SlideShare a Scribd company logo
Web: www.organicmarketing.space
Email: padmini.murthy@organic-marketing.space
LinkedIn: https://www.linkedin.com/in/padminimurthy/
Phone: 408-219-4806
OUR MISSION
We help start-ups in emerging technologies think about Marketing
organically.
Organic because the story of your product or service needs to be simple,
original, and compelling.
Organic because your story needs to be ‘noise free’.
From marketing strategy to marketing execution, we cover the entire gamut. Our approach
is experimentative with a laser sharp focus on your overall goal.
ACCELERATOR EXECUTION PROGRAM TRACKS
PRODUCT MARKET FIT
WITH BRANDING AND
PR FOR SOFT AND
HARD LAUNCH
CONTENT MARKETING AND
SOCIAL MEDIA
DEMAND GENERATION AND
DIGITAL
MARKETING WITH
ANALYTICS
Market Sizing, Persona and
Segmentation
Study
Business Plan and Marketing Plan
Creation
Messaging Matrix, PR and
Pitch Deck
List Building
Email Campaign Execution
Lead Generation + Analytics
Stack Gap Analysis
Demand Generation Nurture Gaps
MQL SQL Goal Setting and Workflows
Digital Marketing Programs
Content Syndication
SEO
Thought Leadership Content
Sales Enablement Content
Product Marketing and Visual Content
PRODUCT MARKET FIT AND GLOBAL LAUNCH
Duration – 8 Weeks
LAUNCH AND POST LAUNCH
Launch Plan Management
PR and Traction Modulation
Social Media Management
Content + Messaging
Brand Building
Event Marketing
Digital Marketing and
Analytics
Product Definition
Customer, Persona and Market
Analysis
Competitive Analysis
Business Plan Creation
PROGRAMSIDEA FIT ANALYSIS
1 2 3
SALES FUNNEL, DEMAND AND LEAD GENERATION
Duration – 8 Weeks
ANALYTICS AND GAP TRACKS
MQL and SQL Definition
Inside Sales Initiation
Lead Generation Alignment
Technology and Tools
Research
Setup and Training
PROGRAMSSTACK ANALYSIS
1 2 3
MQL, SQL, Gap Analytics
SEO and Inbound Lead Health
Program Recommendation Report
CONTENT MARKETING
Duration – 8 Weeks
SALES ENABLEMENT CONTENT
Product Sheets
Demo Videos
Infographics
Explainer Videos
Blogs
White Papers
E-books
Web Content
PROD CONTENTTHOUGHT LEADERSHIP CONTENT
1 2 3
Battle Cards
Product Decks
Customer Success Stories
3 98 2
WEEKS TO
TRACTION
KEY
PROGAM
COMPONENTS
PROGRAM
DELIVERABLES
POSSIBLE
INVESTOR
INTRODUCTIONS
PROGRAM LOGISTICS
3
TYPES OF MARKETING
EXECUTION
ACCELERATOR
PROGRAMS
3K
PROGRAM DELIVERABLES BASED PRICING
DIGITAL
MARKETIN
G
CONTENT
DEMAND
GEN &
ANALYTICS
LAUNCH
GLOBAL +
US
3K 3K 3K
Idea Fit
Programs
Budget and Plan
Management
Marketing Stack
Setup
Nurture Programs
Analytics
Product Marketing
Sales Enablement
Thought
Leadership
Ads and Content
Syndication
SEO
Analytics
HOURLY CONSULTING PACKAGE PRICING FOR COMBINATION
PROGRAMS
160 HOURS
80 HOURS40 HOURS
3.5K 7.5K 14.5K
START-UPS THAT TRUST US
WHAT OUR CUSTOMERS SAY
DEEPAK GOYAL
HEAD OF PRODUCT,
CREWMACHINE
RUTESH SHAH
FOUNDER AND CEO,
QMETRY
BAKER NANDURU
FOUNDER AND CEO,
DELIGHTERR
RAVI VADREVU
FOUNDER AND CEO,
MEED, KRIYA AI
“Organic Marketing figured
CrewMachine’s branding needs
and product-market fit very
quickly. They took the
ownership of everything – right
from the website, visual and
featured content, go-to-market
messaging and pricing strategy.
We highly recommend Organic
Marketing to take your start-up
off the ground with their start-up
package kit.”
“Organic Marketing lived up to
its mission of helping us rethink
Marketing for QMetry. We
learned that every product’s
journey begins with creating the
product-market fit and they
honed in on our exact target
audience for test automation,
test management, and test
analytics suite. They brought in
growth, momentum, traction
and thought leadership with
content and a masterful story.”
