1. Marketing Campaign
(Focusing on Mark)
Mark is 18 and lives at home. He is in his second and final year of 6th form. The movies
he loves are action movies, comic adaptations and horror films such as Saw and
Paranormal Activity. He only goes cinema with his friends when there is a big film out
and they all want to see it. Mark usually illegally downloads and streams things he wants
from the internet. (Films, TV shows and Music). Mark doesn’t read reviews. He has an
iPhone which he uses for games, videos, and to text. He uses social networking sites a
lot, a little bit of Facebook, but he mainly uses twitter and instagram. He wants to ask a
girl called Jade to go the cinema with him as she had liked his photo on instagram.

2. On release
Using cross media platforms,
we will make a big
commotion, such as
•Billboards
•Bus Adverts
•Trailers
•Sneak Peaks
•Premier
•Tweets
•Facebook Pages
•TV Adverts
If Mark sees all these
advertisements, he will know
it’s a big film and go cinema
with his friends.
On release
The offers we will have so Mark watches the film
includes:
•Group Discounts
•Student Discounts
•Deals with food
Mark will find this cheaper so would consider
going.
A Week Before
We will use company
promotions such as:
A Week Before
•Joining up with Xbox
We will gain a lot of publicity
•Joining up with
by using social networks
Game Stores
such as:
•Joining up with food
•Facebook
stores.
•Twitter
This is a good way to
•Instagram
promote the movie
This will allow Mark to see
as teenagers will go
that it’s worth watching as it
to buy games, but
will be trending on theses
would see the film
sites. It will be promoted via
and be interested.
has tag.