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Charleston ebooks Levine-Clark

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Levine-Clark, Michael, “What Do Our Users Think About eBooks? 10 Years of Survey Data at the University of Denver,” Charleston Conference, Charleston, S.C., November 5, 2015

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Charleston ebooks Levine-Clark

  1. 1. What Do Our Users Think About eBooks? 10 Years of Survey Data at the University of Denver Charleston Conference November 5, 2015 Michael Levine-Clark michael.levine-clark@du.edu
  2. 2. What Do Our Users Think About eBooks AND PRINT BOOKS? 10 Years of Survey Data at the University of Denver Charleston Conference November 5, 2015 Michael Levine-Clark michael.levine-clark@du.edu
  3. 3. Three Surveys • Spring 2005, 2010, 2015 – Entire university community – Similar, but not exact, questions • Two articles from 2005 survey: – Levine-Clark, M, “Electronic Book Usage and Humanities: A Survey at the University of Denver,” Collection Building 26, no. 1 (2007): 7-14. – Levine-Clark, M, “Electronic Book Usage: A Survey at the University of Denver,” portal: Libraries and the Academy 6, no. 3 (2006): 285-299.
  4. 4. University of Denver • Private institution • 5,643 undergraduates – Liberal arts and sciences, business • 6,166 Graduates – Many professional programs – Strong social sciences focus
  5. 5. eBooks at the University of Denver 1999-2005 Colorado Alliance NetLibrary DDA 2005-present Ebrary Academic Complete subscription, additional subs, EBSCO subs 2006-present Various publisher packages Duke, Springer, OUP E-preferred approval plan 2010-present DDA – EBL, ebrary, JSTOR 2012-present CO Alliance DDA 2013-present Evidence-Based Selection
  6. 6. Off-Campus Storage • In 2011 we moved 60% of the monographs to offsite storage – One criterion is availability of an e-version
  7. 7. Responses 0 200 400 600 800 1000 2005 2010 2015 Other Grad Undergrad Faculty 877 2,067 1,818
  8. 8. Are you aware we have ebooks? (% answering Yes) 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 2005 2010 2015 Grad Undergrad Faculty
  9. 9. Are you aware we have ebooks, by discipline (% answering Yes) 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 2005 2010 2015 Arts & Humanities Business Nontraditional Professional Social Sciences STEM
  10. 10. Have you ever used an ebook? 2015 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Faculty Undergrad Grad Yes - Personal Device Such as Kindle Yes - Coursework, Research No
  11. 11. Have never used an ebook 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 2005* 2010 2015 Faculty Undergrad Grad *For 2005, data about differences between groups for this question are missing
  12. 12. 2015: Why have you never used an ebook? • Prefer physicality of print books/dislike reading on screen • Like taking notes • Don’t like functionality of ebooks • Unaware of option • Don’t have a reader
  13. 13. How often do you use ebooks? 0% 20% 40% 60% 80% 100% 2005 2010 2015 One-Time Only Occasionally Frequently
  14. 14. 2015: How often do you? Read ebooks for pleasure? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% One-Time Only Occasionally Frequently Use ebooks for research/teaching? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% One-Time Only Occasionally Frequently
  15. 15. Why do you use ebooks? (Pick all that apply) 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 2015 2010 No Print Version Available Easier than Going to Library For Searching For Reading Small Portions of Text Other
  16. 16. 2015: Why do you use ebooks? (Pick all that apply) 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Faculty Undergrad Grad No Print Version Available Easier than Going to Library For Searching For Reading Small Portions of Text Other
  17. 17. 2015: Why do you use ebooks? (Pick all that apply) 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% No Print Version Available Easier than Going to Library For Searching For Reading Small Portions of Text Other
  18. 18. 2015: Why do you use ebooks? (other) • Cheaper/free • Portable • Faster/immediate access • Ability to highlight, take notes • For pleasure, not for academic work (or the other way around) • Similar reasons in 2010
  19. 19. How do you typically use books? EBOOKS Entire Book (4) Chapter (1) Single Section (2) Multiple (3) 2010 3.31 2.05 2.17 2.38 2015 2.75 2.19 2.30 2.32 PRINT Entire Book Chapter Single Section Multiple 2010 2.44 (3) 2.17 (1) 2.93 (4) 2.31 (2) 2015 1.88 (1) 2.23 (2) 2.73 (4) 2.50 (3) Please rank choices from 1 to 4: • Read the entire book • Read a chapter within the book • Read a single entry or a few pages • Skip around/Read multiple sections
  20. 20. 2005: How do you typically read an ebook? (pick one) 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Read the Entire Book Read a Chapter Read a Single Entry or a Few Pages
  21. 21. 2015: How do you typically read a book? (rank these) EBOOKS Chapter Single Entry/A Few Pages Skip Around/Multiple Portions Entire Book Arts & Hum 2.17 2.28 2.55 3.04 Business 2.36 2.41 2.13 2.72 Nontraditional 2.14 2.33 2.28 2.29 Professional 2.18 2.32 2.28 2.79 Social Sciences 2.10 2.31 2.32 2.82 STEM 2.29 2.23 2.39 2.97 PRINT Entire Book Chapter Skip Around/ Multiple Sections Single Entry/A Few Pages Arts & Hum 1.82 2.06 2.22 2.57 Business 1.96 2.56 2.68 2.85 Nontraditional 1.87 2.23 2.72 2.65 Professional 1.85 2.18 2.36 2.59 Social Sciences 1.88 2.18 2.41 2.84 STEM 1.91 2.24 2.52 2.78
  22. 22. How do you read an ebook? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2015 0% 10% 20% 30% 40% 50% 60% 70% 80% 2010
  23. 23. If you had p and e versions of the same book, which would you use? 0% 20% 40% 60% 80% 100% 2015 2010 2005 Always Print Usually Print Usually Electronic Always Electronic It Depends
