 3<br />Oct, Week 4<br />1,300<br />1,200<br />1,000<br /> 800<br /> 600<br /> 400<br /> 200<br />09 – 10 – 11<br />09 – 10 – 11<br />09 – 10 – 11<br />09 – 10 – 11<br />eBooks<br /> Print Books <br />
    42. 42. YBP ebook Availability Scorecard October 2011<br />
    43. 43. Print & ebook Sales Comparison<br />
    44. 44. Library & Publisher considerations<br />All content is not available:<br />By Publisher<br />By Aggregator<br />Print assumptions & paradigms blind us:<br />Publisher list has limited use<br />Expenditure & revenue models upside down<br />PDA is not the only Flying Carpet.<br />eApprovals<br />eSeries<br />PDA<br />Collections<br />
    45. 45. Thank you -<br />Michael Zeoli<br />YBP Library Services<br />
    46. 46. Glossary<br />The Blast-Ended Skrewt is a hybrid creature bred by RubeusHagrid in the autumn of 1994, by crossing Manticores and Fire Crabs. Whether Hagrid used magic or somehow got the two to mate is unknown. Newly-hatched Skrewts look like pale pale, skinny deformed shell-less lobsters. They have legs sticking out at odd angles. They are about 6 inches long and occasionally sparks fly out their end propelling them forward a few inches.<br />Exploding Snap Cards were specially made for the game of Exploding Snap, such that the cards may blow up at any time. They are occasionally used to build a house of cards, which can get interesting.<br />Flying Carpets rather than brooms are the standard magical means of transportation in Asia and the Middle East. Flying carpets are illegal in the UK and on the Registry of Proscribed Charmable Objects. In other words, carpets are now defined in Britain as a Muggle artifact illegal to enchant, so it is not lawful to import them.<br />
    47. 47. What We’ve Done at DU<br />
    48. 48. netLibrary<br />Colorado Alliance of Research Libraries<br />1999-2005<br />First use free<br />Purchase on second use<br />Shared access<br />
    49. 49. Purchase ILL Requests<br />Price<br />Publisher<br />Publication Date<br />
    50. 50. eBook Library (EBL)<br />Began May 2010<br />Loaded 42,000 records into catalog (now 60,000)<br />No budget for FY 2010<br />Budgeted $150,000 for FY 2011<br />
    51. 51. The EBL Model<br />First five minutes free<br />STL for three uses<br />One day or one week<br />10-15% list price<br />Purchase on fourth use<br />List price <br />
    52. 52. DU EBL Data (5/1/10-6/30/11)<br />
    53. 53. Cost Per Transaction<br />
    54. 54. Transactions by Month<br />
    55. 55. Relation to Print Holdings<br />
    56. 56. What We Want to Do at DU<br />
    57. 57. A Multi-Format Model<br />E-Books from multiple vendors/publishers<br />Print books<br />When electronic not available<br />When electronic not desired<br />Managed by YBP<br />
    58. 58. The Future<br />E-Books on demand<br />Local print-on-demand option <br />Make accessible all that we can afford<br />
    59. 59. Budget Goals<br />Commit most of the monographs budget<br />Spend the same to access more titles<br />
    60. 60. Long-Term Management<br />
    61. 61. Filling the Pool<br />Approval process<br />Broader criteria<br />Inclusion rather than exclusion<br />
    62. 62. Adding/Removing Records<br />Discovery is key<br />Must be automatic<br />Approval vendor<br />MARC record service<br />
    63. 63. Pool Maintenance<br />Rules for <br />Length of time in pool<br />Removal<br />Replacement<br />
    64. 64. Removal of Titles<br />Removal because of content, quality<br />Removal because of financial risk<br />Rules for temporary removal<br />Rules for permanent removal<br />
    65. 65. Use Shapes the Pool<br />Titles that are used get to swim a bit longer<br />Removing titles = unhappy users<br />
    66. 66. A Permanent Collection<br />Some titles are core<br />Establish criteria for permanent/longer-term availability <br />Title-by-title<br />Series<br />Publisher<br />Subject<br />
    67. 67. Role for Vendors<br />Fill the pool<br />Provide discovery tools<br />Remove/replace content<br />Comprehensive reporting<br />
    68. 68. Questions<br />What about stewardship?<br />Will DDA work for consortia?<br />
    69. 69. Thank You<br />Michael Levine-Clark<br />University of Denver<br />michael.levine-clark@du.edu<br />Michael Zeoli<br />YBP Library Services<br />mzeoli@ybp.com<br />

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