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International ux research - the highs and lows

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Elle shares her learnings from conducting UX research in three markets - Thailand, Korea and Japan.

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International ux research - the highs and lows

  1. 1. International UX Elle Geraghty - Ladies that UX Melb @ellengeraghty
  2. 2. Who is Elle? Radio producer ABC Radio BA Comms Project manager Guide Dogs, Amnesty international, NSW Gov Masters, Info and Knowledge Content strategist Australian Museum, Qantas, Atlassian, Virgin Mobile, Foxtel, NSW Gov @ellengeraghty - Ladies that UX Melb 2017
  3. 3. Who is Elle? @ellengeraghty - Ladies that UX Melb 2017
  4. 4. @ellengeraghty - Ladies that UX Melb 2017
  5. 5. International UX A UX research case study in in three markets @ellengeraghty
  6. 6. Thailand
  7. 7. Korea
  8. 8. Japan
  9. 9. 1.Preparation is key @ellengeraghty
  10. 10. Expectation
  11. 11. Reality
  12. 12. Give yourself 2-3 times longer to prepare @ellengeraghty - Ladies that UX Melb 2017
  13. 13. Find extra ways to prepare and reassure @ellengeraghty - Ladies that UX Melb 2017
  14. 14. Find new ways to establish a report @ellengeraghty - Ladies that UX Melb 2017
  15. 15. Expect tech issues @ellengeraghty - Ladies that UX Melb 2017
  16. 16. 2. Cultural differences @ellengeraghty
  17. 17. Significant differences: ● Language ● Geography ● Climate ● GDP ● Economy ● Government structure ● Internet usage ● Technology infrastructure ● Standard of living ● Gender roles ● Primary industries ● Metro/ regional split @ellengeraghty - Ladies that UX Melb 2017
  18. 18. Peter Menzel, from the book, "Hungry Planet: What the World Eats What is culture?
  19. 19. Make time to research cultural differences @ellengeraghty - Ladies that UX Melb 2017
  20. 20. Learn about workplace formality rules @ellengeraghty - Ladies that UX Melb 2017
  21. 21. 3. Using an interpreter @ellengeraghty
  22. 22. Interpreter not translator @ellengeraghty - Ladies that UX Melb 2017
  23. 23. Say it right the first time @ellengeraghty - Ladies that UX Melb 2017
  24. 24. Utilise the extra time well - and allow for it in IV @ellengeraghty - Ladies that UX Melb 2017
  25. 25. Get ready for it to feel weird the first time @ellengeraghty - Ladies that UX Melb 2017
  26. 26. Apply learnings now @ellengeraghty
  27. 27. ● Book ahead ● Prepare your candidates ● Check your tech ● Do your research ● Understand limitations when not face to face @ellengeraghty - Ladies that UX Melb 2017 Apply learnings now ● Develop report ● Be culturally sensitive ● Understand people think and are different to you ● Be empathetic
  28. 28. @ellengeraghty - Ladies that UX Melb 2017
  29. 29. Learn more ...1. www.ellegeraghty.com/blog/ ... 2. Dollars to Donuts podcast - Steve Portigal 3. OECD fact book @ellengeraghty
  30. 30. Questions? @ellengeraghty www.ellegeraghty.com @ellengeraghty

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