1. BARBARA
HODDÉ
Digital Marketing Manager
INFO / CONTACT
PROFILE
Management
Communication
Marketing
Sales
Creativity
SKILLS
LANGUAGES
INTERESTS
#Digital #Content #SocialMedia
#Travel #Books #Movies
MS Office
Social Media
SEA
Analytics
SEO
Wordpress
HTML / CSS
Photoshop
Indesign
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French
English
Spanish
Chinese
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25/01/84
+33 (0)6 13 40 13 31
hodde.barbara@gmail.com
linkedin.com/in/barbarahodde
@b_hodde
92200 Neuilly-sur-Seine
SUMMARY
“ For more than 5 years I have been in charge, on various levels, of planning and
managing communication, marketing and sales goals among international teams. With
my specialization in digital business (with my recent MBA), I have enriched my profile with
the ability to optimize a global strategy with the wide range of web tools available, which
allows for precise measuring and adapting of operations. ”
PROJECTS / VOLUNTEERING
DIGITAL MARKETING & COMMUNICATION Nov.
2015 to present
Volunteering at Enfance et Partage, a French national non-profit organization • Social
Media Strategy, Adwords, Google Analytics
DIGITAL STRATEGY (MBA) Dec. 2015 to present
Solart, Cultural Startup • Business Model, UX, UI and Digital Strategy
ONLINE FLAGSHIP CREATION (MBA) Nov. to Dec. 2015
Chloé, Luxury Fashion Brand. Digital Project Management, E-commerce, UX and
Responsive Design
MOBILE SITE REVAMP (MBA) October 2015
Yves Saint Laurent Beauty, Luxury Cosmetics. Digital Project Management, E-commerce
and Mobile Design
FUNDRAISING / CORPORATE COMMUNICATION Aug. 2009 to Oct. 2011
Cultural Care Kids First Foundation, partner foundation for non-profits working with
children throughout the world
EXPERIENCE
BUSINESS DEVELOPPER Jul. 2014 to Sept. 2015
EF, Paris • Leader in International Language Travel and Education
• Sell academic and language programs across a great range of destinations
• Help promote and develop marketing activities (Social Media, Emailings, Partnerships,
Events)
• Take full ownership of direct sales in Normandy and reach sales targets
• Achieve excellent customer service by responding client queries and advising
customers on EF programs
SALES & MARKETING MANAGER Aug. 2009 to Oct. 2011
EF/Cultural Care Au Pair, Paris • Leader in International Language Travel and Education
• Develop and grow the market by implementing a strategy for growth (sales increase:
+92% in 2010 vs. 2009 and +65% in 2011 vs. 2010)
• Develop marketing plans and implement marketing and public relations strategy
• Hire, manage and motivate staff and local representatives around the country
• Develop and foster relationships within a global organization
• Provide guidance, professional development and support to the team
• Negotiate and manage budget (€155k in 2010, €240k in 2011, €335k in 2012)
INTERNAL COMMUNICATION JUNIOR MANAGER Jan. to June 2009
Starwood Hotels & Resorts, Paris • Africa and Indian Ocean Area
• Updating the Le Méridien, Sheraton and St Regis’s directors network with the latest
corporate news
• Write speeches
• Assist in internal event planning

2. BARBARA
HODDÉ
Digital Marketing Manager
CERTIFICATIONS
Google Analytics IQ
Feb. 2016
Twitter Flight School
Jan. 2016
REFERENCES
Emilie Ferré
School Director at EF Capetown
emilie.ferre@ef.com
Eylin Tettenborn
Sales Director at EF Cultural Care
eylin.tettenborn@ef.com
Judd Liebman
Former VP at EF Cultural Care
judd.liebman@gmail.com
Katherine Johnstone
Press Attache at Atout France
katherine.johnstone@atout-
france.fr
NB: Parental leave 2012-2014
PR & COMMUNICATION JUNIOR MANAGER Jan. to June 2009
A Chacun Son Image, Paris. Communication agency specialized in the Travel and Leisure
industry
• Write press releases and press kits
• Planning of press trips, fashion trips and media events
• Supervise a press trip to the Maldives: group of 6 journalists, strategic preparation
beforehand, on-site operational logistics, follow-up afterward for publications
PR & COMMUNICATION ASSISTANT May to Dec. 2008
CCIP, Paris. Paris Chamber of Commerce and Industry
• Plan press conferences (hosting high-profile political leaders, CEOs and journalists)
• Write a daily summary of the political and economical news sent internally
• Media placement
• Write press releases and press kits
PR & COMMUNICATION ASSISTANT Sept. 2007 to March 2008
Atout France North America, New York. The France Tourism Development Agency
• Direct contacts with and assistance to American journalists
• Coordination with the regional and local tourism boards all around France
• Assist in the planning of prestigious events in New York and media tours throughout the
USA
• Assist in writing press releases and newsletters
• Update the Press corner on the Atout France website
EDUCATION
MBA DIGITAL BUSINESS & MANAGEMENT 2015-2016
HETIC, Paris • Web and mobile Marketing/Communication, Digital Project Management,
E-Commerce
BACHELOR IN COMMUNICATION 2004-2007
University of Paris 8 • Major in “Media Relations”