2. Arctic monkey’s digipak- whatever people say I am
that’s what I’m not- music video – when the sun
goes down
• There are many uses of synergy between the digipak and the music
video. One of which for example is that the man featured on the
digipak is also featured as a main character in the music video, which
creates the link between both the digipak and the music video linking
the music to what's being sold to the target audience.
3. • The costume between the two, shows the audience between the two,
that the music video features a lot of modern and informal clothing –
for example hooded jackets etc. and is quite possibly similar to the
digipak , from where we can see that the man is wearing a plain white
t shirt, although however in the second image of the digipak we can
see that the man is now wearing a long sleeve white t shirt and could
possibly be a formal shirt instead which would contrast from the
informality to formal.
