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SOCIAL MEDIA
Social Media is: the means of
interactions among people in which
they create, share, and exchange
information and ideas in virtual
communities and networks.
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 2
SOCIAL MEDIA: CREATE
Create original articles, videos,
images, memes, and jokes. Invite
the community to do the same
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 3
SOCIAL MEDIA: SHARE
Share resources, websites, quotes,
articles, videos, and comments from
community members and people in
related fields.
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 4
SOCIAL MEDIA: EXCHANGE
Exchange ideas and information
through conversations, discussions,
and questions with community
members.
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 5
SOCIAL MEDIA: EXCHANGE
Everything we do in social media is
one of three things:
• Creating
• Sharing
• Exchanging (conversation)
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 6
MAKE A PLAN
Good social media takes time.
• Set a monthly goal and hold yourself
accountable. (150 followers, 200 likes)
• Enjoy the conversation. If you’re not
enjoying it, your audience can tell (and
won’t follow).
• Set aside 2-3 hours each week to plan the
week’s posts. Then check in sporadically.
C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 7

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Social media

  • 1.
  • 2. SOCIAL MEDIA Social Media is: the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 2
  • 3. SOCIAL MEDIA: CREATE Create original articles, videos, images, memes, and jokes. Invite the community to do the same C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 3
  • 4. SOCIAL MEDIA: SHARE Share resources, websites, quotes, articles, videos, and comments from community members and people in related fields. C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 4
  • 5. SOCIAL MEDIA: EXCHANGE Exchange ideas and information through conversations, discussions, and questions with community members. C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 5
  • 6. SOCIAL MEDIA: EXCHANGE Everything we do in social media is one of three things: • Creating • Sharing • Exchanging (conversation) C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 6
  • 7. MAKE A PLAN Good social media takes time. • Set a monthly goal and hold yourself accountable. (150 followers, 200 likes) • Enjoy the conversation. If you’re not enjoying it, your audience can tell (and won’t follow). • Set aside 2-3 hours each week to plan the week’s posts. Then check in sporadically. C O P Y R I G H T M A R L I M E S I B O V , 2 0 1 5 7