The document discusses the origins and types of music videos. It begins by explaining that modern music videos originated as a marketing tool to promote music recordings. It then describes four common types of music videos: performance videos that film a live show; narrative videos that tell a story; symbolic videos that represent lyrics through symbolism; and "notion of looking" videos that show the audience viewing something. The document also outlines some typical codes and conventions for music videos, such as editing techniques, camerawork, and aspects of mise-en-scene like props, costumes and location.

1. M usic V ideo R esearch

2. V ideo O rigins A music video is a diminutive film or video that accompanies an entire piece of music/song. Modern music videos are first and foremost made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they became more popular in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term music video first became well-known and used in the early 1980s. Here is a link to the first ever music video shown on MTV: http://www.youtube.com/watch?v=jSJ27TgBvJE The Buggles – Video killed the radio star

3. T ypes O f M usic V ideo pt.1 First Type: Performance Music videos that literally film a live performance of the song by the artist. The video would usually include a whole or parts of an on stage performance a perfect example would be The Big Pink - Dominoes http://www.youtube.com/watch?v=OGnNlQ-KNv4

4. T ypes O f M usic V ideo pt.2 Second Type: Narrative These music videos tell a story they portray what is being sung. These videos are usually used for love songs. An example of this would be Beyonce – To the left http://www.youtube.com/watch?v=tJkFU9YNdDc

5. T ypes O f M usic V ideo pt.3 Third Type: Symbolic Videos that are symbolic have many meanings both hidden and clear. Many songs that don’t have clear meanings usually have things to symbolise the lyrics and to help the listener figure out what is going on an example of this would be Lady Ga Ga – Bad Romance http://www.youtube.com/watch?v=qrO4YZeyl0I

6. T ypes O f Music V ideo pt.4 Fourth Type: Notion Of Looking Notion of looking is where the audience are viewing parts of the music video where the people in the video are doing something such as playing a video game or watching television a perfect example of this would be Pink Stupid Girl http://www.youtube.com/watch?v=gl6N_2QUYms&feature=related

7. C odes a nd C onventions The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, the codes of dress reflect the mood of the song, the pace of editing fits the pace of the music and the codes of dress reflect the genre of the song

8. The codes and conventions of Editing and Sound: Jump Cutting Scenes edited to match music Split screens Diegetic Sound Changes in sound level The codes and conventions of Camera: Variety of shots depending on style Crane shots Low angles Pans Tilting The codes and conventions of Mise-en-scene: Props Costume changes Location to fit the genre Character if narrative is included

9. Codes Editing (Using different techniques is important in creating different moods and emotions to fit in with the style of music that is portrayed by that video Camera movement (Swish pans tracking shots using a variety of angles rather than sticking to one type of shot which will bore the audiences and lose their interest) Mise-en-scene (Props, costumes, lighting, location etc.) Conventions Tend to be based around a persons feelings and emotions e.g. a song about a relationship) Shots on the artist or others singing the lyrics (Lip syncing is one of the most important things to get right) There is usually a link between the lyrics and the video (i.e. a dance video usually contain flashing lights, spotlights which are accompanied by the lyrics, usually talk about clubbing and an energetic lifestyle)