1. Evaluation 4- Who would be the
audience for your media product?
By Billy Janes
2. Age rating and what BBFC would give our
thriller
As a group we thought that our film was going to be a 12A as we don’t have
any bad language and there is no gore within the opening scene, but as we had
a drug deal, a henchman taking drugs and also a henchman fighting a police
officer which lead to the BBFC to rate it a 15.
We then checked the BBFC website and looked up other films that are similar
to ours and then it came quite apparent that the film was going to be a 15 or
even an 18 as the BBFC had said.
3. A male in our primary target audience
Ben, aged 17 likes going to the cinema with his friends on the weekend and he
always sees the latest films that come out, his favourite genre of films are mainly
crime and horror, he enjoys the suspense in the films and also the gore in them. Ben
goes to Chelmsford college and is studying media because of his love for films. He
is subscribed to all of the TV networks like Netflix, Amazon fire TV and Sky. He
has a part time job so that he can afford all the subscriptions he has and his cinema
trips, he works at Game on the days he has off from college and also when he has
the time to. Ben doesn’t enjoy sports that much and doesn’t play any in particular,
but apart from that Ben doesn’t dislike many things.
4. A female in our target audience
Wendy aged 25, works in a call centre, she loves social media sites like
Instagram, Twitter and Facebook. In her spare time she likes to relax at home
and watch films and on the weekends she loves to go out partying with the
friends and also work colleagues. Wendy’s favourite film genres are gangster
thrillers and comedies. Wendy also buys lots of DVDs and has a huge
collection at her home as she likes to buy films that she has never seen before
but she limits herself to buying only two a week as she used spend too much
money on them. Wendy dislikes sci-fi films and films with aliens in but she
more less will watch any other film genres.
5. Secondary Audience
Terry aged 47, is a cockney Londoner he loves going to the pub with his mates and
going out with his wife and family, one place that he enjoys to go to is the cinema
and he would normally go with his wife and family, he loves to watch action films
as well as gangster thrillers. Terry owns his own building company and works four
days a week, as he plays golf on Fridays and also Saturdays, in his evenings he
regularly watches films but on the weekends he will be out with his wife and
friends, sometimes during the week him and his family will go to the cinema but
this happens once a month or maybe less. Terry dislikes animated films and isn't a
big fan of comedy films either as he would rather see action in a film rather than
listening to jokes or watching people do stupid things.
6. Demographic profiling
Someone who would fit in to our demographic profile would have to have the following:
Occupation: Working class or in education.
Likes: Socialising and going out.
Dislikes: Not having plans and not knowing what that are meant to be doing.
Favourite shop: HMV
Leisure activities: Going to the cinema, going to the pub and inviting people over.
Films they enjoy the most: Films that are most popular to the public.
7. Psychographic Profiling
Someone who would fit our psychographic profile would be like the following:
Likes: Watching thrillers
Dislikes: Romantic films
Leisure activities: Socialising, making unforgettable experiences and being
adventurous.
Films they enjoy the most: Films with good storylines, creates excitement and
suspense.
