19. • Post regular updates
• Make sure your online giving page is
personalised
• Add value with photos and videos
• ‘Pin’ your online giving page to the top of
your Facebook profile
• Ask for donations at the right time
Top tips for your fundraisers:
@rebecca_curtis | #begoodbesocial
22. Social Media Rule of Thirds
• ⅓ of your social content promotes your
organisation and generates sign up’s/
donations.
• ⅓ shares ideas and stories from thought
leaders and likeminded charities.
• ⅓ is based on personal interactions with
your supporters, building the unique ‘voice’
of your charity.
@rebecca_curtis | #begoodbesocial
31. Top tips:
1. Test your titles
2. Personalise every email
3. Use minimal words for
maximum impact
4. Make it media-rich and
mobile responsive
@rebecca_curtis | #begoodbesocial
33. Want to know more?
• Facebook groups: ‘Third Sector PR & Comms Network’;
‘Fundraising Chat’; ‘Facebook & Instagram for Social
Good’
• Twitter: @JGCauses; @howardlake; @ThirdSectorLab;
@zoeamar
• Blogs: Hootsuite (plus free webinars); Just Giving;
Fundraising UK
• Email: Fundraising UK; Institute of Fundraising Scotland
• Digital Meet Up, Edinburgh: Twitter @EdDigiMeetup
• Apps: Over, PhotoFunia, PhotoCollage, Vine, Viva Video
• Websites: Canva, Vengage & Piktochart (graphics and
infographics)
@rebecca_curtis | #begoodbesocial
34. Thanks for listening!
Email: r_curtis@live.co.uk
Twitter: @rebecca_curtis
LinkedIn: Rebecca Curtis-Moss
Thanks to Ross McCulloch (Third Sector
Lab); Howard Lake (Fundraising UK);
Catherine Miles (Anthony Nolan
Foundation); Adrian Salmon (Grenzglier);
Kirsty Marrins (Freelance); Dawn Newton
(Freelance) and Sonia Mullineux (University
of Edinburgh)
@rebecca_curtis | #begoodbesocial
