Social media involves creating, sharing, and exchanging information and ideas through virtual communities and networks. It encompasses generating original content like articles and videos, sharing resources from the community, and engaging in discussions. Effective use of social media requires setting goals, devoting regular time to planning posts, and enjoying conversations with your audience.

2. SOCIAL MEDIA
Social Media is: the means of
interactions among people in which
they create, share, and exchange
information and ideas in virtual
communities and networks.
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3. SOCIAL MEDIA: CREATE
Create original articles, videos,
images, memes, and jokes. Invite
the community to do the same
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4. SOCIAL MEDIA: SHARE
Share resources, websites, quotes,
articles, videos, and comments from
community members and people in
related fields.
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5. SOCIAL MEDIA: EXCHANGE
Exchange ideas and information
through conversations, discussions,
and questions with community
members.
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6. SOCIAL MEDIA: EXCHANGE
Everything we do in social media is
one of three things:
• Creating
• Sharing
• Exchanging (conversation)
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7. MAKE A PLAN
Good social media takes time.
• Set a monthly goal and hold yourself
accountable. (150 followers, 200 likes)
• Enjoy the conversation. If you’re not
enjoying it, your audience can tell (and
won’t follow).
• Set aside 2-3 hours each week to plan the
week’s posts. Then check in sporadically.
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