The document appears to be from a presentation about staying on top of Google algorithm updates like Panda, Penguin, and other changes. It discusses Google's goals of improving user experience and how SEO strategies need to focus on creating high-quality content that provides value rather than manipulating search results. Various tactics are suggested for long-term SEO success, including targeting keyword and user intent combinations, building authoritative content and links, and prioritizing discovery keywords.

1. November 3–6, 2014
#CZLCHI | @ClickZLive
The Global Conference Series Designed by Digital Marketers, for Digital Marketers
Panda, Penguin,
Penalties and more!
Staying on Top of Algorithm Updates
Nate Dame
Founder/CEO, Propecta

2. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Panda,
Penguins, and
Penalties,
Oh My!!

3. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Context is Everything
Image source http://commons.wikimedia.org/wiki/File:ESO-VLT-Laser-phot-33a-07.jpg

4. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate

5. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Show me the $$!!

6. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Calico Labs: Biotech R&D to better
understand aging and increase longevity
Google X :Improving existing technologies by a factor of 10 (self-driving
car, Google Glass & contact lenses, drones, medical advances…)
Home automation - smart thermostats, smoke detectors, and more?
Unnamed energy division to overhaul the world’s power grid

7. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Average cost-per-click declined every quarter since
2012
The pressure is on for more ad impressions, and more
ad clicks!

8. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate

9. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Google’s
updates are
never meant to
benefit you!

10. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate

11. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Now hiring SEO associates!
Last guy quit… don’t ask…

12. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Where is
Google going?

13. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
As usual, rand nails it! http://moz.com/rand/google-seo-dont-actually-change-much/
* Image used with permission

14. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate

15. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Panda
Squirrel: Stop scraping
content, nuke the low quality
content.
Big picture: Google hates
poor user experiences. If your
strategy uses/abuses others, it
will lose.

16. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Penguin
Squirrel: Stop keyword
stuffing.
Big picture: Traditional
ranking factors not
focused on user benefits
will continue to decline in
importance.

17. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Knowledge Graph
Squirrel: Get our company’s Wikipedia
updated ASAP!
Big picture: Google would prefer to keep
users on Google.com whenever possible.

18. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Pirate
Squirrel: Don’t pirate content.
Big picture: Don’t pirate content.

19. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Hummingbird
Squirrel: Will hummingbird kill
link building? Is Hummingbird
the end of SEO?!
Big picture: Google’s back-end
got an upgrade so it’s
machine learning algorithms
could get even smarter, faster.

20. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Pigeon
Squirrel: Proximity to city
center…
Big picture: Google does in
fact make mistakes. “Local”
and “standard” SEO
continue to merge.

21. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate

22. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
SEO Strategies of the Future!
Tactics for long-term, sustained growth.

23. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Don’t Bend the Rules

24. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Target keyword + user intent
combinations

25. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Content with topical authority

26. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Content with topical authority

27. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Create SEO landing pages that
influencers will amplify!

28. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Discovery keywords everywhere!

29. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Link building Influence building
• Content worthy of links
• Outreach worthy of a response
• Influencer relationships worthy of a second
(and 3rd) date

30. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
SEO  Deep funnel

31. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate
Nate Dame
CEO/Founder
Propecta
@seonate
nate@propecta.com

32. November 3–6, 2014 | #CZLCHI | @ClickZLive
@seonate