Pda charleston 2010: Patron-Driven Acquisition of Monographs


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"Patron-Driven Acquisition of Monographs: Results and Implications," Charleston Conference, 2010.

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  • Time for dataThe schools$/Transaction = LibrariesNo of transactions = satisfied customersNo and value of Visible titles = more out there is better for publishers and much better for scholars
  • Pda charleston 2010: Patron-Driven Acquisition of Monographs

    1. 1. Patron-Driven Acquisition of Monographs: Results and ImplicationsCharleston ConferenceNovember 4, 2010<br />Becky Clark – Johns Hopkins University Press<br />Michael Levine-Clark – University of Denver<br />Matt Nauman – YBP Library Services<br />David Swords – EBL - Ebook Library<br />
    2. 2. Rent Don’t Buy: A Story of Boats, Books, and Bars<br />David Swords, EBL<br />The Charleston Conference<br />November 2010 <br />
    3. 3. We Don’t Rent Pigs<br />
    4. 4. We Don’t rent Pigs<br />Libraries<br />Students and Faculty<br />Publishers<br />
    5. 5. University of Denver – EBL Data<br />May-October, 2010<br />42,000-48,000 titles available<br />66 titles purchased<br />1,423 STLs (short-term loans)<br />113 titles with 3 STLs (339 loans)<br />137 titles with 2 STLs (274 loans)<br />810 titles with 1 STL (810 loans)<br />3,267 browses (under 5 min = free)<br />2,125 titles<br />
    6. 6. University of Denver – EBL Costs<br /> Actual List<br />66 titles purchased $5,076 $5,076<br />994 titles with STL* $13,475 $76,438**<br />2,125 titles with browse $0 $163,413**<br />Total (3,185 titles) $18,551 $244,927<br />Savings $226,376<br />*Doesn’t include purchased titles with STL<br />**Average of $76.90/title based on 66 titles purchased (average across EBL closer to $100)<br />
    7. 7. Redefining the Collection<br />Broader pool of titles for potential purchase<br />The collection is not just what you own or lease<br />More books per user <br />Purchase based on need<br />Collection management = risk management<br />Maintain largest pool possible<br />Removing/adding titles<br />Multiple rules<br />
    8. 8. Challenges<br />Budgeting<br />Unknowns<br />How many sales?<br />How many leases?<br />Uneven year-to-year?<br />Long-term stewardship<br />Core collection (of unpurchased material) maintained longer? Differently?<br />Uneven collections?<br />
    9. 9. Rethinking ILL<br />ILL/Acquisitions blur<br />Borrow or buy<br />STL for ebooks<br />Purchase some ILL requests<br />STL replaces ILL<br />Logical for libraries<br />Income for publishers<br />
    10. 10. Alternate Pricing/Alternate Strategies<br />PDA difficult for:<br />Community colleges, others with high FTE, small budgets<br />Intense users of narrowly-focused collections<br />Differential pricing?<br />
    11. 11. Uh-oh!: UPs on PDA<br />Becky Brasington Clark<br />Johns Hopkins University<br />November 4, 2010<br />
    12. 12. Survey of University Presses<br />To gauge perceptions of impact of patron-driven acquisition<br />Online survey to member presses of AAUP<br />AAUP: 130 members, of which about 100 are affiliated with U.S. research institutions <br />Requested one response per institution<br />Gathered 42 responses<br />
    13. 13. Five Areas of Concern<br />PDA and Host Institution's Library<br />Perceived Impact of PDA<br />Scholarly Monograph Publication Strategy<br />Perceived Impact on Scholarly Monograph's Use In Tenure And Promotion<br />Ebook Publication Strategy<br />
    14. 14. Great degree of familiarity<br />93% of respondents already familiar with PDA<br />64% from conferences/seminars<br />47% from colleagues<br />39% from e-book vendors<br />14% from wholesalers <br />
    15. 15. How often have you spoken to your host institution’s library about PDA?<br />50%: Never<br />50%: Occasionally<br />0%: Frequently<br />
    16. 16. Is your library participating in PDA?<br />46%: Don’t know<br />33%: Yes<br />21%: No<br />
    17. 17. Potential Impact of PDA on Sales<br />54%: Negative<br />19.5%: Positive<br />19.5%: No idea<br />7%: No impact<br />
    18. 18. What Percentage of Your Sales Come from Scholarly Monographs?<br />Scholarly monographs generate more than 40% of revenue for 60% of respondents<br />
    19. 19. How would PDA impact your output of scholarly monographs?<br />56%: We would publish the same number<br />31%: We would publish fewer<br />13%: No opinion/no idea<br />
