Won 2nd-runner up for the case challenge. Here is the slides I made in advent of the contest. Here's my entry audio summary: https://www.youtube.com/watch?v=2J5wx-k5Ucg News: http://www.prnewswire.com/news-releases/frost--sullivan-recognizes-young-talents-at-the-2013-iskandar-malaysia-case-challenge-competition-234549031.html

1. Iskandar Malaysia
The Next Frontierby Lee Chia Chun

2. Culture & Arts
Enrichment
Green Development Social & Living Progression
Catalyst projects
Full utilization
Executive Summary
• Iskandar Malaysia (IM) is the main southern development corridor; Inauguration
date: Nov 2006
• Garnered RM111.4 bil in investments; 40% has been realized
• Aims to be a developed metropolitan driven by high tech K-economy
GOAL MOVING FORWARD: A BALANCED SOCIO-ECONOMIC,
WORK & PLAY ENVIRONMENT

3. Pillar of Social and Living Progression
OVERVIEW
• Seen as the determinant of IM’s success in attracting & retaining talents
• Given scarce land supply, rising land prices, increased property prices &
levy paid for foreign labours, JB is seen as the hinterland for SG
• Focuses are on the following:
Centre of Security Excellence
Connectivity Incentive
Program

4. Pillar of Social and Living Progression
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025
• Scholarships Awards
• Tax incentives for
knowledge workers
• Wellness coach
• Centre of Crime
Prevention &
Research (within MSC
Cyberport) – 1st Phase
–Home & Surveillance
security system
–Security monitoring
–Research & design
–Cyber security
monitoring
• Traffic information sync
with smart mobile
application
• Virtual Stores concept
• Connect-While-Wait
(CWW)
–Wifi in public
transports
–Expansion of
gigabytes network
(1Gbps)
• Centre of Crime
Prevention & Research
(within MSC
Cyberport) – 2nd Phase
–Consultancy &
Training
–Manufacturing firms
of security devices
–Erect of an iconic
building
Centre of
Security
Excellence
Design
Government
Biometrics
Security
Monitoring
Consultancy
& Training
Martial Art
Training
Cyber
Security
Monitoring

5. Pillar of Social and Living Progression
POTENTIAL IMPACT
1
• Opportunity investments in : US$16 million (RM52 million) in
Government Biometrics Market alone (national ID, law
enforcement, and border control)
• Ability to manufacture security devices (export-intensive)
• Attracts investors [RM], inventors & local techno-preneurs
• Leverage on MSC Cyberport
$
2
• Reduction in crime rates (security assurance)
• Higher life productivity
• Satisfactory virtual interaction experiences
• Workforce talents are retained and attracted


2
• Offers personal or corporate security consultations
• Bottom-up approaches in combating crimes using technologies
• Safe city model for Malaysia
• Development of software and hardware for safety and security
• Smarter cities!
𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐

6. Pillar of Green Development
OVERVIEW
• To ultimately become a self-sustained city
• “Conserve, Beautification, Create”
• In phase 2, I.M will be known as “Green Palaces in the Heart of South East
Asia (SEA)”, become a niche of Johor  Tourism spot
• Shift of green solutions and manufacturing sectors to JB

7. Pillar of Green Development
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025
Phase 1
• Zero-energy buildings
• Biomass, composting
• Plantation of fruit by zones
• Urban beautification
– Green Lung of the city
– Construction of an
iconic green clock
Phase 2
• Centre for
Manufacturing of Green
Building Materials
• Route network planning
• “Green Palaces in the
Heart of SEA”
– Installation of vertical
green walls
– Formation of green
consultancies
Phase 3
• Wide application of solar
• Energy-plus buildings
– Residential areas (50%)
– Industrial areas (70%)

8. Pillar of Green Development
POTENTIAL IMPACT
2
1
• Reduction of carbon footprint by 40% in 2020 from 2005 levels
• Eco-tourism spots
• Lower energy consumption at least 25%
• Business creation opportunities based on green technologies
• Job creations (e.g. horticultural scientists, architects, technologists,
workers) [300k]
• Manufacturing of green construction materials contributes > 20%
exports
• Nature Conservation: Tourist Attraction
• Green buildings add 15-20% to a real-estate’s value
$

2
• Consultancy on green urban beautification efforts𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐

9. Pillar of Culture and Arts Enrichment
OVERVIEW
• To ensure that the historical and cultural aspects of the State are preserved,
enhanced and promoted
• Nation building through reinforcing national identities
• IM as the world’s venue for various international events
• Providing new forms of entertainment
• Production and promotion of local films and music
Preservation of
Cultures
Hub for International
Events
Hub for Creative
Industry

10. Pillar of Culture and Arts Enrichment
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025

11. Pillar of Culture and Arts Enrichment
POTENTIAL IMPACT
2
1
• New entertainment options available (DIY Studio)
• Local talents in arts and culture will be increased
• Job creation [100k]
• Attract investors to invest in IM (e.g. Peter Lim)
• Producing Asian movies, expected to yield RM1 bil in 8 years
• Local culture: Tourist attraction
• Stimulate growth of local economy (F&B, Retail, Hotel)
$


2
• Innovative ways to portray Johor’s history & Malaysians’ cultures
through street arts & activities
• Stimulates growth of creative industries
• Digitalisation of recording industry
𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐

12. Desired Scenario
CWW
Monthly
Family Wellness
Coaching

13. Desired Outcome
• Senai Airport; to handle increased passenger flights and air cargo handling capacity
• Reduction of carbon footprint by 40% by 2020 from 2005 level
• Achieve RM264 billion investment
• Create 1 million jobs
• 20% of the export from IM are high-tech products & services
• Economy grow, bilateral ties between M’sia & SG grows positive
• Tourism spots
• More people (investors, inventors, researchers, entrepreneurs, workers, tourists) want
to live, work, play & invest in IM
• Strategic city development in line with green agenda

14. Pillar of Social and Living
Progression
Pillar of Green
Development
Pillar of Culture and
Arts Enrichment
Desired Outcome
• Centre of Security and Life
Safety Solutions
• Connectivity and Digitalisation
– Life Convenience
• Social Media Applications
Design Centre
• Green City Model –
Malaysia’s designated
R&D spot for Green
Buildings
• Sustainable
Metropolitan in Green
Energy – biomass,
wind, solar
• National and International Events
• Art Galleries
• Culture Conservation
• Recording Academy
• Excellence in
manufacturing sector:
security hardware / software,
green construction
materials, green technology
equipment
• Green Palaces
• Restoration of historical
buildings into green
buildings
• New green construction of
performance centres,
studios, etc.
• Digital excellence in
recording and performance
arts
• Mobile Projectors / TV –
real time information
provision
• IM that generates revenue for Malaysia
from businesses and income
• World class standards of living –
balanced lifestyle and cultured society
• IM in the world map of economic
regions with unique development

15. Thank You
Further elaboration or enquiries, please contact Mr. Lee Chia Chun
at maxermesilliam@gmail.com