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User Experience for Content Sites

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Have you seen those beautiful websites that you can't use? Or the super-cool ones that make it hard to actually accomplish your tasks? There's a better way. Duane Degler joined the DC Web Mavens to cover the landscape of understanding goals, users, tasks, content, and, particularly, context.

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User Experience for Content Sites

  1. 1. www.designforcontext.com Duane Degler @ddegler duane@designforcontext.com Website UX Web Content Mavens DC 27 January 2015
  2. 2. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context WHAT IS A USER “EXPERIENCE”? Anticipation and engagement Social interaction Expectations over time Comparison with other experiences 2
  3. 3. UX for Content Sites 27 January 2015@design4context How people describe positive experiences Engaging Fun Interesting Unexpected Successful Productive Smooth Helpful Reliable Valuable Easy 3 • Immerse in the experience • Support discovery and delight • “Sticky” • Achieve goals • Support them through actions/tasks • Remove barriers to progress • Provide the right level of information at the right time • Maintain a trust-worthy authority • Reduce puzzling / confusing moments
  4. 4. UX for Content Sites 27 January 2015@design4context Dimensions of User Experience 4 USERS Skills/experience Needs Expectations Motivations BUSINESS Goals Performance Resources Metrics TASKS Actions Alternatives Decisions Outcomes CONTENT Relevance Persistence Standards Clarity/focus CONTEXT
  5. 5. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context GOALS: USER & ORGANIZATION Understanding the bigger picture, knowing what is valued Balancing competing priorities Vision and direction 5
  6. 6. UX for Content Sites 27 January 2015@design4context Identifying your goals and your users’ goals • What are you aiming to achieve? • Strategic • Tactical • How do you define success? • Quantity – e.g. tracking usage, transactions, bottom line, citations • Quality – e.g. feedback, secondary effects, or just the right thing to do • How do your users define success? • How to translate that into what you offer? • Where you focus for impact and value 6
  7. 7. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context UNDERSTANDING OUR USERS Knowledge, experience, language, goals, motivations. 7
  8. 8. UX for Content Sites 27 January 2015@design4context User profiles . . . Broad needs and expectations 8 Group 1 Group 2 Group 3Group 1
  9. 9. UX for Content Sites 27 January 2015@design4context User personas . . . Distinct characteristics 9 Marsha Emily Goals Interests Experience Skills Knowledge domain tech Abilities Location Language
  10. 10. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context SITUATION AND CONTEXT What triggers the need for content and interaction with your site. Context awareness considers who, what, when, where, why, and how often… 10
  11. 11. UX for Content Sites 27 January 2015@design4context My meeting starts in 5 minutes! What will give my class paper a fresh idea. . . today? People frame an experience within a situation 11 I need to confirm my hypothesis for my book . . .
  12. 12. UX for Content Sites 27 January 2015@design4context Interaction with content is dialogue ?! !! 12
  13. 13. UX for Content Sites 27 January 2015@design4context Meet you at the Picasso in the South gallery! Context frames tasks, particularly when mobile 13 Dinner next Saturday? At the harbor? Liu’s work seems relevant to my research.
  14. 14. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context USER TASKS An experience has multiple steps. Even reading a single page of content has a sequence of mental steps. And you want users to do more than engage with a single page of content! 14
  15. 15. UX for Content Sites 27 January 2015@design4context Framing a task 15 Task Inputs Next steps User group OutcomeTrigger Context Information & Data Interruptions
  16. 16. UX for Content Sites 27 January 2015@design4context Flows can change with platform and triggers Request approval View req’d course list Search for a course View description Confirm selection Set reminder Read message View req’d course list View description Confirm selection Browse for a course Search for a course Finish looking View course list View description View pre- requisites Filter required Request approval Confirm selection View related 16
  17. 17. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context CONTENT & DATA “Content is king” – and a user’s overall experience with content and data involves: • Finding and recognizing • Understanding • Synthesizing and managing • Using, sharing 17
  18. 18. UX for Content Sites 27 January 2015@design4context Consider the whole navigational picture in your IA 18
  19. 19. UX for Content Sites 27 January 2015@design4context Content as a navigational center for experience Search 19
  20. 20. UX for Content Sites 27 January 2015@design4context Seek Type in the box Evaluate Assess results Review Assess content Formulate Strategy Tactics Activity Refine Adjust criteria & tactics Seeking is an experience, often over time Situation Info Task Achieve in the search space Goal Achieve in the world Use Apply what you gained Keep Persistent resource Outcome Degler/Phua 2011. Searching: How One Box Can Mean Different Things to Different People http://www.designforcontext.com/files/jp-dd_search-mental-models_userfocus_20110916.pdf 20
  21. 21. UX for Content Sites 27 January 2015@design4context SITUATIONSIGNALS Location Co-occurring events Date / time Conditions Devices / connectivity USERSIGNALS Usage patterns Experience Interests / profile History Community CONTENTSIGNALS Link relationships Text patterns Categories / keywords Metadata TASKSIGNALS Outcomes / goals Rules / requirements Criticality Sequence / status Frequency for user Relevance has many dimensions Degler 2013. Supporting Relevance for Users: A Design Challenge http://www.designforcontext.com/publication s/supporting-relevance-for-users 21
  22. 22. UX for Content Sites 27 January 2015@design4context PRACTICING UX Getting started with research, design and evaluation. Techniques you can use today. 22
  23. 23. UX for Content Sites 27 January 2015@design4context Practicing UX 1. Answer key questions about goals & users RESEARCH 2. Define a plan and build out a design framework DESIGN 3. Get feedback early and often EVALUATION 23
  24. 24. UX for Content Sites 27 January 2015@design4context Practicing UX 1. Answer key questions about goals & users • Interviews • Feedback collection & review • Site visits • Facilitation (internal and external) • Roadmap development • Content analysis • Data model/pattern analysis • Reviewing other documentation in the organization RESEARCH 24
  25. 25. UX for Content Sites 27 January 2015@design4context Practicing UX 2. Define a plan and build out a design framework • User-centered design • Information architecture • Interaction design • Graphic design • Development and developer support DESIGN 25
  26. 26. UX for Content Sites 27 January 2015@design4context Practicing UX 3. Get feedback early and often • Quick expert review & recommendations • Usability testing • Analytics from use • Longitudinal assessment • Facilitated conversations EVALUATION 26
  27. 27. UX for Content Sites 27 January 2015@design4context UX for Content Sites 27 January 2015@design4context LOOKING AHEAD Visual and interactive “language” evolving Mobile app / web evolving Platform-relevant interaction Pervasive and ubiquitous information Collaborative creation with your users Information as a shared asset – valuable, but with responsibilities Deeper context / user awareness mapped to content, modeled as linked data 27 http://hubblesite.org/gallery/spacecraft/28/large_web
  28. 28. www.designforcontext.com Duane Degler @ddegler duane@designforcontext.com Website UX Web Content Mavens DC 27 January 2015

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