This document provides a summary of an individual's professional experience and qualifications. The individual has extensive experience in business expansion, marketing, strategic partnerships, and leadership. Areas of expertise include business growth strategies, marketing, partnership development, revenue generation, and public speaking. Notable roles include consulting to help companies expand revenue, partnerships, and leads through marketing and business development. The individual also has experience leading teams and business units to achieve significant growth.
Becoming an Inclusive Leader - Bernadette Thompson
Anne LeBoutillier resume 2015
1. A dynamic and diversely experienced business expansion professional offering strategic mar-
keting, lead generation, and partnership identification and development.
Helping companies by identifying strategies and applying tactics to build sales opportunities,
improve conversion rates, develop brand awareness, win and retain customers.
A passionate and energetic business leader whose expertise has resulted in rapid and sus-
tainable growth for companies in wide variety of technology oriented B2B markets.
INTRODUCTION
Board Member, Treasurer of SACAC: Singapore Counselling, Sports and Community Organization
Active Member, Former Board Member of the American Association of Singapore
Created (2003) and continue to lead a bi-monthly telecom/IT industry leader networking organization; membership of 700
Master of Ceremony for American Chamber of Commerce business community events
Master of Ceremony for British Chamber of Commerce business community events
Active member of Thunderbird Alumni Association, former Board Member of Asia/Pacific Alumni Council
COMMUNITY LEADERSHIP
Business Growth Strategies
Business Expansion, Business
Development Execution
B2B Marketing Strategies,
Messaging, Positioning, Pricing
Strategic Alliances
Sales Pipeline Growth - In/Out-
Bound Lead Generation
Branding and Awareness -
Digital Campaign Management
Partnership/Channel Identifica-
tion and Development
Digital/Social Media Strategy,
Execution, Tracking
Press, Media Relations
Customer Acquisition and
Retention
Budget management
Presentation and Public
Speaking
Global Network, Strong
Relationships
Telecom Industry Leadership
EXPERTISE
CTP CONSULTING SERVICES Business Expansion Consulting
Maximize revenue growth and lead generation through partnership identifi-
cation and development, customer retention programs, in-bound market-
ing, branding, awareness building and thought leadership campaigns for
small to medium sized businesses. Business expansion strategy & tactics,
Partnerships, Revenue/Lead growth, Digital media
Detailed information on clients, deliverables and results is provided on page 2.
TERRAPINN PTE, LTD B2B Media Firm: Conferences and Events
As GM for Telecoms and Media Business Unit: Led team to 135% growth
in sponsorship revenue, 230% growth in delegate revenue and 200% im-
provement in customer retention rates over an 18 month period; created
and co-hosted “Terrapinn Live” weekly radio show, driving relationships,
awareness, loyalty and a consistent educational component to the busi-
ness. P&L, Team mentor/leader, Strategic alliances/Partnerships, Reve-
nue growth, Sales/Marketing strategies, Press/Media relations
T SOJA & ASSOCIATES Telecom Research and Analysis Firm
As Regional Director Asia Pacific: Established the regional office and in-
creased the region’s revenue contribution from 10% to 35% of global rev-
enue within the 1st
year of operation; Frequent guest on BBC, CNBC and
Bloomberg providing telecom market analysis, and key-noted or chaired
industry conferences globally on behalf of the company. Public speaking,
Market strategy, Revenue growth, P&L, Channel development
AT&T/TYCO SUBMARINE SYSTEMS Fiber Optic Networks Group
As Regional Director of Marketing and Business Development: Established
the campaign for new, non-traditional sources of revenue, which grew to
80% of total sales within one year of launch. PR, Regional marketing and
corporate communications strategy, lead generation, budget, channels
Prior to Tyco purchase: Strategic Marketing/Business Development Direc-
tor - AT&T Labs; Global Product Manager - AT&T Submarine Systems;
Business Development Manager - AT&T International Operations Division
U.S. GOVERNMENT Central Intelligence Agency
As Operations Officer: Specialized in counterterrorism, counterintelligence
and political/economic intelligence reporting, and was trained in clandes-
tine service operations and paramilitary operations. Graduate of FTC, May
1987; Graduate of SOTC, Nov 1986. Authorized to Top Secret clearance.
