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Creative economy presentation - Ian Brannigan.ppt
- 1. Developing the potential of the creative industry in the West Phoenix 2010 Partenariat 21st-22nd April 2010 - Portrush, Northern Ireland Ian Brannigan (Regional Development Manager WDC)
- 2. Presentation Outline – Creative West The Background The Journey What we found What next
- 3. Western Region of Ireland
- 4. Western Region of Ireland 7 counties – Donegal, Sligo, Leitrim, Roscommon, Mayo, Galway, Clare Pop – 762,000 (68% in rural areas) 1 city (Galway); 5 towns >10,000 Employment – Public sector; industry; wholesale & retail; construction; agri GVA <75% state average Workforce with 3rd level rose 19%- 28% (2002-2008)
- 5. Western Development Commission Formed 1999, Statutory remit to foster and promote growth in the Western Region State body currently under DCRAGA 4 Strategic Goals for regional support: Support the sustainable economic and social development of the rural economy Contribute to balanced regional development by ensuring region maximizes its economic and social potential Promote benefits of living, working and doing business in the Western Region – LookWest.ie Provide risk capital to SMEs and Social Enterprises (WDC Investment Fund)
- 6. Creativity and Innovation definitions Creativity Imaginative activity fashioned so as to produce outcomes that are both original and of value. (UK NACCCE, 1999) Innovation A new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method, business practice, workplace organization or external relations (Oslo Manual, OECD 2006)
- 7. Clare creative word cloud
- 8. Sligo creative word cloud
- 9. Creative enterprises – County example of participants - Clare ABS Architects C Signs Hofnaflus McCarthys Acton BV Care Local Studies Project Honan Antiques Spanish Point, Miltown Malbray, Ennis, Co. Clare. Advanced Internet Marketing Careers & Educational Publishers Howard Morris McNamara Printers Aidan Sweeney Photography Casseo Indigo Signs Mentor Graphics (Ireland) Ailwee Cave CCC Network Systems Intelligent Solutions Merit Solutions Alan Finn Design Services Celtic Designs Internet Bureau Merlin Films International Alex Russell Claddagh Crafts IT Providers Micheal Keating Alternative Photography Clare Couriers Newspaper J Boyd Micheal Meijer Market St, Ennis, Co Clare. Clare Craft & Design Jane Sullivan Hats Mike McGlynn Antiques Andreucetti Aldo Paul Clare FM Radio Jim Gilroy MiT Ltd Cooga, Kildysart, Ennis, Co. Clare. Comfort Interiors John A O Reilly, Chartered Architect Modena Design Anique Loft Compuscript John Carmody Navarasoft Ltd Clarecastle, Ennis, Co. Clare. Conference Connections John Griffin Photography O'Brien Studios Anna Kirby Corrig Iron John Halligan Architects Bunratty Folk Park, Bunratty, Shannon, Co. Clare. Anthony Manning MRIAI RIBA Architect Cratloe Woods House Kaboom Design O'Gorman Signcraft Art & Designs Cumann Luithchleas Gael Kelleher Sign Graphics O'Meara Camping Art Works Design D2 Printing Kenny Knitware Manufacturing Int. O'Neills Funfair & Healthclub Attachmate Ireland Datel Consulting International Kilkee Waterworld O'Nuallain Architects Avocent International David Browne & Associates Killeen Photography Origin Design Axis Architech Dermot & Sean Merry Architects Knock Crafts Pat Talty Manufacturing B Tech DJ Photos Krystal Signs Patrick O'Grady BH Associates Dolmen Gallery Lahinch Seaworld & Leisure Paul Howie Billing Ireland DPD Ireland Lakeside Lodge Angling CentreView Map Paul Lehane Photography BIS Creative Fusion Euro Film & Media Liam Dowling Quill Ireland Blake Michael Eurofilm & Media Little Silvermines Reaney Computer Solutions Brian Holroyd Miama M Inst Misa Fanore Software M Maloney Repron Ltd Burren National Park FMC-Tech Ltd Magnetic Music RS Design & Engineering Services Burren Outdoor Education Centre Forde Photography Nuj Ippa Majella Murray RSA Security Ireland Ltd Turlough, Bell Harbour, Co Clare. Glór - Irish Music Centre Martin G Murphy Ryan Tease Architects Business Integrated Services Hayes Print Samuel Walsh Salmon Publishing Burren college of art
- 10. Western Region of Ireland – video links The Region Creative business Creative person Mark Dwyer Creative Person - west
