3. BEYONCE – RING THE ALARM (FROM B’DAY
ALBUM)
The video features Beyoncé in
the majority of the video. This
links to the album cover as she
is also the main feature of the
album.
The video also shows Beyoncé
in a sexual way and she wears
very revealing clothing. This fits
to the Laura Mulevy theory of
the male gaze. It also links to
the album cover again as she is
wearing revealing clothing on
both the video and album.
4. BEYONCE – CRAZY IN LOVE (FROM DANGEROUSLY
IN LOVE ALBUM)
Again this video features
Beyoncé in the majority of the
video. This could show that she
is featured in all her videos as
she is well known and people
want to see her performing in
her videos. This links to the
album cover as she is also the
main feature of the album.
The video also shows Beyoncé
in a sexual way and she wears
very revealing clothing. This
again fits to the Laura Mulevy
theory of the male gaze. This
could suggest that a lot of
people idol Beyoncé's
appearance and figure so it is
shown in a revealing way in
most her videos.
6. CHRIS BROWN- TURN UP THE MUSIC (FROM
FORTUNE ALBUM)
The video features Chris Brown
throughout the video. This
could suggest he is an icon to
the R&B world. Also it links with
the album cover as he is also
the feature of that.
Also Chris Brown dances a lot
during the video. This could
suggest he is also known for his
dance skills as well as being
known for his singing career.
This could be a reason why he is
very popular as he will get more
people watching his videos if
they are interested in his good
dance skills.
7. CHRIS BROWN- DEUCES (FROM F.A.M.E ALBUM)
The video again features Chris
Brown throughout the video.
This could also suggest an
audience want to see the artist
as the main feature of the
video. Also it links with the
album cover as he is also the
feature of that.
The video also shows the artists
that feature in his song. This
again could link to the album
cover as that also features other
people in the background. This
suggests this album could have
been made to help advertise
unrecognisable artists as well as
adding to Chris Brown’s
success.
9. USHER- SCREAM (FROM LOOKING 4 MYSELF
ALBUM)
The video features Usher
throughout the video. This
could help to make the video
popular as the artist is featured
within it. Also it links with the
album cover as he is also the
feature of that.
The video also fits with the
narrative of the story as it is
about love and being with a
girl. This fits with the theory of
the lyrics linking to the images
the audience see.
10. USHER- LOVE IN THIS CLUB (FROM HERE I STAND
ALBUM)
The video again features Usher
throughout the video. This
could suggest well known and
wants to be in his videos. Also
again it links with the album
cover as he is also the feature of
that.
The video again also fits with
the narrative of the story as it is
about making love in a club and
this is shown throughout the
video. Which could suggest
Usher links his videos with his
lyrics of his songs.
11. OVERALL…
• The majority of R&B videos feature the main artist. Also
the usually feature on the album cover too.
• Some R&B artists also have more talents than just singing.
Most of them show their dance skills throughout the video.
This would help attract an audience as many people enjoy
watching dance.
• Some artists also link the lyrics to their song to the images
we can see in the video.