“Organic Marketing planted
the seeds for Kriya AI. Kriya
emerged out of their clients’
burning need for lead
generation and Organic
Marketing helped to
crystallize our overall
positioning as a marketplace
for freelancers with
technology driven by AI. We
highly recommend them.”
“Organic Marketing helped to
derive the key value
propositions for Delighterr in
a very systematic way. These
value propositions were a
foundation for Delighterr’s
overall marketing strategy.
We highly recommend them
for every product startup that
is trying to figure the why
before the how.”
ABOUT PADMINI MURTHY
Before founding Organic Marketing, Padmini ran growth marketing
initiatives for start-ups in cloud and container management, e-commerce
and mobility. She has taken products to market with successful funding
and exit strategies.
She is currently focused on growth marketing initiatives, and demand
generation strategy + execution, and product-market fit. She has
expertise in building all types of marketing content like case studies,
videos, white papers, blogs, infographics et al.
She is extremely hands-on with most marketing technology stacks that
are required for marketing automation, CRM, website development and
design, project management and collaboration, SEO and performance
management, content marketing, list building, social media, asset and
resource management.
THE OM CONTENTHON PROGRAM
Duration – 6 weeks
SALES ENABLEMENT
CONTENT
• 10 blogs
• 1 explainer video
• 1 white paper
THOUGHT
LEADERSHIP CONTENT
WEB CONTENT
REFRESH WITH SEO
• Pitch Deck
• Product FAQ
• Any other relevant product
content
• Website copy refresh
• Keyword analysis
• Tagging and tracking
keyword density
• Analytics
THE OM CONTENTHON PROGRAM
Duration – 8 weeks
SALES ENABLEMENT
CONTENT
• 12 Blogs
• 1 Explainer Video
• 1 White Paper
• 1 Infographic
THOUGHT
LEADERSHIP CONTENT
WEB CONTENT
REFRESH WITH SEO
• Pitch Deck
• Product FAQ
• 1 Min Demo Video
• Any other relevant product
content
• Website copy refresh
• Keyword analysis
• Tagging and tracking
keyword density
• Analytics and
recommendations
• Web copy revisit based
on performance
THE OM CONTENTHON STACK
Duration – 6 weeks
ANALYTICSSEOCMS
CONTENTTHON PRICING
8 WEEKS
RUN
6 WEEKS
RUN
2K 3K

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Organic Marketing Marketing Accelerator Execution Program

  • 1. Web: www.organicmarketing.space Email: padmini.murthy@organic-marketing.space LinkedIn: https://www.linkedin.com/in/padminimurthy/ Phone: 408-219-4806
  • 2. OUR MISSION We help start-ups in emerging technologies think about Marketing organically. Organic because the story of your product or service needs to be simple, original, and compelling. Organic because your story needs to be ‘noise free’. From marketing strategy to marketing execution, we cover the entire gamut. Our approach is experimentative with a laser sharp focus on your overall goal.
  • 3. ACCELERATOR EXECUTION PROGRAM TRACKS PRODUCT MARKET FIT WITH BRANDING AND PR FOR SOFT AND HARD LAUNCH CONTENT MARKETING AND SOCIAL MEDIA DEMAND GENERATION AND DIGITAL MARKETING WITH ANALYTICS Market Sizing, Persona and Segmentation Study Business Plan and Marketing Plan Creation Messaging Matrix, PR and Pitch Deck List Building Email Campaign Execution Lead Generation + Analytics Stack Gap Analysis Demand Generation Nurture Gaps MQL SQL Goal Setting and Workflows Digital Marketing Programs Content Syndication SEO Thought Leadership Content Sales Enablement Content Product Marketing and Visual Content
  • 4. PRODUCT MARKET FIT AND GLOBAL LAUNCH Duration – 8 Weeks LAUNCH AND POST LAUNCH Launch Plan Management PR and Traction Modulation Social Media Management Content + Messaging Brand Building Event Marketing Digital Marketing and Analytics Product Definition Customer, Persona and Market Analysis Competitive Analysis Business Plan Creation PROGRAMSIDEA FIT ANALYSIS 1 2 3
  • 5. SALES FUNNEL, DEMAND AND LEAD GENERATION Duration – 8 Weeks ANALYTICS AND GAP TRACKS MQL and SQL Definition Inside Sales Initiation Lead Generation Alignment Technology and Tools Research Setup and Training PROGRAMSSTACK ANALYSIS 1 2 3 MQL, SQL, Gap Analytics SEO and Inbound Lead Health Program Recommendation Report
