The document summarizes how the creator's album cover, poster, and music video for a band both use and develop upon conventions from real album covers, posters, and music videos, while also challenging some conventions. For the album cover, elements like prominent logos and bold fonts are used similarly to real covers, while featuring the artist more prominently. Color is used to make it more accessible than typical indie covers. The poster uses conventions like listing the band, album, release date and tracks, but develops on it with reviews and purchase information. The music video shows the band performing similarly to real videos, but develops a story with characters, locations and a conceptual theme, challenging the lack of plot in

2. My album cover Real album cover
Use Develop Challenge
I have used certain aspects of real
covers. For example, the logo of
the band is prominent in mine, as
well as the real one. Also I have
used a bold font for the text
similar to in real products.
I have a more prominent
representation of the artist in my
cover. As he is front and center,
where as the real album cover
and other ones have a similar
feature having a logo or artwork
as the front cover.
I’ve also challenged the lack of
colour that seems to be apparent
in indie album covers. Many are
predominantly black and white,
like the example above, and
others I’ve seen like the 1975’s
debut album, and the XX. Having
more colours I think would make
it more accessible to larger
audience.

3. Band name
Album name
Band logo
Artwork/image of artist
Song names
Record Label
Small Print
Bar Code
Similar Colours/Theme
as on front

4. Use Develop Challenge
I have used many features from
posters like this, it is very reliant on
conventions like the big bold band
name, the album cover being used as a
large part of the advert. It also shares
the same information about when it
comes out and what tracks are on it.
Lastly it has information on the record
label, and the band contact details.
My poster develops upon this real
poster by having reviews from various
music journalistic companies and
magazines, which gives potential
listeners an insight into how good it is.
It also then goes onto show where
those potential listeners could then go
and purchase the product.
I haven’t challenged anything with the
poster aspect, therefore I have
conformed to the norms of this
mediums genre characteristics.
My Poster Real Poster

5. Album cover included
Release date
“Tracks included”
Large bold font stating information
Band website address
Record label logo

6. My
Video
Real
Video
Use Develop Challenge
As you can see from the screenshots I have
used, my music video features a similar
performance set up as a real music video
(1975 “Girls”), with the singer at the front,
and the rest of the band at the back. They are
wearing similar clothes as well. (Dark with
black jeans)
My video develops the performance aspects
as it all blends into the overall story, with the
antagonist of the video forcing them to stay
and perform. Also the lyrics of the song
coincide with blood dripping down the
guitars and the faces of the people. (side note, I
hope I get dedication points for destroying 1 of my guitars and
ruining another haha)
I have also challenged the convention of
story telling in videos by having a full plot
with characters, different locations and an
underlying conceptual theme. This is
different to almost every indie rock music
video I have seen because they never expand
upon a basic plot idea, or have real
characters. By having all of these things in
my video, I have both challenged and then
developed upon existing conventions.

7. Lead singer at front Instruments Dark clothing
It is difficult to get across story conventions with a
screen shot, however they mostly revolve around the
lead singer. Mine does follow this convention, but there
is more depth than a normal indie video story. For
example, in the 1975 video for Robbers, it is just about
the lead singer robbing a store and getting shot, it is
well presented but there are no real characters to speak
of. Where as in mine, there is the good guy, the bad guy
who controls everyone and everything until the good
guy frees himself and the others.