1. Margaret Churchill
Home Address : Jalan Riau, Komplek PerumahanTeladan 14.
Tampan, PayungSekaki, 28292
Pekanbaru, Riau
Mobile Phone Number : +601123448006
Skype : Margaret.churchill04
LinkedIn : Margaret Churchill (http://goo.gl/m7RQpW)
E-mail : margaret.churchill@hotmail.com
Nationality : Indonesian (A9374911)
*visa status : working permit Needed
Availability : 1 Month notice
Expected Salary : SGD 2800 - SGD 3500 *Negotiable
Summary of Qualification
Digital Marketing Experience with 2 - 3 years qualification, mainly in charge for
 Digital Marketing;
 Specialize at Media Buying/Performance marketing
 Campaign Management and Optimization
 Data Analyst
 Reporting
 Digital Marketing Director
EXPERIENCES
 Seasun Inc & Kingsoft Sdn. Bhd.
o Digital Marketing Team Lead (February 2015 - Current)
 Quarterly and Monthly budgeting with Global Marketing Team.
 Performing as Media Buyer; Finding new medias, Negotiate, Execute and
Optimizing, Reporting.
 Performing Campaign's optimizer; A/B testing,campaign management and
ads optimization with multiple platforms.
 Performing Data analyst for overall execution optimization decision;
 Working togetherwith product team for ROI and overall optimization
 Performing overall project report, quarterly, monthly, weekly and daily report
to Digital Marketing Director.
 Taking responsibility to working togethercontent management planning for
Social media team
o Reason for leaving: Looking for a new opportunity
o Last salary withdrawn: 2600
 ChangYouMySdn. Bhd (November 2013 – March 2014)
A member of Sohu Group
o Online Marketing executive
- Taking Responsibility on ASEAN market
- Performing Marketing Planning, Budgeting and execution for ASEAN market
- Performing overall analysis report to the Digital Marketing Manager
- Performing Media buying or media affiliate on demand site
- Performing as campaign management and optimizer
- Performing as data analyst
- Performing social media planning and execution for ASEAN
o Reason for leaving:Company Shifting their business
o Last salary withdrawn: 2500
ACHIEVEMENT

2.  Handling a digital marketing project as a Team Leader; Leading Performance Marketing for 2 years
and continuing for NA, Oceania, EU.
 Top 50 new free, grossing and games for US, AU, NZ, CA, UK, Android and IOS
 Maintain stable 55% - 65 % ROI through ads optimization
 Handling market testing and launching for SEA and US market
 With 8000 installs via Facebook
 With 20% - 40% of retention rate
SKILLS
Digital marketing
 Media Buying; Negotiation and closing deal
 Data analyst,data mining
 Campaigns Management; optimizing, SEO SEM, Display, Video
 Analytic tools (GA, appsflyer, Adjust,etc).
 Knowledge of data analysis; ROI, CVR, ARPU, ARPPU, etc.
 Knowledge of Facebook, Google ads, RTB, DSP, Native, Affiliate
 Knowledge of CPM/eCPM/oCPM, CPC/PPC/eCPC, CPI/eCPI, CPA
 Knowledge of Retention Rate, ARPU, ARPPU, etc.
 SDK integration
 Creatives planning and execution for optimizing
 Analyzing, Planning, Forecasting, Strategist and execution as well control effort
 Marketing Research Skill
 Microsoft Offices
EDUCATION BACKGROUND
 2011 – 2013 Monash University Sunway Campus (Business and Commerce: Double Major on
Marketing and Management)
 2010 - 2011 Victoria University (Business: Degree on marketing and international marketing)
 2008 – 2009 Canadian International Matriculation Program (College: Diploma on Business)
 2005 – 2008 Santo Albertus high school
REFERENCE
Jo Chin
Jochin@kingsoft.com.my
Digital Marketing Director of Kingsoft/Seasun.
Selina Kooi
selina@kingsoft.com.my
HR Manager of Kingsoft. Sdn. Bhd.