Meeting at the Intersection of Content Strategy and UX
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This talk involves a set of brief case studies followed by recommendations of how to use content strategy principles to benefit the user experience.
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Meeting at the Intersection of Content Strategy and UX
- 1. 1 PREPARED BY MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX @MARSINTHESTARS November 5, 2015 UX Boston Marli Mesibov, Director of Content Strategy Mad*Pow
- 2. 2 • Director of Content Strategy at Mad*Pow • Managing Editor of UX Booth • How do content strategy and UX design fit together? UX Boston | @marsinthestars Who am I? Why am I here?
- 3. 3 UX Boston | @marsinthestars What accomplishes this?
- 4. 4 UX Boston | @marsinthestars UX and content strategy go together like puppies and kids.
- 5. 5 Where’s the intersection? UX Boston | @marsinthestars
- 7. 7 UX Boston | @marsinthestars 1. Branding
- 8. 8 UX Boston | @marsinthestars 2. Site Maps
- 9. 9 UX Boston | @marsinthestars 3. Content Templates
- 10. 10 UX Boston | @marsinthestars 4. Microinteractions
- 11. 11 UX Boston | @marsinthestars Do we have to talk?
- 12. 12 WAYS TO MAKE COLLABORATION EASIER
- 13. 13 UX Boston | @marsinthestars Swap “skillsets” and tools
- 14. 14 UX Boston | @marsinthestars Play Pictionary!
- 15. 15 UX Boston | @marsinthestars Dictate sketches
- 16. 16 UX Boston | @marsinthestars Compromise
- 17. 17 UX Boston | @marsinthestars Mutually beneficial collaboration
- 18. 18 UX Boston | @marsinthestars Thank you!
Editor's Notes
- I’m a content strategist, and also a user experience strategist. I’d like today to be fairly informal, and give us a chance to discuss content strategy, content management, UX, and where they overlap. Let’s start here. What job focuses on making things useful, usable, desirable, findable, accessible, credible, and valuable? UX, right? Let me rephrase the question. What job focuses on making content useful, usable desirable, findable, accessible, credible, and valuable? Content strategy, right?
- Look, content strategy and UX go together like puppies and kids.
- UX and content strategy can work in their own separate departments. Sometimes they have to remain separate, because they began as writing and design teams. But let’s look at 6 situations where UX and content strategy run into each other full force.
- Brand: what we say, how we look. Tell the story of OHO’s website. The designer had created a whole series of images, colors, representations, but there was no message. As a result, they could see who they wanted to be, but they weren’t sure how to act.
- Rowan University Everyone does IA Site maps (how they work, what’s in them) Content strategists look not just at how the flow would go, but what content we have to support the IA
- Content creation! (templates and designs) (MSK) – figure out what content blocks will go in the design (content mapping) Create content (adaptive content) that won’t break the site. Where strategy guides wireframes, templates can then set up a system to help copywriters, photographers, etc create content. This is also (sometimes) where content management comes into place.***
- Fidelity Microinteractions (help text, error messaging, pop ups) are one specific area of content creation that I want to call out. A lot of people think of error messaging, for example, as being a copy job. But it’s more than that. It’s a content and design interaction.
- There are skills to hone, to help working together. Try out the skills you’re not good at. It will make you value the other person’s contributions. Sketching/Pictionary Sketching what someone else says and ability to communicate to someone else what to sketch Grouping and categorizing (post ups) Compromising
- Try out the skills you’re not good at. It will make you value the other person’s contributions.
- Sketching/Pictionary is a good way to practice communicating in the visual medium to non-designers and to designers (as a non-designer)
- Sketching what someone else says to, and giving the instructions to someone else, helps you learn to communicate
- Meghan’s definition Compromising is as valuable a skill as any other – and not “coming up with something no one is happy with.”
- Questions?