Facebook Marketing Plan

1. FACEBOOK MARKETING PLAN
Maylin Calva
DIGIMA
Jan 26, 2018
Amplify
Aspire
Inspire
www.linkedin.com/in/maylin-calva

2. Summary Outline
1. Situational Analysis
2. Objective
3. Strategy
4. Tactics
5. Action
6. Control
7. Learnings
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3. Situational Analysis
(Current State)
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1. Lorna Garcia is a Full time Suntrust Real Estate
Agent for 4 years. She took the Real Estate Broker
Licensure last year and passed.
2. For the past 4 years, she only rely on getting
customers from project site and mall mannings.
3. She uses her personal Facebook account and
sometimes upload photos of the different projects
occasionaly
4. Usually she prefers Cavite projects as it is near her
place, so she can attend to the needs of her children

4. Objective
(Future State)
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1. Increase awareness of the Suntrust Real Estate
Projects.
2. To promote other projects (e.g. Laguna) without
going to the site physically all the time.
3. Increase the chances of closed sale

5. Strategy
(How to get to Future State)
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1. Promotional Campaign in Social Media
2. Connect /Join groups in Social Media

6. Tactics
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1. Promotion via Facebook Ad Campaign
2. Sustain Personal Facebook account for organic reach
3. Target is men and women 23 to 64 years old

7. Pre-work of the FB Ad Campaign
Digital Meeting with the Client
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8. Actions
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1. Facebook Ad Campaign using Php500 budget
2. Promo campaign period Jan 19-25, 2018
(Got fast approval from FB Admin)

9. Control
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1. Utilized the scheduled post feature of FB Ad
(Focused on 6 to 8pm, 12 to 1 pm and 6 to 10pm time period)
2. Uses link to video, to entice potential customers
on the feel of getting into your own house

10. Control
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FB Ad Insights Summary
1. For the Php500, the FB Ads
was able to reach 3968
2. Got 101 Post engagement
3. Only got 33 page views
4. Paid is higher than organic
5. Made only 6 Page
Followers

11. www.linkedin.com/in/maylin-calva
It is surprising to note that the FB Ad’s highest reach is
from Quezon City
Control FB Ad Insights Summary

12. www.linkedin.com/in/maylin-calva
Page viewing is expected to be high using mobile device
Control FB Ad Insights Summary

13. www.linkedin.com/in/maylin-calva
Got this dashboard showing comparison on where it
was viewed, home and other (could be mobile)
Control FB Ad Insights Summary

14. Learnings
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1. Php500, indeed can go far. Able to have a reach of
3968
2. Having to experience doing the Facebook blueprint
and doing the actual Facebook Ad is really an
enriching experience.
3. Pulling the Insights Dashboard feels like am the
owner of a Multinational company given the details
provided
4. In creating the actual FB Ad page, do not provide so
much details in order to get approval faster

15. Learnings
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5. To be successful in Social Media promotion,
creativity and related content matters a lot.
6. I think the reasonable budget for a campaign Ad
would be around Php1500, so you can have the
“Promotion Boost” feature.
7. Facebook Ad campaign cost is far cost savings
compared to the traditional marketing approach, just
need a dash of creativity to reach the customers in
the human touch approach.

16. FACEBOOK MARKETING PLAN
Maylin Calva
DIGIMA
Jan 26, 2018
Amplify
Aspire
Inspire
www.linkedin.com/in/maylin-calva