Vijay Goud Guttaprakka has over 1 year of experience in digital marketing and analytics. He has expertise in managing Google AdWords campaigns, performing keyword research, and analyzing campaign data using Google Analytics. Currently working as a Digital Marketing Analyst at Adathon Software, his responsibilities include creating, implementing, tracking, and optimizing paid search campaigns to improve website exposure and meet desired CPA levels. He has a bachelor's degree in engineering and training in Google AdWords, social media marketing, and Google Analytics.

1. VIJAY GOUD GUTTAPRAKKA
Contact: 9032148923 / 9705730877; E-Mail: guttaprakkavijay@gmail.com
Digital Marketing Analyst 1+YEARS
Google Adwords / Social Media Marketing
CAREER RECITAL
More than 1 years of comprehensive experience in Digital Marketing and Analytics with leading initiatives to
increase organizational effectiveness in fast-paced environments with changing priorities. Possess
exceptional interpersonal and communication abilities combined with strong analytical expertise; collaborate
with team and motivate toward project completion
PROFESSIONAL SUMMARY
 1 year two Months experience in Digital Marketing.
 A solid background in managing relevant Keywords.
 Bidding strategies and measuring success of online marketing to ensure ROI.
 Build strong relationships with customers and educate them on new product.
 Provide customer service to Google's advertisers and manage client advertising accounts by
responding to their queries.
 Monitor competitor activities at regular intervals and act accordingly.
 Experience in Creating & Managing all campaigns to optimize brand recognition & ROI.
 Detailed understanding of MS Office, AdWords Editor and other various online marketing tools.
 Effective communication skills and adept at working high pressure environments.
 Well versed with Google AdWords & social media marketing.
 Adroit of learning new things in Online marketing.
 Well-versed in identifying market trends and customer needs to create highly-targeted marketing
campaigns.
 Social Media Marketing excelling at leveraging the power of social media networks to boost brand
loyalty and visibility.
AREAS OF EXPERTISE
● Google AdWords
● Setup PPC campaigns on
different search engines
● Good at keyword research.
● Expertise in analyzing the
data using the analytic tools
like Google Analytics to
improve the exposure of the
campaign and performance
of the website
● Excellent data analysis
skills
● Ability to communicate
results to management
● Google Analytics Custom
Reports
● Conversion Tracking &
Optimization
 Keyword traffic estimates
and analytics analysis.
 Analyze detailed data
including CPC,
impressions, CTR and
conversions to reach desired
CPA levels, increase ROI
and increase lead
generation.
ACADEMICS
Graduation from TRR ENGINEERING COLLEGE in 2014
Intermediate in MPC from SRI CHAITANYA JUNIOR COLLEGE in 2010
SSC from MANJEERA HIGH SCHOOL School in 2008
TRAININGS
 Google AdWords
 Social Media Marketing
 Google Analytics

2. PROFESSIONAL EXPERIENCE
Digital Marketing Analyst, ADATHON software and Advertising PVT LID HYD(July 2015-Persent)
 Creating, implementing, tracking, analyzing and optimizing paid Search campaigns
 Develop, recommend and execute proposal, account and campaign strategy
 Keyword traffic estimates and analytics analysis
 Responsible for PPC Vendor ad copy creation, keyword research
 Email Ads ,Display Ads and placements to target websites for more Conversions
 Managing the budgets of campaigns based on their performance and Quality Score
 Analyse performance of Customer’s portfolio of paid search marketing campaigns
PERSONAL DOSSIER
Date of Birth: 17th OCT1992
Linguistic Proficiency: English, Hindi and Telugu
Preferred Location: Hyderabad
DECLARATION
I am confident of my ability to work in a team. I hereby declare that the information furnished here is true to
the best of my knowledge.
PLACE : Hyderabad
DATE : [Vijay goud. G]