    20. 20. How would PDA impact your ability to forecast sales?<br />68%: It will be more difficult to forecast<br />12%: No impact<br />10%: It will be easier to forecast<br />10%: No opinion/no idea<br />
    21. 21. Percentage of monographs that are associated with tenure/promotion<br />For 39% of respondents, more than 40% of monographs they publish are associated with tenure/promotion<br />
    22. 22. PDA’s impact on the role of monograph in tenure and promotion<br />Do you think the widespread adoption of patron-driven acquisition could have a negative impact on the role of the scholarly monograph in supporting tenure or promotion?<br />58%: Yes<br />24%: No<br />18%: No idea/no opinion<br />
    23. 23. E-book strategy<br />How does your press publish its e-books in relation to its print books?<br />62.5%: Simultaneously<br />19%: 60-180 days after print<br />15.5%: 30-60 days after print<br />3%: Prior to print<br />
    24. 24. E-book strategy<br />If you don’t publish simultaneously, what is your rationale?<br />63%: Strategic decision to embargo<br />56%: Would like to publish simultaneously but haven’t perfected workflow<br />
    25. 25. E-book strategy<br />Has your press opted into patron-driven acquisition options offered by various e-book vendors?<br />57%: No<br />43%: Yes<br />
    26. 26. E-book strategy<br />If no, why not?<br />77%: Taking wait-and-see attitude<br />18%: Intend to, but haven’t yet<br />5%: Don’t intend to<br />
    27. 27. The Impact of PDA on Traditional Book Vendors<br />Three Challenges for a Successful Patron Driven Acquisitions Program<br />Develop a new value and service proposition<br />Provide the infrastructure for PDA<br />Replace lost revenue<br />
    28. 28. YBP’s Experience with Patron Driven Acquisitions<br />Successful print experiments with several customers<br />Working with aggregator partners to facilitate their ebook PDA offers<br />Working with aggregators to develop an integrated E & P offer<br />Experiments and development have demonstrated how this new approach will work<br />Now we turn to the serious business of meeting the PDA challenges<br />
    29. 29. Developing a New Value & Service Proposition<br />PDA is a different business<br />Currently we deliver new titles upon publication<br />With PDA we will present a large universe of content that is discoverable and attainable by patrons – in different ways<br />Vendor provides the service background that makes this new model possible<br />Creation and maintenance of the database – the “consideration pool”<br />Business rules to support PDA<br />Developing tools that will make it easier for customers to manage PDA<br />Currently we are adapting existing systems<br />The Approval Plan and profiling methodology provide a basis for PDA<br />But as the system develops we will bring out PDA-specific tools<br />
    30. 30. Providing the Infrastructure for Patron Driven Acquisitions<br />Development of the integrated E & P “Consideration Pool” of content<br />Moving from delivery of books to content discovery and support for new workflows<br />Support for new business functions including:<br />Browse and Short Term Loan<br />POD options<br />No dead ends – a direct to consumer option<br />But we still require speed of delivery for print purchases<br />We are developing a base product – these are the early stages of PDA<br />There are many different ideas about PDA<br />E-books are not a fully developed product yet<br />We have to remain flexible while offering a sophisticated solution<br />This is a continuing project – probably a transition to new business models<br />
    31. 31. Replacing Lost – or Deferred - Revenue<br />We are all seeing the decline in print book sales<br />It is doubtful that current margins can be maintained as print declines<br />Electronic content carries lower margins<br />In a best-case scenario the sale of content will be deferred in this model<br />Sales of E & P will take longer<br />Early experiments show use through browse & short term loan but lower sales<br />It is time to consider a new business model to go with Patron Driven Acquisitions<br />Annual subscriptions fees for development and maintenance of the database<br />Perhaps transaction fees<br />In this scenario the vendor is paid for its actual value to customers<br />Something to think about as development continues<br />