  • 6. CONTENT MARKETING Duration – 8 Weeks SALES ENABLEMENT CONTENT Product Sheets Demo Videos Infographics Explainer Videos Blogs White Papers E-books Web Content PROD CONTENTTHOUGHT LEADERSHIP CONTENT 1 2 3 Battle Cards Product Decks Customer Success Stories
  • 7. 3 98 2 WEEKS TO TRACTION KEY PROGAM COMPONENTS PROGRAM DELIVERABLES POSSIBLE INVESTOR INTRODUCTIONS PROGRAM LOGISTICS 3 TYPES OF MARKETING EXECUTION ACCELERATOR PROGRAMS
  • 8. 3K PROGRAM DELIVERABLES BASED PRICING DIGITAL MARKETIN G CONTENT DEMAND GEN & ANALYTICS LAUNCH GLOBAL + US 3K 3K 3K Idea Fit Programs Budget and Plan Management Marketing Stack Setup Nurture Programs Analytics Product Marketing Sales Enablement Thought Leadership Ads and Content Syndication SEO Analytics
  • 9. HOURLY CONSULTING PACKAGE PRICING FOR COMBINATION PROGRAMS 160 HOURS 80 HOURS40 HOURS 3.5K 7.5K 14.5K
  • 11. WHAT OUR CUSTOMERS SAY DEEPAK GOYAL HEAD OF PRODUCT, CREWMACHINE RUTESH SHAH FOUNDER AND CEO, QMETRY BAKER NANDURU FOUNDER AND CEO, DELIGHTERR RAVI VADREVU FOUNDER AND CEO, MEED, KRIYA AI “Organic Marketing figured CrewMachine’s branding needs and product-market fit very quickly. They took the ownership of everything – right from the website, visual and featured content, go-to-market messaging and pricing strategy. We highly recommend Organic Marketing to take your start-up off the ground with their start-up package kit.” “Organic Marketing lived up to its mission of helping us rethink Marketing for QMetry. We learned that every product’s journey begins with creating the product-market fit and they honed in on our exact target audience for test automation, test management, and test analytics suite. They brought in growth, momentum, traction and thought leadership with content and a masterful story.” “Organic Marketing planted the seeds for Kriya AI. Kriya emerged out of their clients’ burning need for lead generation and Organic Marketing helped to crystallize our overall positioning as a marketplace for freelancers with technology driven by AI. We highly recommend them.” “Organic Marketing helped to derive the key value propositions for Delighterr in a very systematic way. These value propositions were a foundation for Delighterr’s overall marketing strategy. We highly recommend them for every product startup that is trying to figure the why before the how.”
  • 12. ABOUT PADMINI MURTHY Before founding Organic Marketing, Padmini ran growth marketing initiatives for start-ups in cloud and container management, e-commerce and mobility. She has taken products to market with successful funding and exit strategies. She is currently focused on growth marketing initiatives, and demand generation strategy + execution, and product-market fit. She has expertise in building all types of marketing content like case studies, videos, white papers, blogs, infographics et al. She is extremely hands-on with most marketing technology stacks that are required for marketing automation, CRM, website development and design, project management and collaboration, SEO and performance management, content marketing, list building, social media, asset and resource management.
  • 13. THE OM CONTENTHON PROGRAM Duration – 6 weeks SALES ENABLEMENT CONTENT • 10 blogs • 1 explainer video • 1 white paper THOUGHT LEADERSHIP CONTENT WEB CONTENT REFRESH WITH SEO • Pitch Deck • Product FAQ • Any other relevant product content • Website copy refresh • Keyword analysis • Tagging and tracking keyword density • Analytics
  • 14. THE OM CONTENTHON PROGRAM Duration – 8 weeks SALES ENABLEMENT CONTENT • 12 Blogs • 1 Explainer Video • 1 White Paper • 1 Infographic THOUGHT LEADERSHIP CONTENT WEB CONTENT REFRESH WITH SEO • Pitch Deck • Product FAQ • 1 Min Demo Video • Any other relevant product content • Website copy refresh • Keyword analysis • Tagging and tracking keyword density • Analytics and recommendations • Web copy revisit based on performance
  • 15. THE OM CONTENTHON STACK Duration – 6 weeks ANALYTICSSEOCMS