Giacomo Pisa chose black and red colors for their magazine mood board based on feedback from surveys that said black and red was the most popular color scheme. Pink and green colors were also included because they were featured on the cover of a magazine of inspiration. Images of famous hip hop artists like Kendrick Lamar and Tupac Shakur wearing stereotypical hip hop clothing like hats were included to showcase looks to imitate on the magazine's cover. Pictures of N.W.A wearing gold chains, typically associated with hip hop, were added to combine hat and jewelry looks to make the model appear as hip hop and cool as possible to encourage magazine sales.