- 11. New Global Competition for Talent* Economic success depends on new terms of competition –A nation’s ability to mobilize, attract and retain creative human talent (Richard Florida, Flight of the Creative Class) But REGIONS* compete for talent, not nations –Creative people don’t choose countries, they think of cities or regions •Silicon Valley, Cambridge, Stockholm, Vancouver, Sydney Equally where people followed jobs – in CE jobs follow creative people** •- David A Wolfe – Centre for international studies University of Toronto ** Robert Huggins University of Cardiff
- 12. Policy Context Little national policy on the creative sector: Enterprise Strategy Group (2004), Forfás (2006) EGFSN, Digital Media Skills + forthcoming NESF, ‘Arts, Cultural Inclusion & Social Cohesion’ 2007 DAST - Arts Council, Irish Film Board, Culture Ireland (Arts & Culture Plan 2008) Building Ireland’s Smart Economy (2008) ‘We need to pursue an integrated policy framework to maximize the return economically, culturally and socially from [the arts, culture and creative] sectors.’ EU 2009 Year of creativity and innovation Rural significance of CE EU-27 – 24% of cultural emp in sparsely populated areas 50 fastest growing rural districts in Britain (5.5% creative emp) v 50 slowest growing (4.6% creative emp) Rural counties in US – higher % of creative occupations positively associated with emp growth
- 13. Why the Creative Sector? Significant, indigenous sector Strong growth potential High quality employment Stimulates innovation in wider economy – strong linkages Important social role/attractiveness of area Promotes rural and regional development
- 14. Creative West – the journey Stakeholder consultations Industry Advisory group Sectoral analysis Policy support program Summarized report Discover Analyse Deliver Design & Develop Creative economy Support program •Growth •opportunities •Resources •Partners – NUIG, EU, etc Today Aim – To articulate the status of the creative economy, and evaluate and facilitate sustainable growth therein
- 17. Creative West: Selected findings Avg productivity of creative sector in WR - €25,000 per employee 39% self-employed/ 12% over 10 employees Low export activity, 2/3 do not export Crafts & music/visual/performing arts highest value of exports
- 19. Potential for up to 2000 additional jobs in Region
- 20. Issues for Creative Sector - Pool of creative talent, not fully utilised Creativity in schools Quality of life is key attractor Broadband constraint in rural areas (creative tech) Lack of suitable workspace, Low networking activity Coherent marketing/branding Need to link latent creativity to broader economy via innovation Challenges common to many NPP regions !
- 22. Recommendations for Creative Sector
- 23. Next Steps Locally - Findings and recommendations of creative west being used by county development boards in regional plans – e.g. Sligo, Galway, Mayo Pan Regionally Using the “creative west” findings to design and develop a significant Pan regional growth program for the sector Vision Global perception of regions as a creative hotbed. Fulfilling endogenous potential and attracting global talent. Value - To create a platform for sector growth through international market and product opportunities People – Functioning networks of practice spreading within and outside of the region to invigorate ideas and develop skills and opportunities Pan regional Ecosystem – Evolve the built and support infrastructure into a sustainable creative ecosystem, which is capable of internal growth and seeding the wider economies innovation Platform product will seek to drive Jobs and product growth in regions. Nationally Meet with relevant government Departments and agencies & EU on policy implications (Smart Economy)
- 24. Contact: ianbrannigan@wdc.ie Tel: 00 353 94 986 1441 Mobile 00 353 866048012
Editor's Notes
- Outline of Presentation: Western Development Commission What is the creative sector? Creative West key findings Recommendations & policy implications What next?
- Outline of presentation
- What creativity means in
- This is a brief reflection on why regions, and people should be interested in growing the creative economies in their areas Richard floridas work linking creative human talent to competitive advantage Taken from work from the university of toronto which highlights the need to develop creative resources to ultimately embed effective innovation in their knowledge economy – note how the cite Ireland as a country which competes for creative talent….we need to drive this momentum practically ..