CAREER
ON AIR
Watch as Anne provides analytical
expertise in an interview addressing
Singtel’s regional market growth.
Listen as co-hosts Scott Draghon and
Anne LeBoutillier bring you a lively
and informative talk radio show.
PAGE 1 OF 2
+65-9626-4424
anne@adlinfo.biz
Anne Dellos LeBoutillier
Business Expansion, Revenue Generation,
Partnerships and Alliances, Executional Marketing,
Business Strategy, Presentation & Public Speaking
2. Anne Dellos LeBoutillier
CTP CONSULTING HIGHLIGHTS
CTP provides business launch and business expansion services for technology orient-
ed B2B companies. Using well established expertise in B2B marketing, pre-sales/
business development and strategic partnering, coupled with outstanding regional
and global business relationships, Anne has demonstrated significant success in sales
pipeline development and the identification and realization of new revenue opportuni-
ties for clients.
The duration of service is tailored to business requirements, but will typically initiate
as a 9-12 month contract (recurring on request/agreement as denoted *).
Ocean Specialists, Limited US-based Advisory Firm—12 month contract
Global Head of Marketing/Business Development: Introduce and implement
new strategies for traditional/digital marketing, branding/awareness campaign,
business development/strategic alliance initiatives to support pipeline and reve-
nue growth from traditional telecom market and emerging oil & gas market.
Results: Rapid development of new leads via events and awareness strategy;
digital and social targeting initiative generated immediate improvements in re-
ferral programs and website analytics. Identified critical partnership prospects to
support immediate need for introductions to oil & gas opportunities.
Global Marine Systems Limited* UK-based Subsea Cable Engineering Firm
- 24 month contract
Global Head of Marketing/Lead Generation: Direct and manage all traditional/
digital marketing, pre-sales and lead generation initiatives to support pipeline
development and revenue growth for expansion into Oil & Gas sector.
Results: Marketing/Lead Generation strategy produced 150% increase in bids
to the oil & gas market. Website re-design led to session duration increases
from 00:53 to 06:26, and digital targeting/content/partner and referral initia-
tives further improved interest and leads from oil & gas market. SEO campaign
resulted in first page/first position ‘search’ results for all (10) key terms.
Decisive Media* UK-based Digital Media Firm—24 month contract
Regional Business Head: Direct business re-launch in Asia Pacific; set budget/
strategy, promote and sell interactive SaaS platforms for B2B lead generation
and marketing applications; develop in/out-bound leads and close sales.
Results: Doubled revenue targets in first 3 months of assignment and achieved
regional profitability in first year of operations through re-messaging of product
capabilities and improved targeting of lead generation and sales prospects.
Questex Media* US-based Media/Events Company—18 month contract
Regional General Manager: Direct strategy, budget and staffing for business
expansion into hospitality and travel events and digital media business.
Results: Generated new revenue of US$500k in highly competitive hospitality
business environment; judiciously controlled budget to achieved profitability in
first year of operation for business unit launch.
M3Com US-based Telecom Network Provider—9 month contract
Managing Director: Administer and manage business strategy, partner devel-
opment, budget and staffing for network provisioning business re-launch into
Asia.
Results: Generated over US$4.5m in revenue and $12m in sales pipeline poten-
tial over 6 month period for M3Com B2B telecom network services.
Sound Initiatives Singapore-based B2B Media firm - 9 month contract
Acting CEO: Lead re-launch of regional business leaders forum attracting CxO’s
from Financial, FMCG, IT, Sports and other industries.
Results: Returned the financially distressed Sound Initiatives media group to
profitability in less than 6 months; achieved $300k new revenue over 5 month
planning cycle.
Global MBA
Thunderbird - School of Global
Management
Marketing Curriculum; Student Body
President; C. Howard Fellowship recipi-
ent (full tuition)
Bachelor of Arts - Political Science/
International Relations
University of Illinois
Minors in International Economics and
French; US Legislative Merit Scholarship
recipient (full tuition)
EDUCATIONCTP CONSULTING HIGHLIGHTS
PAGE 2 OF 2
RESULTS
RESULTS
RESULTS
+65-9626-4424
anne@adlinfo.biz