Little content fish lava con 2015
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The document summarizes a presentation by Marli Mesibov about her experience moving from an agency to a large company and some of the challenges that come with it. She discusses feeling like a "little fish in a big pond", losing motivation when no one feels ownership, and getting stuck in ruts. She provides advice like taking breaks when stuck, using the "shower principle" of letting ideas incubate, and focusing on solving problems rather than just discussing strategies. The overall message is about overcoming challenges, not giving up, and using your power and skills to improve situations.
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Little content fish lava con 2015
- 1. @marsinthestars #LavaCon A Little Content Fish in a Big Company Pond Marli Mesibov
- 2. @marsinthestars #LavaCon About the Speaker • Director of Content Strategy, Mad*Pow • Managing Editor, UX Booth • Totally unprepared for working in a large organization.
- 4. Agency Life “Throughout all of it we kept the interest and health of the people in full focus. Family always came first.” –Carl Smith, nGen Works This is the agency way. @marsinthestars @LavaCon
- 5. Time to Move On @marsinthestars @LavaCon
- 6. Time to Move On @marsinthestars @LavaCon
- 7. Life in the Big Leagues @marsinthestars @LavaCon
- 8. Life in the Big Leagues @marsinthestars @LavaCon
- 9. Too Much of our Time @marsinthestars @LavaCon
- 10. Not My Job @marsinthestars @LavaCon
- 11. Not My Job When no one feels ownership… •We lose motivation •We stop trusting one another •We lose our confidence •We become afraid @marsinthestars @LavaCon
- 12. Not My Job “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” - Yoda @marsinthestars @LavaCon
- 13. We Need to Care “Our fear creates ambiguity as to what’s real and what’s not. That’s the nature of fear: the unknown. It makes us want to drop everything and run away as fast as we can.” - Jon Colman, Wicked Ambiguity @marsinthestars @LavaCon
- 14. We Are Better Than This We CARE We DARE We ACT We IMPROVE We DESIGN We TAKE RESPONSIBILITY We CARE @marsinthestars @LavaCon
- 15. Never Give Up @marsinthestars @LavaCon
- 16. Never Give Up @marsinthestars @LavaCon
- 17. Never Give Up 5 Tenets of Tae Kwon Do •Perseverance •Integrity •Self Control •Courtesy •Indomitable Spirit: Never Giving Up @marsinthestars @LavaCon
- 18. Never Give Up @marsinthestars @LavaCon
- 19. Never Give Up Sometimes you get so distracted being afraid of giving up, you forget to keep going. @marsinthestars @LavaCon
- 20. Sharing Time! Tell the person next to you about a time you felt so frustrated with work, a project, a coworker, or a situation that you gave up. What happened when you gave up? @marsinthestars @LavaCon
- 21. How We Get to “Ah-Ha!” Let’s discuss a few ways to get out of a rut. @Speaker Hashtag @LavaCon
- 22. Treat Yo Self @marsinthestars @LavaCon
- 23. Treat Yo Self • Take a class • Take a vacation • Visit friends • Go to a conference • Read a book for fun • Read a book for work • Give yourself a break @marsinthestars @LavaCon
- 24. The Shower Principle @marsinthestars @LavaCon
- 25. My Ah-Ha Moments @Speaker Hashtag @LavaCon
- 26. My Ah-Ha Moments “Stop talking about content strategy, and start showing people how you can fix problems and make things better.” -Kate Kenyon, Bringing New Content Thinking to Old World Companies Confab Europe, 2014 @marsinthestars @LavaCon
- 27. My Ah-Ha Moments @marsinthestars @LavaCon Connected Company, by Dave Gray
- 28. Sharing Time! Tell your neighbor about some ah-ha moments that work for you. @marsinthestars @LavaCon
- 29. Takeaways We make sure the right content gets to the right people at the right time. In other words, we are responsible for finding the right way to communicate based on who the individual is. @marsinthestars @LavaCon
- 30. Takeaways Take advantage of the shower principle. @marsinthestars @LavaCon
- 32. Takeaways Pay attention to what you say, and to whom. •Complain to close friends (not at work). •Problem solve with coworkers. •Raise awareness with higher ups. @marsinthestars @LavaCon
- 34. Remember… “You’ve always had the power my dear, you just had to learn it for yourself.” - Glinda the Good Witch, The Wizard of Oz @marsinthestars @LavaCon
- 35. Thank you Let’s keep the conversation going! Marli Mesibov Mad*Pow mmesibov@madpow.com @marsinthestars @marsinthestars @LavaCon
Editor's Notes
- I came from agencies, where even the worst client you have internal support. It was exhausting – just 5 people. There were internal politics, stresses. We’d joke about bad clients – “$100/minute,” dinner out.
- But I loved it. We were always there for each other.
- I’ve been taught to dream big. I was ready to move on from small agency life, so when the opportunity came to try out Fidelity, a company of 40,000, I jumped at it.
- First day: lots of security. Very adult. Very grown up.
- Interview discussion – lots of problems to solve! I imagined it would just be huge responsibility, huge workload, but also fascinating and we would laugh together and joke together and work our butts off together – a bigger version of agency life. Instead…
- I ended up in Office Space. How did this happen? I had 7 managers. “we all come on for 6 months. I’ve been here 2 years. They don’t treat you like crap.” NOT A RINGING ENDORSEMENT!!
- We spent hours in meetings, doing nothing. Talking about nothing. I would look at a problem, unsure where to start with it. And when I brought it up in a meeting, people said…
- That’s not my job. We don’t have time for that, or budget for that. We were told to focus on this other thing instead. But it’s all interrelated (I said)! But it’s not my job, they said.
- Here’s the problem with “not my job.” When we say something isn’t our job, what we’re saying is that we can’t take ownership of it. We aren’t responsible for it.
- Fear is dangerous. It separates us from the things we care about. It isolates us, makes us less human. Fear is what makes us yell at one another, snap at a stranger for bumping into us, or honk at another car cutting us off.
- Jon Colman spoke at Confab last year, and he touched on the danger of fear. We can’t let fear overtake us.
- He also reminded us that we can overcome it. Talk about Sara’s talk, and MailChimp being courageous (not just being funny, but genuine)
- I fell into the trap of fear. Fear of giving up. Some kids had to work really hard in school. For me it was easy. I met my teachers early because my mom knew them. I read easily, I loved learning.
- But that meant I never learned to study. So when I got frustrated, as an 18yr old, I turned into a toddler. I threw tantrums, rather than step away from problems or admit I needed help. But I never gave up.
- Years of TKD
- More recently, years of Doctor Who – something always comes along, if you just keep plugging away.
- Heads down, pushing ahead is not the way to go. Being demoralized but “not giving up” is useless.
- Mike’s dinner party idea when I was depressed. Stop trying to fix it, and just step out of your own way.
- It almost doesn’t matter what you do – you just need to get away from the stress of the moment, and the problem that is causing the rut
- The moment House realizes something is ALWAYS when he’s doing something else. The subplot exists to allow the main character to make new connections.
- All hands Creative writing 10 things list
- If it’s not a good fit, break it! Care: Do: Think: Break. Be useful, nice, persistent, and explain why this is also their problem. Then do it again, and again, and again.
- Connected Company