1. Christopher Grame cmtgrame@gmail.com / 917.599.8898 / 3 Duryea Pl, Lynbrook NY, 11563
Summary
● Over 4 years of experience in developing and managing digital strategies (including display, SEM, PPC,
social, mobile, etc.) for high-impact brand awareness and ROI-driven direct response efforts
● Serve as a liaison between both media and technology groups in order to facilitate collaboration and
implement 3rd party tags to track on-site engagement, leads, revenue generated, and other campaign
specific KPIs
● Regularly correspond with new and existing clientele to fosternew business and support existing clients to
achieve campaign goals and strengthen relationships
● Architect dashboards which include advanced media measurement, attribution, reporting, and actionable
insights for delivery to various Fortune 500 companies
Experience
The Gate Media - Digital Media Analyst, Apr 2014 - Present
● Develop direct response and brand awareness strategies
● Structure display, social, and SEM campaigns with strict CPA, CPL, and CPC goals in mind
● Process complex data and extrapolate actionable insights for both internal and external teams
● Provide support for tracking implementation & troubleshooting with ad operations and web development
teams
● Maintain day-to-day client contact
Total Nutrition Vitamins – Digital Marketing Specialist, Jan 2012 - Mar 2014
● Recognized for high performance and transitioned to a full time digital marketing position after initially
starting as a summer intern
● Produced a 48.2% increase for the organization’s SEM program after fully optimizing campaigns (i.e. text
based ads,product listing ads,display ads) which cut CPA by 61% as a result
● Served as the point of contact for the organization's affiliate marketing program and shopping companion
networks
● Prepared and helped present front-end and back-end performance reports to management on a weekly, bi-
weekly, and monthly basis
● Collaborated with web development and design teams to create holistic strategies resulting in increased
sales and brand awareness
Clients
● Con Edison, State Street Global Advisors,Neuberger Berman, AllianceBernstein, Project Management
Institute,NASDAQ, Kwiat, Fred Leighton and GARP (Global Association of Risk Professionals)
Platforms
● Sizmek MDX (MediaMind), Google AdWords & Analytics, Bing Ads,Marin, Encore Analytics, Good
Data (data visualizations), DSPs (trading desks/ad networks), Excel, etc.
Education
● Farmingdale State College, State University of New York Bachelors in Business Management, June 2014
● Nassau Community College, State University of New York Associates in Liberal Arts, June 2012