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Digital Activism Strategy in 11 Steps
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Mer Joyce
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Digital Activism Strategy in 11 Steps
1.
Flickr: Nina Matthews
Photography
2.
Strategy a plan for
how to achieve your goal
3.
1) Build a
team. photo: ninkinanka (Flickr)
4.
Build a team. photo:
ninkinanka (Flickr) Strategy
5.
2) Develop a
goal.
6.
2) Develop a
goal.
7.
3) Collect information. photo: centralmnstories
(Flickr)
8.
3) Collect information. Who? What? When? Where? Why? Goal
9.
4) Recruit supporters.photo:
baonguyen (Flickr)
10.
5) Build a
web presence.
11.
6) Identify a
target.
12.
6) Identify a
target. Who has the power to give you what you want?
13.
7) Develop an
action.Photo: sengkit (Flickr)
14.
8) Make a
call to action.Photo: ItzaFineDay (Flickr)
15.
8) Make a
call to action. Communicators develop message & Organizers contact supporters via •Social Networks •E-mail •Web Site •Mobile
16.
9) Execute action.Photo:
Joe Tresh (Flickr)
17.
10) Evaluate action.Photo:
eggman (Flickr)
18.
11) Plan next
action.
19.
12) Repeat steps
9-11 until you achieve your goal.
20.
Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan
action Target Web Pres Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
21.
Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan
action Target Web Site Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
22.
Plan Cycle of Activism ExecuteEvaluate Goal
23.
Thank You!
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