- Smart Economy Action Points: We will improve Government-industry relations through the harmonization of government policy on trade, industrial, and intellectual property; We will codify the economic impact of the cultural industries and establish benchmarks to promote jobs, business development, and export expansion; Niche cultural tourism markets will be developed with globally-recognized branding; Access to finance, credit and business support services for emerging and export-ready firms and artists will be improved; We will seek to expand, embed and develop the linkages between the cultural industries, the tourism sector, and the wider economy; The human resource capabilities of the cultural sector will be upgraded through training in the arts, as well as training in arts administration, management, and cultural entrepreneurship; Investment in key arts culture and creative industry infrastructure will continue.
- Why is the WDC interested in/working in the creative sector? 2000-2005 world trade in creative goods and services grew at an avg annual rate of 8.7%. In 2005 total work exports reached €424.4bn (Creative Economy Report, UN, 2008) In 2004 of the 5.8m people working in cultural and creative sector in the EU 46.8% had at least a university degree. Rate of just 25.7% for general workforce. (The Economy of Culture in Europe, EC, 2006) Businesses in other sectors with strong links to the creative sector – through purchases or sales – had stronger innovation performance than other companies. (Creating Innovation: Do the creative industries support innovation in the wider economy? NESTA, 2008) Role of the creative sector (including the arts) in stimulating innovation across the wider economy can be a critical argument for continued funding and support for the arts sector during the downturn. Ireland’s objective to become a Smart Economy and an Innovation Island will be strengthened by continued support for the creative sector (incl arts) not just because of that sector’s direct contribution to economic activity and exports but also because of its role in encouraging innovation in the wider business community, particularly in business which interact with creative businesses. Creative businesses/arts also enhance the attractiveness of a location for highly skilled people in other sectors and helps to attract them. The creative sector, and in particular the arts, plays an important role in regeneration, social inclusion of marginalized groups and social interaction. (Arts, Cultural Inclusion and Social Cohesion, NESF, 2007) Creative sector often seen as an urban sector. But evidence from the UK (Rural Innovation, NESTA, 2007) and US (The Creative Class: A Key to Rural Growth, USDA, 2007) shows that strong creative sectors have emerged in rural towns and areas. This is often strongly linked to the quality of life and natural environment in these areas which attract creative people. Evidence from Creative West supports this idea and identified a number of creative ‘clusters’ in rural areas on the WR – arts/crafts in Leitrim, AV in Connemara.
- Overview of longterm approach to this from late 2007/08 by wdc …ahead of curve … Discuss RASLRES as a model for support program. Outline IAG membership Willie Golden Nick Miller Tommy Weir David Powers Anton Mannering EI Udaras Leitrim Design centre
- Occupations and industries centred on creativity, for the production and distribution of original goods and services. Quite a broad definition. Chp 2 of the background research report has a discussion on the various definitions and the problems associated with defining the creative sector and the use of the terms creative and/or cultural industries. Creative Expression: music, visual & performing arts; video, film & photography; radio & TV broadcasting Creative Application: art/antiques trade; architecture; fashion; publishing; advertising; crafts Creative Technology: internet & software; digital media; design In case they ask: We have only including private /voluntary businesses in the survey. We have not included public cultural institutions such as museums, cultural monuments, libraries, national galleries. These have been included in certain other studies of the cultural industries e.g. Some EU studies, but we did not include. Interaction and linkages, not just between different industries within the creative sector, but also with other sectors as discussed previously.
- Telephone survey of 293 creative businesses in the WR, grossed up to estimate for the full region. Businesses: 4.779 Jobs: 11,000 (3% of total) Turnover: €534m GVA: €270m How does it compare internationally? London: 1 in 7 jobs New Zealand: 1 in 28 jobs New England: 1 in 25 jobs Western Region: 1 in 33 jobs If we had same share as NZ, WR would have 13,000 working in the sector. 2,000 more than now. ( rough estimate)
- Productivity varies from €17,000 for creative expression to €56,000 for creative tech. Creative expression (part time, not primarily commercial, low inputs) has wider positive impacts in terms of innovation and attractiveness of the area. Employment in creative sector is made up of creative occupations and support occupations. 75% of jobs in the WR creative sector are ‘creative’. Total value of WR exports was €72m. Of that crafts was €26m and music/visual/performing arts was €17m
- Results from: 40 Qualitative interviews (25 businesses, 5 trade associations, 10 public sector) Stakeholders workshop (30 participants) Industry Advisory Group Support from quantitative survey results