This is a brief introduction to our company, Search Academy

1. The Search Academy Introduction - Matthew Collis © THE SEARCH ACADEMY 2009

2. A Centre of Excellence in Helping Companies Get Found on The Internet Founded Australia, August 2008 Mission to get 100% independent search knowledge to advertisers in the most productive and economic fashion Experience across multiple regions, languages, currencies, vertical markets, and campaign goals Integrated SEO / PPC / Social strategy and implementation Consultancy service providing experts directly within your marketing team The Search Academy

3. Finance Classifieds Retail Travel Technology / Entertainment Agencies Companies we have helped

4. We ONLY focus on Search Marketing – we do not pretend or try to be an expert in other fields. “Search Marketing” includes PPC, SEO, Social Media plus any traffic that comes through the Search Engine Results Page (SERP) PLUS, any products sold by Search Engines, e.g. Content Network, Placement Targeting, Yahoo RAIS, Premium Placement PLUS, any integration strategies with other media, e.g. TVC, Radio, Print, Display Media, and Social Media We collaborate with leading experts in other fields to bring our clients best-of-breed, fully-integrated experience Australia and New Zealand–based campaigns targeting global users What We Do

5. Problem – results good over 12 months, but want independent, objective view of their campaign Solution – The Search Academy conduct a campaign audit, and implementation of various optimisations Results – 78% lower CPC, 70% more clicks, led to additional $2 MILLION revenue that quarter PPC Case Study - Airline

7. Rank #1 for “mortgages”

9. Building or development of PPC campaigns Ongoing management of PPC campaigns SEO audits, keyword research, recommendations, strategy, link-building, blogs, sitemaps, content guidelines, site restructures PPC / SEO activity and performance reports PPC / SEO forecasting and strategy Consultant activities

10. Low risk – you retain IP within your business. No full-time employment management and you save on HR overheads 100% independent – you are given clear, unbiased recommendations on technology, media budgets, and search engine products right for your business Efficient – you receive best practice developed from multiple campaigns and business environments Transparent – you work direct with your search consultant and receive monthly activity statements Flexible – you have the choice to vary your resource levels, paying only for what you need Quality assured – your project is supervised by a senior team member at Search Academy Strong Performance – you receive regular analysis, insights, and recommendations Integrated – with your team, business goals, media agencies, search engines or other 3rd parties Benefits

11. Thank You Matthew Collis 0424 243196 matt@thesearchacademy.com.au