  24. 24. 2015: If you had access to p and e versions of the same book, which would you use? 0% 20% 40% 60% 80% 100% Faculty Undergrad Grad Always Print Usually Print Usually Electronic Always Electronic It Depends
  25. 25. 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic It Depends 2015: If you had access to p and e versions of the same book, which would you use?
  26. 26. 2015: If you had access to p and e, which would you use? (It depends) • Price • Amount of book needed • Whether it’s a one-time need or an ongoing need • Images = need print • Where you are (portability)
  27. 27. 2015: Do you prefer an ebook or print when… 0% 20% 40% 60% 80% 100% print available but can get ebook within a day ebook available but can get print in 3-5 days ebook available but can get print in 3 hours need to answer a specific question need to find some information to back up my argument need to read a chapter within a book need to read an entire book, but I can skim need to read an entire book, cover to cover Always Print Usually Print Usually Electronic Always Electronic
  28. 28. 0% 20% 40% 60% 80% 100% Grad Undergrad Faculty need to answer a specific question Grad Undergrad Faculty need some info to back up my argument Grad Undergrad Faculty need to read a chapter within a book Grad Undergrad Faculty need to read an entire book, but can skim Grad Undergrad Faculty need to read an entire book, cover to cover Always Print Usually Print Usually Electronic Always Electronic 2015
  29. 29. 0% 20% 40% 60% 80% 100% Grad Undergrad Faculty print available, can get ebook within a day Grad Undergrad Faculty ebook available, can get print in 3-5 days Grad Undergrad Faculty ebook available, can get print in 3 hours Always Print Usually Print Usually Electronic Always Electronic 2015
  30. 30. 2015: Preference for e or p when I need to read an entire book, cover to cover 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  31. 31. 2015: Preference for e or p when I need to read an entire book, but can skim 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  32. 32. 2015: Preference for e or p when I need to read a chapter within a book 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  33. 33. 2015: Preference for e or p when I am writing a research paper and need to find some information to back up my argument 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  34. 34. 2015: Preference for e or p when I am trying to answer a specific question 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  35. 35. 2015: Preference for e or p when the library has ebook but can get print version in 3 hours 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  36. 36. 2015: Preference for e or p when the library has ebook but can get print version in 3-5 days 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  37. 37. 2015: Preference for e or p when the library has print but can get ebook within a day 0% 20% 40% 60% 80% 100% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Always Print Usually Print Usually Electronic Always Electronic
  38. 38. For which types of books would you prefer an ebook over print? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 2015 2010 Textbook Reference Book Edited Collection of Scholarly Essays Scholarly Monograph Fiction I would Never Prefer an eBook
  39. 39. 2015: For which types of books would you prefer to read an ebook over print? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Faculty Undergrad Grad Textbook Reference Book Edited Collection of Essays Scholarly Monograph (single- author narrative) Fiction I would Never Prefer an eBook
  40. 40. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Textbook Reference Book Edited Collection Scholarly Monograph Fiction I would Never Prefer an eBook 2015: For which types of books would you prefer to read an ebook over print?
  41. 41. In which scenarios would you use an ebook? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 2015 2010 Course-Related Assignment Course-Assigned Textbook Research I would Never Use an eBook (in 2015, this was accidentally labeled as "I would never PREFER
  42. 42. 2015: In which scenarios would you use an ebook? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Faculty Undergrad Grad Course-Related Assignment Course-Assigned Textbook Research
  43. 43. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Arts & Humanities Business Nontraditional Professional Social Sciences STEM Course-Related Assignment Course-Assigned Textbook Research 2015: In which scenarios would you use an ebook?
  44. 44. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2010 76-100% 51-75% 26-50% 11-25% 10% or less For roughly what percentage of your research or coursework do you use books (print or electronic) vs other forms of publication (such as journal articles, conference proceedings, etc)?
  45. 45. 2015: For roughly what percentage of your research or coursework do you use books (print or electronic) vs other forms of publication (such as journal articles, conference proceedings, etc)? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Faculty Undergrad Grad 76-100% 51-75% 26-50% 11-25% 10% or less
  46. 46. 2015: For roughly what percentage of your research or coursework do you use books (print or electronic) vs other forms of publication (such as journal articles, conference proceedings, etc)? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 76-100% 51-75% 26-50% 11-25% 10% or less
  47. 47. A few quick conclusions • There are clear needs/preferences for both formats – Linked to type of use – For particular users – Libraries can’t rely on one format and expect to serve users • Bundled purchase of e/p – Local or consortial • DDA plans for e/p
  48. 48. Thanks Michael Levine-Clark michael.levine-clark@du.edu http://www.slideshare.net/MichaelLevineClark

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