How to Empower the future of UX Design with Gen AI
The State of UX in the UK: A Call for User-Centric Design
1. The State of UX in the UK
Nick Fine
UX Bournemouth 2016
@doctorfine
2. My UX Journey
1996 BSc (Hons) Psychology
2004 MSc Human Computer Interaction with Ergonomics
2009 PhD Human Computer Interaction, Personalisation
2010 User Experience Executive, LV=
2011 User Experience Consultant, Redweb
2013 Head of User Experience, SAS/MSLGROUP
2014 Lead User Experience Architect (contract), Virgin Media
2016 Lead User Experience Architect (contract), Camelot
2016 Lead User Experience Architect (contract), VML London
23. EVERYONE
WANTS TO BE
UX
visual designers
developers
art directors
creative directors
project managers
account managers
recruiters
social media managers
marketeers
technical directors
32. Name another career or
industry where the area
has no clear definition ?
The problem is:
What is UX?
33. Why is a commonly accepted
definition of UX so important?
• Talent management
Team building nightmares
• Role definition
Specialisation v generalisation
• Project practicalities
Matching skills to projects
• Ensure user centricity
It’s all about the user
40. I have experiences, I can do UX
I have a mind, I can do psychology
I have a hammer, I can do carpentry
I have a brain, I can do neurosurgery
I have a photoshop, I can do design
I have Axure, I can do UX
49. The Recent History of UX
HUMAN
FACTORS
ENGINEERS
INFORMATION
ARCHITECTS
USER
EXPERIENCE
CONSULTANTS
USER
EXPERIENCE
DESIGNERS
1980s 1990s 2000s 2010 2016
USER
RESEARCHERS
UX
DEVELOPERS
UX
STRATEGISTS
UX PROJECT
MANAGERS
DEMANDEXCEEDSSUPPLY
UX/UI
USER
EXPERIENCE
RESEARCHERS
60. DURING THE CALIFORNIA GOLD RUSH
THE PEOPLE WHO MADE THE MOST
MONEY WEREN’T THOSE DIGGING
FOR GOLD BUT THOSE SELLING PICKAXES
AND SHOVELS
1848–1855
Completely anecdotal, 2016
61. UX UX/UI
• User centric • Practitioner centric
• Facilitator and investigator • Expert
V
• Obsessed by tools• Obsessed by behaviour
• Insight driven solution • Best practice driven solution
• Involves users throughout • No user involvement
62. The UX Recession: UCD to DCD
HUMAN
FACTORS
ENGINEERS
INFORMATION
ARCHITECTS
USER
EXPERIENCE
CONSULTANTS
USER
EXPERIENCE
DESIGNERS
1980s 1990s 2000s 2010 2016
USER
RESEARCHERS
UX/UI
DESIGNERS
UX
DEVELOPERS
UX
STRATEGISTS
UX PROJECT
MANAGERS
UX PRODUCT
MANAGERS
DEMANDEXCEEDSSUPPLY
USER
CENTRIC
DESIGN
DESIGNER
CENTRIC
DESIGN
70. UX =
Requirement Gathering
Competitor & Market Analysis
Persona Development
Service Evaluation
Scamping
Wireframing
Prototyping
User testing
• Local (lab based)
• Remote (web based)
RESEARCH
INTERACTION DESIGN
VALIDATION
71. Requirement Gathering
Competitor & Market Analysis
Persona Development
Service Evaluation
Scamping
Wireframing
Prototyping
User testing
• Local (lab based)
• Remote (web based)
RESEARCH
INTERACTION DESIGN
VALIDATION
UX =
83. What does this mean?
• Designer centricity
• UX by proxy
• Unused and unloved
• No local insight
• Poor performance
• Bye bye ROI
= Good looking, awful UX
84. How can you
put the customer
at the heart of
everything you do
if you don’t talk
to them?
99. • research strategy
• test scripting
• information architecture
• workshop facilitation
• persona development
• remote user testing
• lab based user testing
• ethnography
• insight report writing
GAIN AND EXTEND
RESEARCH SKILLS
100. GAIN AND EXTEND
RESEARCH SKILLS
• Participate in user testing sessions
• Seek out research-specific mentorship
• Learn from Psychology graduates (BSc not BA)
• Get into Psychology and HCI literature searches