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Traveling UX Adventures (UXPA)
1. 1
PREPARED BY
Traveling UX Adventures
@MARSINTHESTARS
May 15, 2015
UXPA Boston
Marli Mesibov, Director of Content Strategy
Mad*Pow
Or, how I learned to stop worrying and love lawyers in vinaigrette.
6. 6
Don’t get cocky, America
UXPA Boston | @marsinthestars
“Is that kosher?”
“Penny for your thoughts.”
“That costs and arm and a leg.”
“Don’t let the cat out of the bag!”
“I’m going to hit the hay.”
“Piece of cake!”
“Let’s call it a day.”
12. 12
UXPA Boston | @marsinthestars
Keep it simple
• Separate out the person from the place
• Get down and dirty
• Stand up for minorities (i.e. edge cases)
• Keep it real – test, test, test
Brand: what we say, how we look.
Tell the story of OHO’s website. The designer had created a whole series of images, colors, representations, but there was no message. As a result, they could see who they wanted to be, but they weren’t sure how to act.